FISH WITH YOU (US) BRAND MANAGEMENT

The New Mom School brand was established in 2012, originating from founder Alexandra Spitz's personal experience as a new mother in early 2011. Her search for support in a Los Angeles mommy and me group inspired a comprehensive program that blends research-based education, robust support, and essential community for new mothers. The dedicated franchising entity, The New Mom School Franchising, LLC, was formally constituted as a Texas limited liability company on February 2, 2023, and commenced offering its unique franchise opportunities either on June 20, 2023, or in September 2023, operating consistently under the "New Mom School" name. Alexandra Spitz not only founded the original concept but also serves as the CEO of this impactful venture. The corporate headquarters for the Fish With You Us Brand Management franchise are situated in Laguna Niguel, California, with its precise corporate address listed as 24672 Royale Ridge, Laguna Niguel, CA 92677. It is important to note that The New Mom School Franchising, LLC operates independently, without any identified predecessors or a parent company, emphasizing its self-reliant growth trajectory. As of December 12, 2022, the headquarters maintained a lean and efficient team of 6 dedicated employees. Key leadership contributions include Mahri Lusby, who ascended to the role of Franchise Operations Manager in July 2024, having previously served as a Program Director for the New Mom School in Newport Beach, California, from March 2020 to June 2024. Jessika Lujano joined the team as Franchisee Onboarding Manager in November 2024, also based in Laguna Niguel, California, with Carly David overseeing Franchise Development. The Fish With You Us Brand Management franchise represents a compelling business opportunity within the burgeoning wellness and education sectors, specifically tailored to provide holistic support for new mothers. The brand's foundational ethos centers on a comprehensive, whole-person curriculum, meticulously combining expert-led educational content with vital peer support, catering to mothers and their babies through the crucial stages from newborn infancy up to toddlerhood. This distinctive approach firmly positions the Fish With You Us Brand Management franchise as a pivotal resource in the evolving landscape of maternal care, establishing a high benchmark for structured support programs. The Fish With You Us Brand Management franchise is designed to empower women entrepreneurs, addressing a critical need during early motherhood and aligning its mission with impactful community service and the operational flexibility of a modern business. The comprehensive nature of its offerings, seamlessly bridging essential education with meaningful community connection, solidifies the Fish With You Us Brand Management franchise as a prominent leader in its specialized niche, offering a deeply rewarding pathway for individuals committed to maternal wellness and education. The brand’s unwavering commitment to a whole-person curriculum, designed to nurture both mothers and their babies through infancy and toddlerhood, highlights its dedication to sustained family well-being.

The Fish With You Us Brand Management franchise operates within the expansive maternal health market, an industry segment poised for consistent growth in the coming years. This projected expansion is significantly fueled by a heightened global awareness surrounding postpartum mental health challenges and the widely recognized benefits of breastfeeding. Consequently, there is a discernible and increasing demand for specialized postpartum services, as more new mothers actively seek tailored support that extends beyond conventional medical care. The existing market for postpartum services, while well-developed, remains notably fragmented, characterized by a disparate array of individual practitioners and various social service providers. This fragmentation creates substantial opportunities for well-structured, certified education franchises, such as the Fish With You Us Brand Management franchise, to strategically expand and consolidate specialized support offerings. The target market for a Fish With You Us Brand Management franchise primarily encompasses the general public, specifically women who are either currently mothers or are soon to become mothers. This demographic actively seeks comprehensive, evidence-based programs that address the multifaceted needs of the postnatal period. While the Fish With You Us Brand Management franchise offers specialized programming, it navigates a competitive landscape that includes established medical providers, various counseling services, community-based religious organizations, and a multitude of other child and parent support groups. The brand's emphasis on a structured, research-based curriculum delivered through expert-led education and fortified by peer support provides a distinct competitive edge, allowing it to carve out a significant presence in this diverse market. The increasing societal recognition of the importance of early intervention and comprehensive support for new mothers further bolsters the market position of the Fish With You Us Brand Management franchise, ensuring its relevance and continued growth within the maternal health sector. Its unique blend of education and community fosters a supportive environment that many new mothers actively seek, distinguishing it from less integrated alternatives.

