3 franchise brands scored by real SBA loan performance data.
Showing 1-3 of 3 franchises in Sports Training
Every year, tens of thousands of young athletes and their families spend hundreds of millions of dollars searching for an edge — a structured, science-backed environment where raw talent gets sharpened into genuine competitive advantage. The problem is that most local training facilities are either underfunded, understaffed, or built around a single coach's reputation rather than a replicable system. Athletes HQ Systems was founded specifically to solve that problem at scale. The company traces its roots to the affiliate entity Athletes HQ, Inc., originally formed on March 9, 2018 as "Athletes First, Inc." before rebranding to Athletes HQ, Inc. on September 20, 2018 and commencing full operations in November 2018 at 1005 N Randall Road, Elgin, Illinois 60123. The franchising company, Athletes HQ Systems, Inc., was formally incorporated as an Illinois corporation on August 1, 2022, with its principal headquarters established at 500 Lake Cook Road, Suite 475, Deerfield, Illinois 60015. The brand was co-founded by Jordan Dean and Derek Shomon, the latter of whom simultaneously serves as the Head Major League Hitting Coach for the Chicago White Sox in Major League Baseball — a credential that confers immediate legitimacy and professional-level methodology to the training systems deployed across every franchise location. As of 2024, the system comprised 2 total units, including 1 franchised location and 1 company-owned location, with active facilities operating in Elgin, IL, Rockford, IL, and DuPage, IL. For franchise investors evaluating the Athletes HQ Systems franchise opportunity, the brand occupies a compelling niche at the intersection of youth sports, elite athletic development, and the rapidly expanding health and wellness franchise category. This analysis is produced independently by PeerSense and does not represent marketing material issued by the franchisor. The industry backdrop for an Athletes HQ Systems franchise investment is defined by powerful secular growth forces that show no signs of reversing. The global Sports Franchise Market was valued at USD 580 billion in 2025 and is projected to reach USD 800 billion by 2033, reflecting a compound annual growth rate of 5.5% across the forecast period. That trajectory is driven by surging consumer interest in organized sports participation, expanded media rights valuations, growing youth athletic enrollment, and the demand from families for structured development pipelines that connect youth athletes to collegiate and professional opportunities. At the broader franchise market level, the global franchise industry was valued at USD 3,070 billion in 2025 and is projected to expand by USD 565.5 billion at a CAGR of 10% from 2025 to 2030, with North America alone accounting for approximately 40% of total global franchise market share. The health, fitness, and wellness franchise subcategory — the segment most directly adjacent to Athletes HQ Systems — is growing at an 18% global rate, making it one of the fastest-expanding segments within the broader franchise ecosystem. The business format franchise model, the classification under which Athletes HQ Systems operates, was valued at USD 281.4 billion in 2024 and represents 60% of total franchise market share globally, characterized by comprehensive brand standardization and deep franchisee support infrastructure. Within the sports performance training category specifically, the market remains highly fragmented, with the majority of competitors operating as independent, single-location businesses lacking the system-level infrastructure, proprietary curricula, and professional coaching credentials that a franchise model can deliver. That fragmentation creates a defined opportunity for a branded, replicable concept like the Athletes HQ Systems franchise to capture market share from unbranded independents as consumer expectations for quality and accountability continue to rise. Understanding the full Athletes HQ Systems franchise cost requires breaking down both the upfront capital commitment and the ongoing fee structure that governs the franchisee relationship over the life of the agreement. The initial franchise fee is $25,000, paid upfront upon execution of the Franchise Agreement, which is competitive within the sports performance and fitness franchise category where fees commonly range from $20,000 to $50,000 depending on brand maturity and territorial value. The total initial investment range for an Athletes HQ Systems franchise spans from $178,650 on the low end to $330,200 at the high end, with the spread driven primarily by variation in facility build-out costs ($75,000 to $168,500) and leasehold improvements ($38,000 to $70,000), reflecting differences in local real estate markets, lease structures, and the square footage required to house a full-service athletic training environment. Additional startup cost components include a lease deposit of $5,000 to $10,000, computer systems of $6,000 to $7,000, signage and graphics of $1,000 to $2,500, insurance of $1,000 to $1,500, utility deposits of $1,500 to $3,000, travel expenses during training of $1,500 to $2,500, a Facility Opening Marketing Fee of $7,500, blueprints and permits of $5,000 to $7,000, furniture and miscellaneous equipment of $1,000 to $2,000, legal and professional fees of $3,000 to $8,000, an initial royalty payment of $3,600, a Team Players Fee of $0 to $2,100, and three months of additional operating funds estimated at $4,000 to $9,000. The ongoing royalty fee is structured as a flat weekly payment ranging from $300 to $500, which is a notably different architecture than the percentage-of-gross-sales royalty model used by most franchise systems — a flat weekly fee provides franchisees with cost predictability and creates increasing margin leverage as revenue scales above the breakeven threshold. A significant restraint identified in industry research is that average franchise fees make up