Executive Care

Every year, more than 10,000 Americans turn 65 — a demographic milestone that has been repeating daily since 2011 and will continue through 2030, generating relentless, compounding demand for in-home care services. The question serious franchise investors are asking is not whether the senior care market will grow, but which franchise concept will capture the largest share of that growth and deliver consistent, defensible returns at the unit level. Executive Care, operating under the broader Executive Home Care brand and structured as part of the Evive Brands multi-service franchise platform, is positioned squarely at the center of this demographic wave. The company traces its origins to 2004, when it was first established in Hackensack, New Jersey, as a provider of non-medical and select medical in-home care services for seniors, individuals with disabilities, and adults recovering from illness or surgery. Franchising began in either 2012 or 2013, making Executive Care a relatively young but actively expanding franchise system with a national footprint currently reporting 7 franchised units and zero company-owned locations. Headquarters have since relocated from the original New Jersey base to Scottsdale, Arizona, reflecting a shift toward the infrastructure and operational scale needed for national expansion. The leadership team installed between late 2021 and mid-2022 includes CEO Tim Hadley, who brings nearly 20 years of healthcare strategic planning experience, Chief Growth Officer Jason Wiedder with almost two decades specifically in the franchising and in-home care sector, and Senior Vice President of Franchise Operations Kevin Porter, who also holds the title of Brand President and carries more than 20 years of franchising and home care operations experience. This is not a brand built on legacy momentum — it is a brand being actively rebuilt and scaled by a team with deep sector-specific credentials, which creates both opportunity and risk for prospective franchise investors evaluating the Executive Care franchise opportunity.

The home care services industry is one of the most structurally sound categories available for franchise investment in the current market cycle. The U.S. home health and personal care aide market is projected to reach over $225 billion annually by 2030, driven by three irreversible macro trends: the accelerating senior population, the rising cost of institutional care, and the near-universal consumer preference for aging in place. The U.S. Census Bureau projects that by 2034, adults over 65 will outnumber children under 18 for the first time in American history — a demographic inversion with profound implications for any business operating in the elder care value chain. Non-medical home care, which encompasses personal assistance, companionship, medication reminders, light housekeeping, and mobility support, represents a critical and growing subset of that market precisely because it operates outside the complex billing and regulatory environment of skilled nursing. Average annual spending on non-medical home care for a single senior exceeds $50,000 in many U.S. metropolitan markets, a figure that climbs with increased hours of service. The competitive landscape in home care franchising is fragmented at the local level but consolidating rapidly at the brand level, with multi-unit franchise operators increasingly favored by both franchisors and territory acquisition strategies. Evive Brands' decision to operate Executive Care under a broader multi-concept platform reflects an industry-wide recognition that operational infrastructure, technology investment, and recruitment pipelines are more efficiently built at scale. For franchise investors, this industry offers one of the clearest secular tailwinds available: caregiving demand will not be disrupted by e-commerce, artificial intelligence, or changing consumer preferences in the way that retail or food service franchises face existential competitive pressure. The fundamental human need for in-home assistance is demand that only accelerates with time.

Understanding the full financial commitment of an Executive Care franchise investment requires examining both the entry costs and the ongoing fee structure carefully. The initial franchise fee for a single territory is $49,900, which is at the higher end of the non-medical home care franchise category, where many competing concepts price their single-territory fees between $40,000 and $55,000. Multi-territory discounts are structured to incentivize scale: a second territory carries a franchise fee of $39,900, and a third territory is priced at $34,500, creating meaningful per-territory savings for investors with the capital and ambition to acquire multiple protected markets. Veterans receive a reduced initial fee of $44,910, representing a 20% discount, consistent with the International Franchise Association's VetFran program principles. Total estimated initial investment ranges from $101,950 to $144,700, a tighter band than many service-based franchise categories, reflecting the asset-light nature of home care operations, which require no retail build-out, no commercial kitchen, and no significant equipment investment. The primary investment components beyond the franchise fee include initial training expenses of $2,000 to $5,000, computer and point-of-sale systems in the $2,000 to $5,000 range, signage and trade dress requirements costing $2,500 to $5,000, insurance and bonds estimated at $2,300 to $4,800, licenses and permits from $250 to $10,000 depending on state regulatory requirements, professional fees of $500 to $5,000, and a three-month working capital reserve estimated at $40,500 to $50,000. The minimum liquid capital requirement is $100,000 and the minimum net worth requirement is $300,000, positioning Executive Care as an accessible rather than premium franchise investment. The ongoing royalty rate is 6% of net billings, with an advertising fee of up to 2% of net billings, creating a combined ongoing fee burden of up to 8%, which is broadly consistent with service franchise industry norms. An earlier investment estimate published in July 2022 placed total initial investment between $99,000 and $175,000, suggesting that startup cost parameters have tightened and become more predictable as the system has matured.