Investing in a Fish With You Us Brand Management franchise requires a carefully considered financial commitment, with various reported sources indicating slight variations in figures, likely due to updates within the Franchise Disclosure Documents (FDDs). The initial franchise fee for a Fish With You Us Brand Management franchise is stated as $30,000, although more recent data, specifically based on the 2025 FDD, indicates this fee has been updated to $45,000. This fee is typically paid upfront as a foundational component of the total initial investment. The total investment range for establishing a Fish With You Us Brand Management franchise has also seen some fluctuation across different disclosures. Earlier estimates ranged from $67,000 to $106,000, with an average often cited within this bracket, and a more precise figure of $67,335 to $105,982. However, more recent estimations from the 2025 FDD suggest a higher range, between $125,000 and $202,000, or specifically $125,600 to $202,800. Another source indicated a broader range from $20,684 to $228,815. A detailed breakdown of the initial investment costs, as presented in the 2025 FDD, offers granular insight: the initial franchise fee stands at $30,000, real estate and rent for three months are estimated between $4,875 and $10,500, and a security deposit requires $1,625 to $3,500. Utilities are projected at $100 to $300, while leasehold improvements can range from $5,000 to $10,000. A market introduction program necessitates $6,000 to $10,000, and furniture, fixtures, and equipment costs are between $4,000 and $5,000. Technology fees are set at $1,485 to $1,682, with computer systems, including a Point of Sale system, requiring $600 to $2,500. Insurance costs are estimated at $1,000 to $3,000, and interior signage at $400 to $750. Studio and class supplies range from $200 to $500, and initial merchandise from $3,000 to $5,000. Licenses and permits are a modest $50 to $250, and professional fees for legal and accounting services amount to $1,500 to $3,000. Training expenses are between $2,500 and $5,000. The ongoing financial structure includes a royalty rate of 7.00% on gross monthly sales. Additionally, an advertising or national brand fund fee, sometimes referred to as a marketing fee, ranges from 1% to 4%, with a more specific figure of 2% on gross monthly sales also reported. Liquid capital required for a Fish With You Us Brand Management franchise is cited as $75,000, according to the 2025 FDD, though another source indicates $15,000. The typical franchise term is 10 years, with an option for renewal at a fee less than the original franchise fee.

The Fish With You Us Brand Management franchise is built upon a robust operating model and comprehensive support structure designed to ensure franchisee success. Initial franchisee training is a mandatory component, requiring the Principal Executive to complete a thorough program. This essential training is delivered either virtually or at designated corporate locations, such as Costa Mesa, California, or Dallas, Texas. The curriculum for this training is meticulously developed, drawing directly from the Operations Manual and the brand's proprietary educational framework. Sessions are expertly led by senior members of The New Mom School team, including CEO Alexandra Spitz, ensuring that franchisees receive instruction directly from the brand's core leadership. The total classroom training component spans 40 intensive hours, providing a deep dive into all critical aspects of the business. Franchisees receive exhaustive training on postpartum education, covering both theoretical knowledge and practical application, alongside comprehensive business operations guidance. This also includes specialized lactation support certification, equipping franchisees with vital skills to serve their community effectively. The ongoing support structure for a Fish With You Us Brand Management franchise is multifaceted, encompassing a wide array of resources. Franchisees benefit from continuous assistance with marketing strategies, access to sophisticated client engagement tools, and expert operational guidance. This includes regular newsletters, opportunities for participation in meetings and conventions, and dedicated grand opening support to ensure a strong market entry. Online support is readily available, complemented by established security and safety procedures, and assistance with lease negotiation. Field operations support provides practical, on-site guidance, while site selection assistance helps identify optimal locations. A dedicated franchisee intranet platform serves as a central hub for resources, communication, and collaboration. Marketing support is comprehensive, featuring customizable ad templates, national media campaigns, regional advertising initiatives, social media strategies, SEO optimization, website development, and targeted email marketing. The corporate team is unequivocally committed to providing exceptional support, resources, and training, underscoring its dedication to ensuring the sustained success and profitability of every Fish With You Us Brand Management franchise owner. This holistic support system is a cornerstone of the brand's commitment to its franchisees.

The Fish With You Us Brand Management franchise provides transparent financial performance representations (FPRs) through Item 19 of its Franchise Disclosure Document (FDD), offering valuable insights for prospective investors. According to these disclosures, a typical New Mom School franchised center generates an impressive average revenue of $461,000 per year. This figure, representing the Average Unit Volume (AUV), provides a clear benchmark for potential earnings within the system. While the average revenue per unit is explicitly stated, the available information does not specify median revenue, which can sometimes offer a more representative picture by mitigating the impact of outliers. Similarly, explicit profit margins or detailed EBITDA (earnings before interest, taxes, depreciation, and amortization) figures are not detailed in the provided information. It is important for prospective franchisees to understand that while revenue data is a strong indicator of sales capacity, it alone does not directly translate to profitability. Item 19 disclosures typically include various types of financial information, which may encompass revenue, sales figures, operational expenses, or even profit or loss statements. However, the specific data shared here focuses predominantly on average revenue. Investors considering a Fish With You Us Brand Management franchise should recognize that achieving similar revenue figures would depend on various factors, including local market conditions, operational efficiency, and adherence to the brand’s proven business model. The disclosure of AUV, a key metric, signals a level of transparency and provides a tangible measure of the financial potential of a Fish With You Us Brand Management franchise, allowing for more informed investment decisions. This financial transparency is a critical component for those evaluating the business opportunity and projecting potential returns on their investment in the growing maternal wellness sector.