nearly 25% of total setup expenditure across the franchise market broadly, and the Athletes HQ Systems franchise cost structure aligns with that benchmark, with the $25,000 franchise fee representing approximately 7.5% to 14% of the total investment range — sitting at the lower end of that ratio and suggesting the franchisor has weighted capital allocation toward facility infrastructure rather than upfront licensing fees. The Athletes HQ Systems franchise operates on an owner-operator model built around delivering specialized athletic training services that require a team of credentialed, experienced coaches across multiple disciplines. The corporate location in Elgin, Illinois provides a direct operational blueprint: the staffing model there includes owners functioning as active instructors, a Director of Infield Development, a Sports Performance and Strength Coach, a Recruiting Coordinator and Hitting Instructor, a Director of Catching, a Director of Pitching and Overhand Throwing, a Facility Manager doubling as a Hitting Instructor, and additional instructors covering fastpitch pitching and softball hitting disciplines. This staffing depth signals that franchisees should expect to recruit and manage a team of specialized coaches, rather than operating as a solo practitioner, which has meaningful implications for labor cost management and local talent acquisition. The format is a brick-and-mortar facility model requiring a full build-out of a dedicated indoor training environment with state-of-the-art equipment, rather than a kiosk, mobile, or home-based format. The initial training program runs 10 days in duration and is available to the franchisee and up to two additional team members, covering operations, bookkeeping, inventory management, and local marketing strategies across in-person sessions at the corporate headquarters in Elgin, Illinois, virtual training platforms, and on-site training at the franchisee's own facility. Franchisees are required to complete the initial training program no earlier than two months before opening and no later than one month before launch, creating a structured pre-opening window. Ongoing support includes access to science-backed training programs, specialized skill development curricula, strength and conditioning protocols, recovery service frameworks, and college recruiting support infrastructure that individual independent operators would struggle to replicate. On territory, Athletes HQ Systems grants defined territories but does not offer full exclusivity in the traditional sense — the franchisor retains the right to conduct direct sales via the internet, telemarketing, or catalog channels within a franchisee's territory without compensation obligation, though the franchisor has committed to not altering territorial boundaries without franchisee consent. Item 19 financial performance data is not disclosed in the current Franchise Disclosure Document for Athletes HQ Systems. However, Athletes HQ Systems does provide an Average Revenue Per Unit figure sourced from its affiliate operating history: the average revenue per unit reported for 2021 was $670,785. Franchimp, a franchise database that independently evaluates earnings transparency, rates Athletes HQ's disclosure quality at 7 out of 10, which places it in the upper tier of small and emerging franchise systems on this dimension. Contextualizing the $670,785 AUV against the total investment range of $178,650 to $330,200 produces a revenue-to-investment multiple of approximately 2.0x to 3.7x, a range that compares favorably to the broader fitness and sports services franchise category where typical revenue-to-investment multiples for well-performing units fall between 1.5x and 3.0x. The flat weekly royalty structure of $300 to $500 translates to an annualized royalty obligation of $15,600 to $26,000, which at the $670,785 AUV level represents an effective royalty rate of approximately 2.3% to 3.9% of revenue — structurally lower than the 5% to 8% percentage-of-gross-sales royalties common in the fitness franchise sector, meaning franchisees retain more gross margin as their revenue grows beyond the average. For investors evaluating payback period, assuming a fully-loaded investment of $330,200 at the high end and applying reasonable operating margin assumptions consistent with staffed fitness service businesses (which typically run 15% to 25% EBITDA margins at maturity), a payback window of four to seven years is a plausible analytical framework, though individual results depend heavily on local market penetration, staffing costs, and lease economics. Prospective franchisees should request the full Franchise Disclosure Document and conduct independent financial modeling incorporating local labor rates and real estate costs before drawing conclusions about unit-level profitability. The Athletes HQ Systems franchise has been building its growth infrastructure since 2022, when the franchising entity was formally incorporated and began offering franchise agreements. The system reached 2 total units by 2024, comprising 1 company-owned location that serves as the operational flagship and proof-of-concept, and 1 franchised unit, indicating the brand is in the early-stage expansion phase of its franchise lifecycle. Early-stage franchise systems with fewer than 10 units carry a distinct risk-and-opportunity profile: investors entering now accept the inherent uncertainty of an unproven expansion network but also gain access to premium territory selection, direct founder relationships, and the potential for significant territorial appreciation as the system scales. A critical competitive moat for Athletes HQ Systems is the professional credentialing of its founders — Derek Shomon's active role as Head Major League Hitting Coach for the Chicago White Sox provides ongoing, real-time access to MLB-level coaching methodology and technology, a pipeline of professional-grade training innovations that filters directly into franchise system curricula in a way that no independent local