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NAICS 541910Professional & Technical ServicesLending Growing

How Much Can Marketing Research and Public Opinion Polling Businesses Get in SBA Loans?

756 SBA loans totaling $220.3M have been approved for marketing research and public opinion polling businesses (NAICS 541910). The average approved SBA loan is $291K, which is 14% below avg the $340K national average. 187 active lenders fund this industry with a 17.7% default rate on the matured 2018-2021 loan cohort.

Above average default risk17.7% vs 15.4% all-industry avg

At 17.7%, Marketing Research and Public Opinion Polling sits above the 15.4% all-industry SBA default rate (charged-off as a share of resolved loans) — above average default risk relative to other SBA industries. Lenders price this risk into rate and structure, which is why matching the file to the right lender matters.

Quick Answer

NAICS 541910 (Marketing Research and Public Opinion Polling) received 756 SBA loans worth $220.3M across 5+ states. Average loan $291K, average term 101 months, 17.7% default rate (resolved-loan basis).187 active SBA-approved lenders fund this industry. Most marketing research and public opinion polling loans use the SBA 7(a) program. There are approximately 4,522 U.S. establishments in this industry (Census 2022).

756
Total SBA Loans
$220.3M
Total Volume
$291K
Avg Loan Size
14% below avg
187
Active Lenders
101 mo
Avg Term
22% below avg
10,144
Jobs Supported

Is SBA Lending Growing for Marketing Research and Public Opinion Polling?+14% growth

34
39
24
15
21
24
13
29
32
33
16
17
18
19
20
21
22
23
24
25
$10.6M
$21.9M
$7.7M
$5.6M
$7.9M
$14.8M
$8.6M
$11.6M
$11.0M
$17.7M

Which SBA Program Do Marketing Research and Public Opinion Polling Businesses Use Most?

SBA 7(a)691 (91%)
SBA 50465 (9%)

What Is the Best SBA Loan for Marketing Research and Public Opinion Polling?

SBA 7(a)

The most widely used SBA program for marketing research and public opinion polling businesses — flexible terms, multiple use cases

Industry avg loan: $291K
Typical term: 101 months
Historical avg rate: 7.50%
187+ lenders active in this industry
Default rate (2018–21 matured cohort): 17.7%

Where Are Marketing Research and Public Opinion Polling SBA Loans Most Common?

#1
CA
104 loans
$35.9M
#2
OH
53 loans
$11.3M
#3
NY
51 loans
$17.4M
#4
FL
47 loans
$10.9M
#5
PA
42 loans
$15.4M

Top SBA Lenders for Marketing Research and Public Opinion Polling

These banks have funded the most SBA loans for marketing research and public opinion polling businesses (NAICS 541910). PeerSense routes deals to lenders with proven appetite in your industry.

#LenderLoansVolume
1Citizens Bank, National Association(RI)90$8.6M
2JPMorgan Chase Bank, National Association(OH)53$9.9M
3Wells Fargo Bank National Association(SD)47$7.6M
4Bank of America, National Association(NC)44$3.3M
5U.S. Bank, National Association(OH)37$8.1M

Marketing Research and Public Opinion Polling Industry Context

U.S. Establishments
4,522
U.S. Census Bureau · 2022
U.S. Employment
22,385,000
BLS · 2026
SBA Penetration
16.72%
SBA loans per establishment

Ready to Fund Your Marketing Research and Public Opinion Polling Business?

PeerSense places SBA loans for marketing research and public opinion polling businesses nationwide. We match you with the right capital source — no retainers, referral fee at closing.

$0

Retainers

10%

Down with SBA 7(a)

25yr

Terms Available

Financing a Marketing Research and Public Opinion Polling business? Get matched to an SBA lender.

Tell us your loan amount and use of funds. We route you to the lender most likely to fund a deal in your industry.

SBA 7(a) / 504 — Response within 4 business hours. No obligation.

No retainers · Referral fee at closing · Or call (317) 452-6990

How Does SBA Lending Work for Marketing Research and Public Opinion Polling Businesses?

Across all SBA loan programs, 756 loans have been approved for businesses classified under NAICS 541910 (Marketing Research and Public Opinion Polling), representing $220.3M in total capital deployed. The average approved loan of $291K is 14% below avg the national SBA average of $340K, with typical repayment terms of 101 months.

SBA lending for marketing research and public opinion polling is accelerating — loan volume has grown approximately 14% over recent fiscal years. This upward trajectory suggests expanding access to capital and growing lender confidence in this sector. Peak activity occurred in FY2017.

The industry sees a balanced mix of SBA programs, with 9% of loans using the 504 program for fixed asset acquisition and the majority using 7(a) for its flexibility across working capital, equipment, and business acquisition uses. SBA 7(a) loans offer up to $5M with terms up to 25 years for real estate.

PeerSense specializes in matching marketing research and public opinion polling business owners with the capital sources most likely to approve their specific deal structure. As an advisory firm (not a lender), we structure your deal across our network of 500+ SBA-approved lenders to find the best terms — our referral fee is established upfront and paid at closing. No retainers.

Frequently Asked Questions — Marketing Research and Public Opinion Polling SBA Loans

What is the average SBA loan size for marketing research and public opinion polling businesses?
Based on 756 approved SBA loans, the average loan size for marketing research and public opinion polling (NAICS 541910) is $291K. This compares to the national SBA average of $340K across all industries.
Which SBA loan program is best for a marketing research and public opinion polling business?
SBA 7(a) is the most commonly used SBA program for marketing research and public opinion polling businesses. The most widely used SBA program for marketing research and public opinion polling businesses — flexible terms, multiple use cases. PeerSense can analyze your specific deal to determine the optimal program.
How many lenders fund SBA loans for marketing research and public opinion polling?
187 different SBA-approved lenders have funded loans in this industry. Not all lenders are equally active in every industry — PeerSense matches your deal with lenders who have experience and appetite in the marketing research and public opinion polling sector.
What states have the most SBA lending for marketing research and public opinion polling?
CA leads with 104 SBA loans and $35.9M in total volume for marketing research and public opinion polling businesses. OH, NY, FL also show strong lending activity in this sector.
How does PeerSense help marketing research and public opinion polling businesses get SBA loans?
PeerSense is a capital advisory firm — not a lender. We analyze your deal (loan amount, down payment, business financials) and match you with SBA-approved lenders experienced in the marketing research and public opinion polling industry. Our referral fee is established upfront in our agreement and paid at closing. No retainers.

Data aggregated from SBA loan records (1992–2025). Marketing Research and Public Opinion Polling defined by NAICS code 541910. Not financial advice. PeerSense is a capital advisory firm, not a lender. Consult a lending professional before making financial decisions.