The Fish With You Us Brand Management franchise has demonstrated promising initial growth since it began offering franchise opportunities. As of 2024, the system consisted of 1 total unit, which was company-owned, with 0 franchised-owned units. However, more recent data reflects a significant expansion, indicating 14 total units or territories, with further projections reaching 17 units as of 2025. This rapid increase in unit count signals a strong initial growth trajectory for the Fish With You Us Brand Management franchise. The company is actively pursuing expansion by offering new franchises across the entire United States, indicating a strategic national growth plan. There is no available information to suggest that the Fish With You Us Brand Management franchise operates in countries other than the United States, firmly establishing its current focus on domestic market penetration. The brand’s innovative approach to maternal care education has garnered significant recognition, being featured in parenting industry publications for its positive community impact and evidence-based programming. This external validation helps fill critical gaps in postpartum support services. Notably, The Wolf of Franchises recognized New Mom School as one of the top 3 most interesting franchises of 2024, an accolade that significantly enhances its competitive standing and appeal to prospective franchisees. The franchise model itself was strategically launched to scale the profound impact of New Mom School across the country, leveraging a proven concept to reach a wider audience of new mothers. A key competitive advantage for the Fish With You Us Brand Management franchise lies in its comprehensive, whole-person curriculum, which is professionally led and combines expert education with invaluable peer support. This integrated approach addresses both the educational and emotional needs of new mothers, differentiating it from more fragmented or less structured support options. The emphasis on a flexible, home-based operational model also offers a distinct advantage, providing low overhead costs and appealing work-life balance for franchisees. While the franchise does not offer an exclusive territory, necessitating strategic differentiation, the strong brand reputation, expert-led programming, and robust support structure provide franchisees with powerful tools to succeed in competitive local markets.

The ideal franchisee for a Fish With You Us Brand Management franchise is an individual deeply passionate about maternal wellness and community building. While prior healthcare experience is beneficial, it is not strictly mandatory, making the opportunity accessible to a broader range of empathetic entrepreneurs. Franchisees with a background in nursing or health education often find this venture particularly rewarding, as their professional expertise directly aligns with the brand's mission. Key qualities for success include compassion, a patient-focused mindset, and strong business acumen, which are essential for building trust within the community and fostering local partnerships. The daily operations of a Fish With You Us Brand Management franchise involve providing structured classes for new mothers and their babies, meticulously designed to cover various developmental stages from newborn to toddler. These 8-week classes are specifically tailored for new moms with babies aged 0-12 months, blending expert guidance with opportunities for meaningful community connection. Offerings typically include comprehensive educational sessions, vital breastfeeding support, and a safe, nurturing space for mothers to connect, share experiences, and thrive. The curriculum seamlessly merges expert-led education with robust peer support, empowering mothers to flourish emotionally and physically during the crucial postnatal period. Regarding staffing, the programs are characterized as "professionally led" and feature "expert-led education," indicating a requirement for qualified instructors or facilitators who can deliver the curriculum effectively and maintain the high standards of the Fish With You Us Brand Management franchise. The territory granted to each franchisee typically encompasses a population of approximately 50,000 to 75,000 people. This designated area is generally defined by a 10-mile radius or specific geographical or political boundaries. Within this defined territory, the franchisor commits not to open another New Mom School or license one under the same trademarks or service marks during the term of the agreement. However, it is important to note that the Fish With You Us Brand Management franchise does not offer an exclusive territory in the strictest sense, meaning franchisees may encounter competition from other franchisees, company-owned outlets, or other distribution channels or competitive brands controlled by the franchisor. The continuation of territorial protection is not contingent upon achieving a specific sales volume, market penetration, or other performance metric, and there are no circumstances permitting modification of territorial rights by the franchisor.

The Fish With You Us Brand Management franchise presents a compelling investor opportunity within a rapidly expanding and socially impactful sector. The model supports work-life balance and fulfills a critical need during early motherhood, making it a uniquely rewarding business for empathetic entrepreneurs. The home-based operational model offers inherent flexibility and contributes to lower overhead costs, enhancing potential profitability. The corporate team is committed to providing a robust supportive framework, comprehensive resources, and thorough training to ensure franchisee success, actively working to dispel the narrative of unsupported franchisees. This dedication to franchisee welfare is a significant advantage. The flexibility of the franchise model allows owners of a Fish With You Us Brand Management franchise to work part-time, enabling them to remain present for their families while building a fulfilling venture that transcends the traditional 9-to-5 job structure. The brand’s ethos actively supports women entrepreneurs, aligning directly with CEO Alexandra Spitz's passion for empowering women to pursue their own business ventures. This focus on women-led businesses adds another layer of appeal and social impact to the Fish With You Us Brand Management franchise. Investing in a Fish With You Us Brand Management franchise offers entry into a growing maternal health niche with a proven educational model and a strong, recognized brand reputation. While franchisees may need to navigate varied local market competition, requiring strategic differentiation, and manage operational complexity to maintain service standards, the overarching support and market demand for specialized postpartum services provide a strong foundation for success. The commitment to changing the narrative of unsupported franchisees and providing a fulfilling, flexible business opportunity positions the Fish With You Us Brand Management franchise as a standout choice for those looking to make both a financial and a community impact. Explore the complete Fish With You Us Brand Management franchise profile on PeerSense to access the full suite of independent franchise intelligence data.