Executive Home Care

The question every serious franchise investor should ask before writing a six-figure check is simple: does this brand solve a problem large enough to sustain a profitable business for the next decade? For Executive Home Care, founded in 2004 by Lenny Verkhoglaz, the answer is grounded in one of the most powerful and irreversible demographic forces in American history. The company, headquartered in Scottsdale, Arizona, began franchising in 2012 and 2013 and has since grown from 3 franchised units in 2013 to a reported 86 franchised units in recent 2026 data, with 40 new franchise agreements signed within a single six-month window ending April 2025 alone. Those 40 agreements span multiple territories across 10 states — California, Utah, Nebraska, Texas, Pennsylvania, New Jersey, Maryland, Virginia, North Carolina, and Florida — signaling an accelerating national expansion that has shifted dramatically beyond the brand's original Northeast and Florida stronghold. Executive Home Care is a member of Evive Brands, a multi-brand platform that provides corporate infrastructure, shared services, and strategic capital to support franchisee growth. The brand provides non-medical in-home care services for seniors and individuals with disabilities, addressing one of the most emotionally urgent decisions families make: how to safely care for aging loved ones who wish to remain in their homes. As an independent analysis from PeerSense, this profile evaluates the Executive Home Care franchise opportunity on its merits — investment requirements, operational model, growth trajectory, and unit economics — without the promotional filter of the brand's own marketing materials.

The in-home care services industry is one of the most structurally favorable franchise categories available to investors today, and the tailwinds are measurable. The U.S. home care market is projected to exceed $225 billion by 2028, driven primarily by the aging of the Baby Boomer generation — the 73 million Americans born between 1946 and 1964 who are now entering their seventies and eighties at a rate of approximately 10,000 people per day. By 2030, all Baby Boomers will be over the age of 65, creating a sustained, multi-decade demand surge for senior care services that is independent of economic cycles. Non-medical home care, the specific segment in which Executive Home Care operates, focuses on companion care, personal assistance, and activities of daily living support rather than skilled nursing — a distinction that reduces regulatory complexity and lowers the barrier to entry compared to medical home health agencies. Consumer preference data consistently shows that over 90 percent of seniors express a desire to age in place rather than transition to assisted living facilities, and the average cost of assisted living exceeds $54,000 per year nationally, making in-home care a cost-competitive and emotionally preferable alternative for millions of families. The home care franchise category has attracted significant investment precisely because demand is both large and relatively inelastic — families do not postpone care for aging parents the way they might delay a restaurant meal or a fitness membership. The competitive landscape in non-medical home care remains fragmented, with thousands of independent local operators competing alongside a smaller number of national franchise systems, creating meaningful opportunity for well-capitalized, operationally sophisticated franchisees with brand backing and proven systems.

Understanding the Executive Home Care franchise cost in full requires examining every layer of the financial commitment, not just the headline franchise fee. The initial franchise fee for a single territory is $49,900, with meaningful multi-territory discounts structured to incentivize expansion-minded investors: a second territory can be secured for $39,900, and a third for $34,500. A veteran's fee of $44,910 is available for qualifying military veterans, reflecting the brand's recognition of the leadership skills that former service members bring to franchise ownership. The total initial investment to open an Executive Home Care franchised center ranges from approximately $99,000 to $175,000, with more granular FDD breakdowns placing the range at $101,950 to $144,700 depending on territory size, office location, and build-out requirements. That investment range covers a defined set of startup expenditures: initial training expenses of $2,000 to $5,000, computer and point-of-sale systems at $2,000 to $5,000, signage and trade dress requirements at $2,500 to $5,000, furniture fixtures and equipment at $1,000 to $5,000, security deposit and rent at $1,000 to $5,000, insurance and bonds at $2,300 to $4,800, licenses and permits ranging from $250 to $10,000 depending on state requirements, professional fees of $500 to $5,000, and additional working capital for the first three months of operation estimated at $40,500 to $50,000. Ongoing fees include a royalty rate of 6% of net billings and a national advertising fund contribution ranging from 0% to 2% of net billings. Prospective franchisees must demonstrate minimum liquid capital of $100,000 and minimum net worth of $300,000. Compared to brick-and-mortar service franchise categories that routinely require $300,000 to $500,000 or more in total investment, the Executive Home Care franchise investment positions this as an accessible, lower-capital entry into a high-demand services category — a meaningful structural advantage for investors who are entering franchising from a corporate career background rather than from prior business ownership. The brand is part of Evive Brands, which may provide additional pathways for financing discussions, and the SBA has historically recognized home care franchises as eligible for 7(a) loan programs, though prospective franchisees should verify current eligibility directly with participating lenders.