The operational model of Executive Care is structured around an owner-operator or semi-absentee management approach that prioritizes client relationship management, caregiver recruitment and retention, and community-based business development. Daily operations center on scheduling caregivers to client homes, managing quality assurance through care plan compliance, handling billing and payroll, and pursuing new client relationships through referral networks including hospitals, rehabilitation facilities, assisted living communities, and primary care physicians. Staffing requirements are variable and scale directly with client volume, meaning that early-stage franchisees can launch with a lean administrative team while scaling caregiver headcount in direct proportion to revenue growth — a variable labor model that reduces fixed cost exposure during the ramp-up period. Territories are defined as large and protected, consisting of either 300,000 or 500,000 residents depending on the agreement structure, and multi-territory packages are available for investors seeking broader geographic coverage from a single operating base. The corporate support infrastructure assembled by the current leadership team includes Rima Chaudhari as Director of Training and Development, a role she grew into after four years with the company, and Director of Franchise Development Larry France, who oversees new franchisee onboarding pipelines. Initial training expenses of $2,000 to $5,000 are estimated in the FDD, indicating a structured but cost-efficient training program rather than an extended residential academy format. Kevin Porter's dual role as both SVP of Franchise Operations and Brand President reflects a concentrated operational oversight model, which can mean faster decision-making and more direct franchisee-to-leadership communication in younger systems. Territory exclusivity is a significant structural advantage in home care franchising, where market overlap between franchise units would directly cannibalize caregiver recruitment pipelines and referral relationships in the same geographic communities. Greg Esgar as CFO brings over 20 years of financial and operational leadership, providing the financial controls infrastructure necessary to support a growing franchise system.

Item 19 financial performance data is not disclosed in the current Franchise Disclosure Document for Executive Care, which is a meaningful data gap for prospective investors conducting rigorous unit economics analysis. The absence of Item 19 disclosure is common among younger franchise systems — Executive Care began franchising in 2012 or 2013 and currently reports 7 franchised units — but it does place additional due diligence burden on candidates to validate revenue and profitability assumptions through direct franchisee interviews, which Item 23 of the FDD requires franchisors to facilitate. Without disclosed average unit volumes, investors must rely on industry benchmarks: non-medical home care franchise operators in established systems with strong territorial density typically generate annual revenues ranging from $500,000 to over $2 million per territory, depending on caregiver hours billed, client retention, and service mix. At a 6% royalty rate on net billings, a franchisee generating $800,000 in annual revenue would pay $48,000 in royalties, and up to an additional $16,000 in advertising fund contributions at the 2% rate, for a combined ongoing fee of $64,000 annually. The working capital reserve of $40,500 to $50,000 included in the initial investment estimate is consistent with industry guidance that home care franchises typically require six to twelve months of sustained business development before achieving operating cash flow sufficiency. The PeerSense FPI Score for Executive Care is 43, which falls in the Fair range — a composite signal that reflects the combination of a lean unit count, absence of Item 19 disclosure, and a system still in active early-stage expansion. Investors should interpret this score not as a disqualifying factor but as a prompt to conduct exceptionally thorough validation, including conversations with existing franchise operators, a review of the most current FDD, and an assessment of the corporate team's execution track record against its stated expansion targets.

