FPB DNA CLEANING AND RESTORATION
Cleaning & RestorationEvery year, roughly 14,000 Americans experience water damage in their homes or businesses — every single day. That recurring, unavoidable destruction creates a franchise opportunity that sits at the intersection of essential services and high-margin restoration work. FPB DNA Cleaning and Restoration, operating commercially under the brand name Voda Cleaning & Restoration, was founded in 2009 and began franchising in 2023, emerging from a predecessor entity — DNA Pro Cleaning Franchising LLC, a Virginia limited liability company formed on February 3, 2021 — that offered franchises under the names "DNA Pro" and "DNA Pro Cleaning & Restoration" from 2021 until February 2023. The company's principal place of business is 118 Vera Lane South, West Salem, Wisconsin 54669, and it operates as part of the Franchise Playbook platform, a privately held home services company that builds, scales, and supports high-performing franchise brands across the United States. The executive leadership team of FPB DNA Cleaning and Restoration carries over 50 years of franchising experience spanning 17 distinct franchise concepts, a depth of institutional knowledge that is rare at this stage of brand development. Co-Founder and CEO Dan Claps, Co-Founder and COO Zach Nolte, and founder Dragan Krstic — who brings a deep, hands-on background in cleaning and restoration operations — form the leadership core driving the company's strategy. What makes the FPB DNA Cleaning and Restoration franchise opportunity distinctive is not merely that it addresses an enormous market, but that it launched with infrastructure typically reserved for mature systems: proprietary technology, done-for-you marketing, dedicated success coaches, and an operational playbook built from a flagship location that generated $1.74 million in gross sales in 2022. In just two years of franchising, the brand grew to more than 250 locations across 30 states by October 2025, signaling a level of market validation that demands serious attention from franchise investors.
The cleaning and restoration industry represents one of the most structurally resilient categories in franchising, a market estimated at more than $200 billion annually in the United States, with some projections placing the broader global figure above $300 billion. The global restoration market alone is projected to exceed $210 billion by 2030, growing at a compound annual growth rate of approximately 6.5% over the next five years, while the broader cleaning and restoration space experiences roughly 5% year-over-year growth. These are not speculative projections — they are driven by concrete, structural forces: the increasing frequency and severity of natural disasters, rising awareness of indoor air quality and health standards, aging housing stock requiring professional intervention, and growing commercial property demand for certified restoration services. From a consumer trend perspective, the pandemic fundamentally reshaped homeowner spending priorities, accelerating investment in the home environment and creating lasting demand for professional cleaning and remediation services. The competitive landscape in this category remains fragmented at the local level, which is a defining strategic advantage for a franchise brand with national infrastructure: local independent operators cannot match the marketing reach, technology stack, insurance relationships, or vendor pricing power that a scaled franchise network commands. Water damage restoration, mold mitigation, and fire and smoke restoration services are not discretionary purchases — when a homeowner's basement floods at 2 a.m., they are not comparison shopping on price, they are calling the first trusted brand they can find. That urgency creates a category that carries the dual advantage of inelastic demand and strong recurring need, with no meaningful seasonal downturn, which is why the FPB DNA Cleaning and Restoration franchise has positioned its service model explicitly as having "no down season."