training facility can replicate. The January 31, 2025 incorporation of the Athletes HQ Foundation as an Illinois non-profit organization with 501(c)(3) tax-exempt status — co-founded by Derek Shomon and Meagan Biebel — represents a meaningful brand extension that positions Athletes HQ within community development and youth access conversations, enhancing brand visibility and local goodwill in the markets where franchisees operate. The foundation's programming includes skill development clinics, mentorship workshops, health fairs, sports camps, and academic enrichment programs, all of which generate ancillary brand awareness that benefits commercial franchise locations in the same geographic markets. The Athletes HQ trademarks are owned by the affiliate entity Athletes HQ, Inc. and licensed to Athletes HQ Systems, Inc. for franchising purposes, a structure that is standard in franchise development but one that prospective investors should review carefully in the FDD to understand the full scope of trademark protection and any contingencies tied to the affiliate relationship. The ideal Athletes HQ Systems franchisee is not a passive investor seeking an absentee-managed asset — the operational complexity of staffing, managing, and programming a multi-discipline athletic training facility requires an owner who is either deeply embedded in the local sports community, has a personal background in athletic training or sports performance, or possesses strong general management experience combined with a high commitment to hands-on learning during the 10-day initial training program. Given the franchise's primary focus on baseball and softball athletes in the 10-to-18-year age range alongside college prospects, professional athletes, and performance-focused adults, franchisees with existing relationships in local travel baseball organizations, high school athletic programs, or collegiate coaching networks hold a structural advantage in customer acquisition. The Athletes HQ Systems franchise serves athletes committed to improvements in strength, speed, agility, and mental performance, meaning the franchisee must be capable of hiring and retaining coaches with credentialed competitive backgrounds — a talent acquisition challenge that varies significantly by geography. Current active franchise markets are concentrated in Illinois, including Elgin, Rockford, and DuPage, with the system's Midwestern footprint suggesting that adjacent markets in the upper Midwest represent the most mature expansion territory in the near term. The franchise agreement timeline requires training completion one to two months prior to facility opening, so prospective franchisees should plan for a pre-opening period that incorporates site selection, lease negotiation, build-out, hiring, and training on a coordinated six-to-twelve-month runway from signing to launch. Multi-unit development is a natural evolution path for franchisees who build strong local market penetration, as the facility model scales efficiently within a defined regional sports market. The Athletes HQ Systems franchise opportunity presents a distinctive investment thesis grounded in three compounding advantages: professional-level coaching credentials embedded directly in the franchise system through the founders' MLB affiliation, a structurally attractive fee model with flat weekly royalties that create margin leverage at scale, and a large and growing addressable market in youth and performance-focused athletic training where independent competitors lack the brand infrastructure to match a credentialed franchise system. The average revenue per unit of $670,785 reported for 2021, evaluated against a total investment range of $178,650 to $330,200, suggests favorable capital efficiency for investors who can successfully execute the staffing and local marketing requirements of the model. The global sports franchise market growing at a 5.5% CAGR toward USD 800 billion by 2033, combined with an 18% growth rate in health and wellness franchises, creates a macro tailwind that benefits sports performance training concepts disproportionately as consumer spending on youth athletic development continues to expand. PeerSense provides exclusive due diligence data including SBA lending history, FPI score, location maps with Google ratings, FDD financial data, and side-by-side comparison tools that allow investors to benchmark the Athletes HQ Systems franchise against comparable concepts across the sports, fitness, and performance training categories. Independent franchise analysis of this caliber is essential before committing capital in the $178,650 to $330,200 range, and the depth of operational, financial, and competitive intelligence available through PeerSense gives investors the factual foundation required to make a fully informed decision. Explore the complete Athletes HQ Systems franchise profile on PeerSense to access the full suite of independent franchise intelligence data.
The Perfect Skating franchise emerges as a compelling opportunity within the highly specialized domain of athletic development, focusing intently on the intricate art and science of ice skating. This brand is strategically positioned to attract and cultivate talent across a wide spectrum of ages and skill levels, ranging from foundational learning for nascent skaters to advanced technique refinement for elite competitors. The core philosophy underpinning the Perfect Skating franchise revolves around a commitment to precision, efficiency, and continuous improvement, ensuring that every participant receives an unparalleled standard of instruction designed to yield tangible enhancements in their on-ice performance. The brand narrative for the Perfect Skating franchise emphasizes a dedication to transforming raw potential into refined skill, fostering not only technical mastery but also a deeper appreciation and passion for the sport. The market identity of the Perfect Skating franchise is meticulously crafted around its expertise in delivering specialized training