The daily operational reality of an Executive Home Care franchise is built around a service-delivery model that is fundamentally relationship-driven and labor-intensive in a way that differs substantially from product-based or food-service franchises. Franchisees do not personally provide care — they recruit, hire, train, and schedule qualified caregivers who are deployed to clients' homes, while managing client relationships, marketing to referral sources such as hospitals, discharge planners, and senior living communities, and overseeing the administrative and compliance functions of the business. The staffing model requires franchisees to build a reliable bench of caregivers — a persistent operational challenge in a labor market where home care workers are in high demand — and to match caregiver skill sets and availability with client needs on a scheduling basis that can involve 24-hour, seven-day-a-week coverage. Executive Home Care operates under a single-format model centered on a standard office location, without drive-thru, kiosk, or mobile format variants. New franchisees complete a structured initial training program, with training expenses budgeted at $2,000 to $5,000, covering the brand's operational systems, caregiver recruitment and retention strategies, compliance requirements, and sales and marketing methodology. Ongoing support is delivered through a leadership team with specific functional expertise: Kevin Porter, who joined in May 2022 as Senior Vice President of Franchise Operations and also serves as Brand President, oversees franchisee operational support; Jason Wiedder, the Chief Growth Officer, brings nearly two decades of combined franchising and home care sector experience to growth strategy; and Rima Chaudhari, who holds the title of Director of Operations and was subsequently promoted to Director of Training and Development after four years with the company, leads the training infrastructure. Greg Esgar, the CFO, provides over 20 years of financial and operational leadership to the corporate infrastructure supporting franchisees. Territory structure provides each franchisee with exclusive rights to their defined geographic area, and available territories are offered across all 50 states, with the brand's stated long-term goal being full national build-out within a three-to-five-year horizon. Multi-unit ownership is supported by the tiered franchise fee structure, which creates a direct financial incentive to acquire additional territories at reduced cost.

Item 19 financial performance data is not disclosed in the current Franchise Disclosure Document for Executive Home Care, which means prospective franchisees cannot rely on franchisor-provided revenue or earnings benchmarks as part of their formal due diligence process. This is a meaningful data gap for investors, and it is important to state it clearly rather than obscure it. That said, the absence of Item 19 disclosure does not preclude a rigorous assessment of the financial opportunity — it simply shifts the analytical burden to publicly available signals and industry benchmarks. The broader non-medical home care franchise category generates average annual revenues per unit that typically range from $500,000 to over $2 million depending on territory size, client census, and years in operation, with mature franchises in densely populated markets frequently exceeding $1 million in gross billings. The 6% royalty on net billings, combined with a maximum 2% advertising fund contribution, creates a combined ongoing fee burden of up to 8% of revenues — a level consistent with the sector average and not an outlier in either direction. Working capital requirements of $40,500 to $50,000 for the first three months suggest the brand anticipates a ramp period before the business reaches cash-flow positive operations, which is typical for service businesses that must build a client roster before revenues stabilize. The unit count trajectory provides indirect evidence of system health: growing from 3 franchised units in 2013 to 18 units by 2023 per the 2024 FDD, with another source indicating 21 total units with 5 new openings, and a separate 2026 data point showing 86 franchised units — a trajectory that, if accurate, represents more than a fourfold increase in system size within a two-to-three year window. The signing of 40 new franchise agreements in six months is a concrete forward-looking indicator of franchisee demand, even if unit-level revenue data remains undisclosed. Prospective investors are strongly encouraged to conduct franchisee validation calls with existing owners and to engage a franchise attorney to review the full FDD before making any financial commitment.