The FPB DNA Cleaning and Restoration franchise investment begins with a franchise fee of $59,500, which sits at a premium relative to entry-level service franchises but is positioned to reflect the brand's comprehensive support infrastructure and the scale of exclusive territories granted to each franchisee. Total initial investment spans a range that varies based on whether a franchisee leases or purchases a vehicle and the specific geography of their market, with figures ranging from approximately $146,000 on the lower end to as high as $357,608 depending on the source and methodology applied — one FDD-cited range identifies a minimum of $176,169 and a maximum of $257,852. Prospective franchisees must demonstrate liquid capital of at least $75,000, with working capital requirements cited between $50,000 and $80,000 to cover early operating expenses before revenue stabilizes. The minimum net worth requirement is $250,000, placing FPB DNA Cleaning and Restoration in the accessible-to-mid-tier category for franchise investment — attainable for qualified individuals but substantial enough to filter for financial stability. The ongoing royalty rate is 7% of gross sales, and franchisees contribute an additional 2% of gross sales toward local marketing efforts, bringing the combined ongoing fee burden to 9% of gross revenue. The franchise agreement term is 10 years, renewable for an additional 10-year term, providing franchisees with a long operational runway to build enterprise value. Third-party financing options are available, and the home services category broadly qualifies for SBA loan programs, which can reduce the out-of-pocket capital requirement for qualified candidates. When benchmarked against the cleaning and restoration franchise category, FPB DNA Cleaning and Restoration's total investment range is competitive given the comprehensiveness of its support package, which includes done-for-you marketing, a proprietary technology suite, a talent scout hiring program, and dedicated success coaches — services that many franchise systems charge additional fees for or simply do not offer at all.
The operating model for an FPB DNA Cleaning and Restoration franchisee is designed around a mobile service delivery format, meaning there is no retail storefront required, which eliminates one of the largest cost drivers in franchise investment — commercial real estate and build-out. Daily operations center on dispatching trained technicians to residential and commercial customers for services that include carpet cleaning, water damage restoration, hardwood floor cleaning and polishing, tile and grout cleaning, upholstery cleaning, odor and mold mitigation, fire and smoke damage restoration, and storm damage restoration. The multi-service portfolio is strategically important: it creates multiple revenue streams from a single customer relationship and allows franchisees to manage demand fluctuations across service categories, ensuring year-round business activity. Initial training follows a two-phase structure anchored by approximately two weeks of on-site instruction at Voda's headquarters, formally titled "The Voda Way: Foundational Business Training," covering cleaning and restoration techniques, equipment operations, customer service protocols, and marketing strategy execution. Ongoing support is delivered through experienced professionals in marketing, sales, administration, and operations, complemented by access to a network of fellow franchise owners for peer collaboration. The brand's done-for-you marketing model — which includes lead generation, appointment setting, managed social media, and national marketing campaigns — is particularly significant for franchisees transitioning from corporate careers who may not have prior entrepreneurial or marketing experience. The Talent Scout Hiring Program assists franchisees with staffing, addressing what is otherwise one of the most operationally challenging aspects of scaling a service business. Territories are exclusive, assigned based on population density and market demand, and the brand has explicitly noted that early franchisees have the advantage of selecting from the best available territories across the country.
Item 19 financial performance data is not disclosed in the current Franchise Disclosure Document as referenced in the PeerSense database entry for FPB DNA Cleaning and Restoration. However, the brand does provide financial performance representations through its separately available FDD, and those figures provide meaningful context for evaluating unit economics. The flagship Voda Cleaning & Restoration corporate location in Virginia generated $1.74 million in gross sales in 2022 with a gross profit margin of 61.42%, establishing a compelling baseline before franchising had even begun. The 2025 FDD, covering reporting franchised businesses for the 12 months ending January 31, 2025, disclosed total gross revenue of $2,728,877 across reporting units, a gross profit margin of 60.6%, total net income of $613,253, and a net margin of 22.4%, with average revenue per unit reported at $1,748,877. A 22.4% net margin in a service franchise is a materially strong indicator — for context, the average franchise across all categories operates at net margins between 10% and 15%, making Voda's disclosed performance notably above the industry midpoint. At the average revenue figure of $1,748,877 and applying the disclosed 22.4% net margin, a franchisee achieving average performance would theoretically generate approximately $391,749 in net income annually. The initial franchise fee of $59,500 and total investment range create a payback period scenario that, at average performance levels, could be measured in years rather than decades — though prospective franchisees should consult the full FDD and independent financial advisors before drawing personal conclusions. It is critical to understand that revenue is not profit, and that individual franchisee results will vary based on market conditions, labor management, operational execution, and the timing of territory ramp-up; the figures disclosed represent reporting franchisees and may not reflect the median experience across all units.