methodologies, setting it apart from more general sports academies. This distinct focus allows the Perfect Skating franchise to address the specific developmental needs inherent in ice skating, from stride mechanics and edge control to agility and power generation. The Perfect Skating franchise aims to be recognized as the premier destination for individuals and families who prioritize excellence in skating instruction. The brand’s mission is rooted in empowering skaters to achieve their personal best, providing a supportive yet challenging environment that propels them toward their athletic aspirations. This unwavering dedication to quality and specialization firmly establishes the Perfect Skating franchise as a significant player in the niche market of high-performance sports training. The commitment to structured, progressive learning pathways ensures that the Perfect Skating franchise consistently delivers value, building a reputation for efficacy and results that resonates deeply with its target audience. The brand story of the Perfect Skating franchise is one of fostering potential and achieving mastery through expert guidance and innovative training approaches. The broader industry landscape in which the Perfect Skating franchise operates is dynamic and characterized by a growing demand for specialized athletic training. The sports instruction market, particularly in niche areas like ice skating, benefits from consistent participation rates and an enduring cultural significance in many regions. Parents are increasingly investing in specialized coaching for their children, recognizing the long-term benefits of early skill development and athletic discipline. The Perfect Skating franchise capitalizes on this trend by offering a highly focused curriculum that promises measurable improvements. Beyond youth development, there is also a significant segment of adult learners and recreational skaters seeking to improve their technique, further expanding the addressable market for the Perfect Skating franchise. The industry is influenced by technological advancements in training aids and analytical tools, which can enhance instruction and performance tracking. While the competitive environment includes independent coaches and municipal programs, the Perfect Skating franchise distinguishes itself through a structured, branded approach that offers consistency and a proven methodology. The market for specialized sports franchises like the Perfect Skating franchise is supported by demographic shifts, a heightened awareness of health and fitness, and the professionalization of youth sports. The demand for expert instruction in ice skating remains robust, driven by the sport’s popularity in various disciplines such as figure skating, hockey, and speed skating. Franchisees of the Perfect Skating franchise can leverage this consistent demand by providing high-quality, specialized services that cater to a discerning clientele. The overall trajectory of the sports training industry indicates sustained growth, providing a fertile ground for the expansion and success of the Perfect Skating franchise model. This stable demand underpins the long-term viability and attractiveness of investing in a Perfect Skating franchise, offering a unique position within the broader sports and recreation economy. Investing in a Perfect Skating franchise involves several key financial considerations that define the pathway to ownership. The initial franchise fee for a Perfect Skating franchise is specifically set at $20,000. This $20,000 payment is a fundamental component of the upfront capital required, granting the franchisee the essential rights to operate under the established brand name and leverage its proprietary training systems and intellectual property. This one-time fee secures access to a recognized brand identity within the specialized sports training sector, facilitating market entry and immediate brand recognition. Beyond this specific $20,000 franchise fee, the total initial investment to establish a fully operational Perfect Skating franchise location encompasses a range of additional expenditures. These commonly include costs associated with initial training programs for the franchisee and their staff, comprehensive marketing and advertising initiatives to launch the business, necessary equipment specific to ice skating instruction, potential leasehold improvements if a physical training facility is acquired, and crucial working capital to sustain operations during the initial ramp-up phase. The exact overall investment can fluctuate based on factors such as the size and demographic characteristics of the designated territory, the local demand for specialized ice skating services, and whether the franchisee opts for a dedicated commercial space or a more flexible operational model. While the $20,000 franchise fee offers a clear and transparent starting point, prospective franchisees for the Perfect Skating franchise must consider the full scope of these additional capital requirements to ensure adequate funding for a successful launch. The financial framework for a Perfect Skating franchise is designed to provide an accessible entry point while ensuring that franchisees are well-equipped to deliver the high-quality services expected of the brand, making the $20,000 initial fee a significant, yet manageable, part of the overall financial commitment to the Perfect Skating franchise opportunity. The operating model of a Perfect Skating franchise is structured to provide a clear framework for delivering high-quality ice skating instruction while streamlining business operations. Franchisees benefit from a standardized system designed to ensure consistency in coaching methodologies, curriculum delivery, and client experience across all Perfect Skating franchise locations. This model typically includes comprehensive initial training that covers all facets of business management, from administrative tasks and scheduling to effective coaching techniques and safety protocols tailored for ice