The growth trajectory of Executive Home Care reflects both the brand's own strategic evolution and the macro tailwinds of the senior care sector. The company launched franchising operations in 2012 and 2013 with just 3 franchised units, maintained a deliberately measured growth pace through the mid-2010s, and has accelerated significantly in recent years under the leadership team assembled by CEO Tim Hadley, who was appointed in December 2021 and brings nearly two decades of experience in strategic business planning and growth across multiple healthcare fields. By July 2022 the brand operated 20 locations concentrated in the Northeast and Florida, with stated plans to reach 28 locations by the end of 2022 and double that number by end of 2023. The Northeast region specifically accounted for 12 franchise locations as of the 2024 FDD, reflecting the brand's historical concentration in high-density, high-income markets where demand for premium in-home care services is strongest. In October 2023, the company announced new franchise signings in Colorado, Florida, and Maryland, signaling geographic diversification beyond the original Northeast base. The 40 agreements signed in the six months preceding April 2025, spanning 10 states including California, Utah, Nebraska, and Texas, represent a fundamental shift from regional to national scale. The brand's competitive moat rests on several structural advantages: membership in Evive Brands provides multi-brand corporate infrastructure and shared services that smaller independent home care operators cannot replicate; the leadership team's combined expertise spans nearly two decades in franchising, healthcare, financial operations, and franchise development; and the brand's established referral network in the Northeast creates a replicable playbook for new franchisees entering markets where hospital systems and senior living communities are the primary client acquisition channels. Larry France, serving as Director of Franchise Development, and Brand Leader Jeanette Weinz contribute to the organizational depth supporting this expansion phase.

The ideal Executive Home Care franchisee is not defined by prior home care industry experience — the franchise model is specifically designed to be operated by business-minded entrepreneurs who bring strong management, sales, and community relationship skills to the role. The brand's leadership and support infrastructure, including the training program overseen by Rima Chaudhari and the operational guidance provided by Kevin Porter's franchise operations team, is built to equip franchisees with the industry-specific knowledge they need. Candidates with backgrounds in healthcare administration, business development, sales management, or human resources are particularly well-positioned given the dual demands of caregiver recruitment and client relationship management. The minimum liquid capital requirement of $100,000 and net worth requirement of $300,000 define the financial baseline, and the tiered franchise fee structure — $49,900 for the first territory, $39,900 for the second, $34,500 for the third — creates a clear and financially incentivized pathway for multi-territory ownership from the outset. Prime territories remain available across all 50 states, with the brand's expansion emphasis in the current cycle on states including California, Utah, Nebraska, Texas, Pennsylvania, New Jersey, Maryland, Virginia, North Carolina, and Florida. The established customer base and proven referral network in the Northeast represent a model that new franchisees in emerging markets can study and replicate. The absentee ownership model is not characteristic of this category — most successful home care franchisees are actively involved in business development, community outreach, and caregiver management, at least through the critical ramp-up period of the first 12 to 24 months of operations.

The investment thesis for the Executive Home Care franchise opportunity is grounded in the intersection of a structurally favorable demographic trend, a lower-capital franchise entry point relative to sector peers, and an accelerating national expansion backed by an experienced multi-brand corporate platform. The combination of a $99,000 to $175,000 total investment range, a non-medical service model that avoids the regulatory complexity of skilled nursing, and an addressable market projected to exceed $225 billion by 2028 creates a set of conditions that merit serious due diligence from franchise investors who are evaluating the senior care category. The brand's membership in Evive Brands, the leadership team assembled since 2021, and the signing of 40 franchise agreements in six months through April 2025 are concrete indicators of organizational momentum — though the absence of Item 19 financial performance disclosure means that investors must invest additional effort in franchisee validation to assess unit-level economics. PeerSense provides exclusive due diligence data including SBA lending history, FPI score, location maps with Google ratings, FDD financial data, and side-by-side comparison tools that allow investors to benchmark Executive Home Care against comparable brands in the home care and senior services franchise category. Understanding the full Executive Home Care franchise cost, evaluating the Executive Home Care franchise revenue potential against industry benchmarks, and assessing territory availability in your target market are all essential steps in a rigorous evaluation process. Explore the complete Executive Home Care franchise profile on PeerSense to access the full suite of independent franchise intelligence data.