Mighty Dog Roofing

Mighty Dog Roofing, originally known as "Roof Roof," was founded between 2011 and 2014, with one source identifying 2014. Three entrepreneurs, including cofounders Jon Sabo and Zachery Beutler, brought more than 25 years of combined home and construction industry experience. The company is headquartered in Omaha, Nebraska, and was acquired by HorsePower Brands in 2019, 2020, or on April 6, 2021, with one record specifying August 2020. Franchising began around 2019, 2020, or 2021, and more than 100 franchise territories were awarded during the first six months. In 2024, the brand reported more than 110 franchise locations, while its broader system included 84 franchisees operating 304 territories. It reached 104 total units in 2025 and had approximately 90 operating locations by August 2024. Other reports cite 103 units six years after a 2018 launch, a projection of 492 franchised units by 2026, 102 open locations in quick facts, and more than 100 United States markets by June 2025. Mighty Dog Roofing ranked number 313 on the 2025 Franchise 500 list and reported 326.9% growth over three years. Its services address an essential home services market valued in the multibillions annually for maintenance, repair, and replacement, with growth supported by its corporate parent and operating model.

Roofing and exterior home services serve a large market with steady demand. The residential and commercial roofing sector is valued in the tens of billions of dollars annually and includes required repairs and elective upgrades. Aging housing across the United States creates ongoing needs for roofs, siding, and gutters, which often require maintenance, repair, or replacement every 15 to 30 years. Hurricanes, hailstorms, heavy snowfalls, and other severe weather create urgent storm damage work, supported by Mighty Dog Roofing’s storm tracking technology. Demand for energy efficiency and sustainable improvements also supports window replacement and solar energy solutions. The brand reports an average job size of $12,012. The industry remains fragmented, with many local independent contractors, while HorsePower Brands provides centralized marketing, purchasing scale, and operating support. Population growth, new housing starts, and continuing property maintenance add to the market opportunity.

The franchise fee is $59,500. Reported total initial investment ranges include approximately $184,000 to $236,000, $171,524 to $223,965, and $232,385 to $363,185. The 2023 FDD listed $214,491 to $319,991, while other sources reported $200,000 to $300,000 and $200,000 to $303,000. Differences can reflect geography, local market conditions, build out, and setup needs. Candidates generally need at least $100,000 in liquid capital and a minimum net worth of $300,000. Royalties begin at 6% on revenue up to $1,000,000, decrease to 5% from $1,000,001 to $3,000,000, 4% from $3,000,001 to $5,000,000, 3% from $5,000,001 to $7,000,000, and 2% above $7,000,001. A minimum monthly royalty of $500 begins in year two. Other fees include an initial Brand Marketing Fee of $15,000, a first year Local Brand Optimization Fee of $15,000, and a Creative Media Fund Fee of $6,500. Monthly charges include a Technology Fee of $792, a Special Software Fee of $300, a Contact Center Fee of $300 plus $23 per appointment, a Digital Management Fee of $500, and an Accounting Services Fee of $440. Initial amounts can reach $9,500 for technology, $3,600 for the contact center, $3,000 for digital management, $2,109 for accounting, and $5,000 for Zee Partnerships Fees. The reported recurring total is approximately $2,332 per month plus variable costs. A veteran discount is available to eligible candidates.

Mighty Dog Roofing’s model centers on sales, marketing, and client relationships rather than hands on contracting. Vetted subcontractors perform roofing, siding, gutter, window, skylight, storm damage, and solar energy work. The model requires no mandatory inventory, limited office space, minimal heavy equipment, and one sales vehicle to start. Its technology includes drones for roof inspections and measurements, artificial intelligence project management, customer relationship management automation, advanced estimating, storm tracking, and curb appeal visualizers. Initial training totals 48 hours, including 16 hours of practical instruction and 32 hours in the classroom, for a tuition fee of $4,995 for up to three participants. A remote pretraining process generally lasts seven weeks, followed by five days at the Omaha, Nebraska headquarters and two days of onsite training, culminating in a weeklong academy. Ongoing support includes marketing assistance, weekly and monthly check ins, field assistance, centralized purchasing, a National Call Center, a Subcontractor Recruitment team, the Traction or EOS Process, technology tools, preferred vendors, and an insurance supplementation team. Qualified investors may pursue semi passive ownership. Franchisees average 3.6 territories, supporting expansion across residential and commercial markets.

Public and historical figures provide additional context. Average job size was $12,012 and average close ratio was 46.8%. The $3,571,253 average is approximately 39% above the subsector average of $2,567,876.

Mighty Dog Roofing reached 103 units six years after its 2018 launch and opened 75 new units in 2024, contributing to a reported 388 total units that year. The brand projects 492 franchised units by 2026 and has reported growth of 326.9% over three years and another growth figure of 296%. It awarded 100 territories in its first six months, with 90 expected to operate by the end of 2020 and the remainder by Q1 2021. HorsePower Brands acquired the company between 2019 and 2021, adding corporate resources and support. A franchisee was named 2023 Franchise of the Year. Differentiators include drone inspections, artificial intelligence project management, customer relationship management automation, estimating tools, storm tracking, and services covering roof replacement and repair, siding, gutters, windows, skylights, storm damage, and solar energy. The subcontractor based model supports lower overhead and semi passive ownership. The National Call Center, Subcontractor Recruitment team, and insurance supplementation team provide additional operating support. Solar energy services and digital tools address demand for energy efficient improvements and customer service.

A suitable franchisee needs business judgment and leadership more than hands on construction experience. Sales, marketing, team building, client relationship management, and financial oversight are central responsibilities. Franchisees average 3.6 territories, supporting a multi unit strategy. Territories are available across the United States except Hawaii, with pending registration in Maryland, New York, and Washington and recent registration in California. The brand has awarded 100 territories across 15 states and has a presence in Florida, Texas, and North Carolina. By June 2025, it had awarded more than 350 territories nationwide and operated in more than 100 United States markets. The opening process includes the usual seven week remote pretraining period and intensive in person training. The franchise agreement term was not provided, although standard industry practice is often 10 years with renewal options, subject to performance requirements and renewal fees. Transfer and resale terms would be addressed in the agreement. The model may suit investors seeking business development responsibility without constant onsite involvement.

Mighty Dog Roofing combines reported expansion, exterior home services, centralized support, and a subcontractor based operating model. Its services respond to aging housing and weather related repair needs, while drones, artificial intelligence, a National Call Center, marketing support, and an insurance supplementation team support franchise operations. PeerSense research assigns the brand a Loan Activity Score of 80, rated Excellent, and provides a location map with Google ratings for existing units, financial data from multiple FDD sources, and a side by side comparison tool for evaluating other franchises.