sports. The Perfect Skating franchise system likely emphasizes a curriculum developed by experts, allowing franchisees to implement proven programs without the need for extensive curriculum development themselves. Support extends to operational guidance, helping franchisees manage day-to-day activities, optimize scheduling, and maintain high standards of service. The brand's operational philosophy for the Perfect Skating franchise is centered on efficiency and excellence, enabling franchisees to focus on client engagement and skill development. While specific details on proprietary software or support teams are not provided, a successful franchise model like the Perfect Skating franchise typically offers resources for scheduling, client management, and performance tracking. The operational structure is designed to empower franchisees to run their businesses effectively, providing the tools and knowledge necessary to succeed in the specialized sports training market. The Perfect Skating franchise aims to simplify the complexities of running a specialized training business, allowing owners to dedicate their energy to fostering athletic growth. This streamlined operational approach is a key benefit for individuals investing in a Perfect Skating franchise, providing a blueprint for sustainable success in the competitive landscape of ice sports education. While specific financial performance representations (FPRs) for the Perfect Skating franchise are not provided, understanding the typical structure of financial disclosures in the franchise industry is crucial for prospective investors. Franchisors that do offer an Item 19 in their Franchise Disclosure Document (FDD) provide financial performance representations, which can include details on average gross revenue, sales figures, or even expense and profit information for a select group of franchisees within their system. Such disclosures, when available, are based on actual performance data and are accompanied by explanations of how these numbers were calculated, with supporting documentation typically available upon request. For a specialized training franchise like Perfect Skating, these figures would offer invaluable insights into the potential earning capabilities and operational costs associated with running a Perfect Skating franchise. The absence of specific average gross revenue or profit figures for the Perfect Skating franchise necessitates a more generalized assessment of financial potential within the sports training sector. However, the initial franchise fee of $20,000 for a Perfect Skating franchise suggests a potentially accessible entry point, which could lead to a favorable revenue-to-investment ratio for franchisees, even with varying revenue streams. It is always important for prospective franchisees to conduct thorough due diligence, ideally reviewing the FDD in detail and consulting with existing franchisees to gain a comprehensive understanding of the financial realities and potential profitability of any Perfect Skating franchise location. Revenue figures, while indicative of sales volume, do not directly equate to profit, as operating costs—which can vary significantly based on location, facility type, and operational efficiency—must be factored in to determine net income for a Perfect Skating franchise. Understanding the nuances of financial performance requires a careful examination of all relevant data points, and diligent research is paramount for any investment in a Perfect Skating franchise. The growth trajectory for a Perfect Skating franchise within the specialized athletic training market is influenced by several factors, including the enduring popularity of ice sports and the increasing parental investment in youth development. The Perfect Skating franchise benefits from a consistent demand for high-quality, structured instruction that promises measurable improvement. The inherent competitive advantages of the Perfect Skating franchise likely stem from its focused expertise in ice skating, offering a depth of knowledge and specialized curriculum that general sports academies may lack. This specialization allows the Perfect Skating franchise to attract a dedicated clientele seeking specific skill enhancement. The brand's ability to develop and implement proprietary training methodologies further strengthens its position, creating a distinct offering in the marketplace. While specific numbers on existing Perfect Skating franchise locations or expansion plans are not detailed, the nature of a franchise model suggests a scalable business that can expand geographically to meet regional demands for ice sports training. The potential for the Perfect Skating franchise to offer a range of programs catering to different age groups and skill levels, from introductory lessons to advanced competitive training, provides multiple revenue streams and broadens its market appeal. The advantage of a branded system ensures consistency in quality and service, building trust and reputation across all Perfect Skating franchise units. This uniform approach helps maintain brand integrity and supports effective marketing efforts. The Perfect Skating franchise, by focusing on a niche yet perennially popular sport, positions itself for sustained growth by meeting a specific and often unmet need for expert ice skating instruction. The ideal franchisee for a Perfect Skating franchise typically possesses a genuine passion for ice skating and athletic development, coupled with a strong entrepreneurial spirit. While prior experience in coaching or sports management can be beneficial, the comprehensive training provided by the Perfect Skating franchise system is designed to equip individuals from various professional backgrounds with the necessary skills to operate successfully. Key attributes for a prospective owner of a Perfect Skating franchise include strong leadership abilities, excellent communication skills to engage with clients and manage staff, and a deep commitment to delivering high-quality instruction. An