The growth trajectory of FPB DNA Cleaning and Restoration represents one of the most aggressive franchise scaling stories in the home services category over the past three years. Launching its franchise system in 2023, the brand grew to 58 franchised locations documented in the 2025 FDD, with presence in 20 states including Arkansas, Arizona, Colorado, Connecticut, Florida, Georgia, Kentucky, Louisiana, Missouri, North Carolina, New Jersey, Nevada, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, and Wisconsin — the South being the dominant region with 37 locations. By October 2025, the brand had signed its 100th franchise owner and surpassed 250 locations across 30 states, and by January 2026 had scaled to more than 100 owners across over 270 territories in 32 states. That trajectory — from zero to 270-plus territories in approximately two years — represents net new unit growth that rivals some of the fastest-scaling franchise concepts in recent industry history. In December 2025 and January 2026, Voda Cleaning & Restoration was named to Entrepreneur magazine's Franchise 500 list, which is now in its 47th year and represents one of the most rigorous independent evaluations of franchise brand strength, stability, and long-term viability. The competitive moat for FPB DNA Cleaning and Restoration is built on several reinforcing layers: proprietary technology that independent operators cannot replicate, a done-for-you marketing infrastructure that compresses the go-to-market timeline for new franchisees, vendor relationships that reduce input costs through collective purchasing power, and a leadership team with documented experience across 17 franchise concepts. The company's focus on eco-friendly, non-toxic service delivery also positions it favorably in a market where consumer awareness of chemical exposure and environmental impact is rising steadily.
The ideal candidate for the FPB DNA Cleaning and Restoration franchise opportunity is not required to have prior cleaning or restoration industry experience — the two-phase foundational training program is explicitly designed to transfer operational competency to franchisees entering from corporate, military, or entrepreneurial backgrounds. What the brand does prioritize is alignment with its service-first culture, management capability, and the financial capacity to meet the $75,000 liquid capital and $250,000 net worth requirements. Will, a Voda franchisee in Richmond, Virginia, described his transition from the corporate world as motivated by the desire for an established business with the right culture and values, noting that the brand's commitment to using top-tier vendors across bookkeeping, payroll, and managed social media allowed him to focus entirely on growth rather than administration. The exclusive territory structure, based on population density and market demand, is designed to ensure that each franchisee has sufficient addressable market to reach and exceed the average revenue figures disclosed in the FDD. Early entrants to the system have a documented advantage in territory selection, with the brand actively expanding into new states and markets as of early 2026. The franchise agreement runs for an initial term of 10 years with a 10-year renewal option, providing long-term operational stability and the ability to build meaningful enterprise value that can be monetized through resale or transfer.
For investors conducting serious due diligence on the home services and restoration franchise category, FPB DNA Cleaning and Restoration represents a brand at a critical inflection point: far enough along its growth curve to have demonstrated market validation with 270-plus territories sold and Entrepreneur Franchise 500 recognition, yet early enough that premium territories in major markets remain available. The combination of a $200-plus billion addressable market, 5% annual industry growth, recession-resistant demand driven by 14,000 daily water damage incidents, a disclosed 22.4% net margin from reporting franchisees, and a leadership team with 50-plus years of franchising experience across 17 concepts creates an investment thesis that warrants rigorous independent evaluation. The franchise fee of $59,500, royalty structure of 7% of gross sales, and total investment range that scales up to approximately $357,608 are material financial commitments that deserve to be analyzed against the full scope of available data — including FDD financial disclosures, franchisee validation calls, territory performance benchmarks, and competitive positioning analysis. PeerSense provides exclusive due diligence data including SBA lending history, FPI score, location maps with Google ratings, FDD financial data, and side-by-side comparison tools that allow investors to benchmark FPB DNA Cleaning and Restoration against every competing franchise in the cleaning and restoration category. No other independent research platform aggregates this depth of franchise intelligence in one place, and no investor making a six-figure commitment should rely solely on brand-published materials. Explore the complete FPB DNA Cleaning and Restoration franchise profile on PeerSense to access the full suite of independent franchise intelligence data.
Investment
$201,374 – $357,608