Executive Care has demonstrated a clear and measurable growth acceleration in recent periods that warrants serious attention from franchise investors tracking brand trajectory. In the months leading up to April 2025, the company signed 40 new franchise agreements across 10 states, including California, Utah, Nebraska, Texas, Pennsylvania, New Jersey, Maryland, Virginia, North Carolina, and Florida — a geographic diversification that signals both franchisee demand and corporate sales capacity. In October 2023, new franchise agreements were signed in Colorado, Florida, and Maryland, consistent with a steady eastward and southward geographic push. As of July 2022, the active footprint covered New Jersey, Connecticut, Virginia, Pennsylvania, and Florida, with stated targets of 28 locations by year-end 2022 and a doubling to approximately 56 locations by year-end 2023. The leadership team assembled between December 2021 and May 2022 — with Tim Hadley as CEO, Jason Wiedder as Chief Growth Officer, and Kevin Porter as Brand President — represents a deliberate organizational build for national scale, drawing directly on individuals who have executed similar growth strategies in the home care and healthcare franchising sectors. Wiedder's background specifically includes helping Senior Helpers grow significantly, which provides a direct competitive intelligence reference point for the type of expansion playbook Executive Care is executing. Jeanette Weinz serves as Brand Leader, and the company's co-founders of the Fairfax franchise location — Gautam Bandodkar, with over 25 years of IT leadership, and Shyla Joseph, with over 18 years of IT leadership — represent the caliber of operator that executive-level professional backgrounds can bring to the model. The Evive Brands platform membership provides access to shared services, brand infrastructure, and potential cross-referral relationships across multiple service franchise concepts, a structural advantage that independent home care operators cannot replicate. Available territories are offered in all 50 states, representing the full national addressable market.

The ideal Executive Care franchise candidate is a business-minded individual with management experience, strong community relationship-building skills, and sufficient financial depth to sustain the ramp-up period without requiring immediate personal income from the franchise. Prior healthcare experience is advantageous but not required, as the non-medical care model does not mandate clinical credentials from the franchisee — the value proposition to the franchisee is business ownership and systems leverage, not caregiving delivery. The minimum liquid capital requirement of $100,000 and minimum net worth of $300,000 establish a financial floor that screens for candidates with adequate personal financial resilience. Multi-territory acquisition is actively encouraged through the tiered franchise fee discount structure, with the third territory available at $34,500 compared to the $49,900 single-territory rate, creating a compelling economic argument for investors who can manage a larger geographic footprint. The franchise offers protected territories of 300,000 or 500,000 residents, which in most mid-size U.S. metropolitan statistical areas represents a commercially significant and defensible market catchment. Veterans represent a specifically targeted candidate segment, with the 20% franchise fee discount reducing the initial fee to $44,910 and total investment starting near $96,000 for qualifying candidates. The company's long-term plan to build out into the rest of the United States within a three-to-five-year window from July 2022 creates urgency around territory selection, as the most demographically attractive markets — dense senior populations, high median incomes, limited existing competition — are likely to be claimed earliest in the expansion cycle.

Executive Care presents a franchise opportunity that sits at the intersection of one of the most powerful demographic tailwinds in American economic history and a franchise system in active, measurable growth acceleration. The combination of a $49,900 initial franchise fee, a total investment range of $101,950 to $144,700, a 6% royalty rate, protected large territories, and a corporate team with direct experience scaling home care franchise brands creates a financial and operational framework that is structurally coherent and competitively positioned. The absence of Item 19 disclosure means prospective investors must do more independent validation work than is required with mature, fully transparent systems — but the 40 new franchise agreements signed across 10 states in recent months, the Evive Brands platform infrastructure, and the depth of the current leadership team provide substantive evidence that this is a system with genuine growth momentum rather than a stagnant or declining brand. The current FPI Score of 43 from PeerSense reflects a system in transition — moving from early-stage to mid-stage development — where the risk-reward profile is more complex than either a well-established brand or a brand-new concept. PeerSense provides exclusive due diligence data including SBA lending history, FPI scores, location maps with Google ratings, FDD financial data, and side-by-side comparison tools that allow investors to benchmark Executive Care against every competing home care franchise concept in the market. Explore the complete Executive Care franchise profile on PeerSense to access the full suite of independent franchise intelligence data.