understanding of local community dynamics and a willingness to actively participate in local outreach and marketing efforts are also vital for building a robust client base for a Perfect Skating franchise. The ability to manage operations efficiently, maintain high standards of customer service, and foster a positive, motivating environment for skaters are paramount. Financial acumen, including the capacity to manage budgets and drive sales, is also crucial. The designated territory for a Perfect Skating franchise would ideally be in areas with existing ice rinks and a strong interest in ice sports, ensuring a viable market for specialized training services. Demographic analysis, including youth population and disposable income levels, would play a significant role in identifying optimal locations for a Perfect Skating franchise. The ideal candidate is someone who is eager to contribute to the athletic growth of individuals and communities, leveraging the proven model of the Perfect Skating franchise. The Perfect Skating franchise presents a compelling investor opportunity for individuals looking to enter the specialized sports training market with a focused and proven business model. With an initial franchise fee of $20,000, the Perfect Skating franchise offers an accessible entry point into an industry driven by consistent demand for athletic skill development. The structured support and operational framework provided by the Perfect Skating franchise system aim to minimize typical entrepreneurial risks, allowing franchisees to concentrate on delivering exceptional service and fostering community engagement. Investing in a Perfect Skating franchise means aligning with a brand dedicated to excellence in a niche market, capitalizing on the enduring popularity of ice sports. The potential for strong community ties, repeat business, and diversified program offerings contributes to a robust revenue potential. The Perfect Skating franchise offers a chance to build a rewarding business that not only generates financial returns but also makes a positive impact on individuals' athletic journeys and overall well-being. This opportunity is particularly attractive for those who seek to combine their business aspirations with a passion for sports and education. The strategic positioning of the Perfect Skating franchise in a specialized segment of the sports industry underscores its long-term viability and growth prospects. Explore the complete Perfect Skating franchise profile on PeerSense to access the full suite of independent franchise intelligence data.
Every serious franchise investor eventually confronts the same fundamental question: am I betting on a trend or a transformation? Shoot 360 Nation sits at a genuinely unusual intersection — basketball training, technology-driven engagement, and the booming youth sports economy — and the answer to that question depends heavily on understanding exactly what the brand is, how it was built, and where it stands financially. Shoot 360 was founded in 2012 by Craig Moody, a former high school and college basketball coach based in Vancouver, Washington, who arrived at his business concept through a moment of clarity most parents can relate to: his sons would rather play video games than shoot hoops at the gym. Moody's insight was not to fight that preference but to engineer around it, embedding sensors, tracking technology, and gamified performance feedback directly into the basketball training experience. The franchisor, Shoot 360 Nation LLC, is a Washington limited liability company and a wholly owned subsidiary of the parent company, Shoot 360 Inc., with headquarters at 12403 N.E. 60th Way, #D1 in Vancouver, WA 98682. Shoot 360 began franchising in 2019, launched its first franchise unit in late 2019 or early 2020, and has since grown to over 60 operational locations across North America, Europe, and Asia as of February 2026. In October 2025, the worldwide location count stood at 57, with approximately 12 additional openings expected before year end, and the company reported 42 total units — 40 franchisee-owned and 2 company-owned — at an earlier point in its 2025 trajectory. The brand's total addressable market spans the $19 billion U.S. youth sports industry and the broader $34 billion fitness and sports training market, with basketball remaining the second-most-played team sport in America with an estimated 26 million active players. Shoot 360 Nation does not compete in a fragmented regional gym sector so much as it occupies a category of one: technology-augmented basketball training centers that gamify skill development for athletes of all ages. The industry context surrounding the Shoot 360 Nation franchise opportunity is among the most favorable in all of franchise investment. The U.S. sports performance training market was valued at approximately $7.5 billion in 2022 and is projected to grow at a compound annual rate exceeding 8% through 2030, driven by three converging forces: rising parental investment in youth athletic development, growing demand for data-driven coaching methodology, and a post-pandemic consumer shift toward experiential fitness over passive gym memberships. Youth sports participation generates over $19 billion in annual direct spending in the United States alone, and basketball commands an especially large share of that economy — NBA viewership grew by double digits among Gen Z audiences during the early 2020s, and AAU and travel basketball enrollment has surged in markets from Florida and Texas to Illinois and the Pacific Northwest, precisely the geographies where Shoot 360 is concentrating its near-term expansion. The broader fitness franchise sector has demonstrated remarkable consumer loyalty through economic cycles, with gym and fitness franchise revenue recovering to pre-pandemic levels by 2022 and continuing to expand. What makes Shoot 360's competitive positioning particularly durable is the technology integration barrier: proprietary shooting machines, motion-capture analytics, and gamified training software are not easily replicated by a local gym owner converting a basketball court, which means early franchise operators in a given market effectively occupy a high-barrier-to-entry position. The market is currently fragmented, with no single national brand achieving the kind of scale in basketball-specific training that companies like Orangetheory achieved in group fitness, which means the window for territorial capture remains open for credible, well-capitalized franchise investors willing to move within the next 18 to 36 months. The Shoot 360 Nation franchise cost structure is substantial and reflects the capital intensity of building a technology-equipped sports training facility. The initial franchise fee is $60,000, with a veterans' discount reducing that figure to $54,000 — a meaningful concession for qualified military veterans entering the franchise market. The total initial investment range, as stated in the 2025 Franchise Disclosure Document, runs from $659,000 to $2,143,000, a spread that is driven by several variables including facility size, geographic market, local real estate conditions, and the scope of technology package installed. The 2026 FDD narrows this range slightly, citing a minimum of $653,100 and a maximum of $2,120,000, while an investment midpoint of approximately $1,423,500 has also been cited in franchise development materials. The most capital-intensive single line item is the Shoot 360 Package — the proprietary equipment and technology suite that defines the guest experience — which alone ranges from $389,500 to $966,500 depending on configuration. Additional investment components from the 2025 FDD include real estate costs of $20,000 to $280,000, professional fees of $5,000 to $50,000, local advertising of $1,500 to $20,000, office supplies and equipment of $4,000 to $11,000, uniforms costing $2,000 to $5,000, insurance at $2,000 to $7,000, security cameras and monitoring systems at $2,000 to $10,000, a gym management applications fee of $1,500, and a three-month working capital reserve of $92,000 to $182,000. The ongoing royalty rate is 12% of gross revenues, which is above the franchise industry median of approximately 5% to 7% but reflects the technology infrastructure and intellectual property the brand delivers. A national brand fund contribution of 5% of gross revenues also applies. Taken together, an operator generating $600,000 in annual revenue would remit approximately $102,000 per year in combined royalty and marketing fees before accounting for rent, labor, or debt service, making unit economics analysis a critical component of due diligence. The daily operating model of a Shoot 360 Nation franchise is structured around a member-based access model, where players — ranging from recreational youth participants to serious high school and college athletes — pay for timed sessions on automated shooting machines, analytics software, and skill development programming. Facilities are designed around multiple shooting bays equipped with the brand's proprietary technology, which tracks shot attempts, makes, zones, release angle, and other performance metrics and delivers the data to players through an app-based interface. Staffing requirements are relatively lean compared to a traditional full-service fitness club, as much of the training experience is self-directed through the technology platform, though most locations employ coaches or training staff to maximize member engagement and retention. Shoot 360 provides comprehensive pre-opening support that includes site selection assistance, facility design, and buildout guidance — a critical value-add given that improper facility layout can compromise the technology installation and customer experience. The training program for new franchisees is described as comprehensive and begins from day one, covering operations, technology management, marketing systems, and customer service protocols. The company currently employs 68 total staff members at the corporate level to support the franchise system's development and operations. Territory structures are exclusive, and franchisees are offered both domestic and international development opportunities. As of July 2025, Shoot 360 had more than 50 additional locations in active development, indicating a robust pipeline of signed agreements, and the brand is actively recruiting in all 50 U.S. states with priority given to Florida, Illinois, Texas, and the Northeast, where basketball participation rates and population density create the strongest unit economics environments. Item 19 financial performance data is not disclosed in the current Franchise Disclosure Document for Shoot 360 Nation. The FDD states an average unit volume figure of $0, which under FDD disclosure conventions means the brand has elected not to provide a financial performance representation in that document section. A separate source from a franchise listing database reports an average unit revenue of $490,342 for 2024, though this figure should be interpreted with caution given the conflicting signal from the FDD and should be verified directly with the franchisor and existing franchisees during formal due diligence. The absence of Item 19 disclosure is not uncommon among emerging franchise brands with relatively small system sizes — Shoot 360 reported 32 active units at one point in 2025, with 30 open franchises and 2 corporate locations in the U.S. — as revenue averages drawn from a small, geographically diverse sample can be misleading and franchisors are legally permitted to decline disclosure. What prospective investors can assess in the absence of formal earnings claims is the trajectory of unit growth, which itself is an indirect signal of franchisee performance: a system growing from 25 locations in 2023 to over 60 by early 2026 — a 140% increase in approximately three years — suggests that existing operators are generating returns sufficient to attract new capital into the system, since deeply underperforming systems rarely sustain that kind of pipeline momentum. The monthly royalty range cited in one source of $8,000 to $11,600 implies a revenue range of roughly $800,000 to $1.16 million per month to generate those fees at the 12% rate, figures that, if accurate for top-performing locations, would represent meaningful top-line revenue. Prospective investors are strongly advised to request any available financial performance representations directly from Shoot 360's franchise development team, speak with a minimum of ten to fifteen existing franchisees, and engage a franchise-experienced CPA and attorney before committing capital in the range this investment requires. The Shoot 360 Nation franchise growth trajectory from 2019 to 2026 is one of the more aggressive in the sports and fitness franchise category. Starting from a single franchised location in late 2019 or early 2020, the system reached 25 locations by 2023, expanded to 42 total units by early 2025, crossed 57 worldwide locations in October 2025, and surpassed 60 by February 2026. The corporate leadership team has been deliberately strengthened to execute on an even more ambitious target: 300 new locations within three years from October 2025 and 600 total global locations by 2030. In July 2025, Shoot 360 made two high-profile executive appointments to anchor that growth phase — Jason Carter joined as Chief Operating Officer, bringing experience as president and COO of Bandon Fitness, the largest Anytime Fitness franchise group in the world, and Jamie Eslinger joined as Chief Marketing Officer with prior leadership at JEM Wellness Brands overseeing marketing for Crunch Fitness, Massage Envy, and European Wax Center. These two hires signal that Shoot 360 is deliberately importing playbooks from the most successful scale-up stories in the fitness franchise sector. CEO Terry Michaelson, who joined in 2020, has presided over the brand's expansion from its early-stage franchise rollout to its current multi-continent footprint. The company's competitive moat is built on three pillars: proprietary technology hardware and software that requires significant capital to replicate, first-mover advantage in most markets where the basketball training tech category does not yet exist, and an experiential model that creates strong community attachment and repeat visitation among youth athletes who are motivated by gamified progress tracking. International locations across Europe and Asia further validate the concept's cross-cultural appeal and open a development pipeline well beyond the U.S. market. The ideal Shoot 360 Nation franchise candidate is a well-capitalized investor with a genuine affinity for sports, community programming, or youth development, though prior basketball experience is not required. Given the minimum investment range beginning at approximately $653,000 to $659,000 and a meaningful working capital reserve requirement, prospective franchisees need to enter conversations with significant liquid capital, with one source citing a minimum cash requirement of $637,000. The brand's near-term geographic focus on Florida, Illinois, Texas, and the Northeast points to high-population suburban markets with strong youth sports participation and household incomes sufficient to support recurring membership fees. The Pacific Northwest and Southeast have already demonstrated market validation for the concept, providing data reference points for new territory underwriting. Multi-unit development interest is welcomed by the franchisor, and the scale targets of 300 openings in three years suggest Shoot 360 will increasingly prioritize area developers capable of opening multiple locations in defined markets rather than single-unit operators. The timeline from signing a franchise agreement to opening typically spans the duration of site selection, lease negotiation, buildout, and technology installation, with Shoot 360's corporate team providing guidance at each stage. Franchise agreement terms, renewal structure, and transfer rights should be reviewed carefully with legal counsel, as these provisions vary and have long-term implications for resale value and exit optionality. The investment thesis for a Shoot 360 Nation franchise rests on a convergence of market timing, category creation, and technology differentiation that is genuinely difficult to replicate. The brand is attempting to do in basketball training what boutique fitness operators did to the traditional gym sector during the 2010s: replace undifferentiated, low-engagement spaces with high-tech, community-driven experiences that justify premium pricing and generate strong member retention. With over 60 operational locations, aggressive international development, and a leadership team that includes executives from the largest fitness franchise systems in the world, Shoot 360 Nation has moved beyond the proof-of-concept stage into early-scale execution — though investors should recognize that a 60-unit system still carries more execution risk than a 600-unit system with decades of FDD disclosure history. The absence of Item 19 financial performance disclosure in the current FDD underscores the importance of conducting thorough independent research before committing capital in the $659,000 to $2,143,000 investment range. PeerSense provides exclusive due diligence data including SBA lending history, FPI score, location maps with Google ratings, FDD financial data, and side-by-side comparison tools that allow investors to benchmark Shoot 360 Nation against comparable franchise concepts across the sports, fitness, and youth enrichment categories. The combination of a rapidly expanding unit count, a technology-driven differentiation strategy, high-profile executive appointments in mid-2025, and a massive addressable market in youth basketball creates a franchise opportunity that warrants serious, disciplined due diligence. Explore the complete Shoot 360 Nation franchise profile on PeerSense to access the full suite of independent franchise intelligence data.
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