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NAICS 423910Wholesale TradeLending Growing

How Much Can Sporting and Recreational Goods and Supplies Merchant Wholesalers Businesses Get in SBA Loans?

2,572 SBA loans totaling $970.6M have been approved for sporting and recreational goods and supplies merchant wholesalers businesses (NAICS 423910). The average approved SBA loan is $377K, which is 11% above avg the $340K national average. 526 active lenders fund this industry with a 17.1% default rate on the matured 2018-2021 loan cohort.

Above average default risk17.1% vs 15.4% all-industry avg

At 17.1%, Sporting and Recreational Goods and Supplies Merchant Wholesalers sits above the 15.4% all-industry SBA default rate (charged-off as a share of resolved loans) — above average default risk relative to other SBA industries. Lenders price this risk into rate and structure, which is why matching the file to the right lender matters.

Quick Answer

NAICS 423910 (Sporting and Recreational Goods and Supplies Merchant Wholesalers) received 2,572 SBA loans worth $970.6M across 5+ states. Average loan $377K, average term 116 months, 17.1% default rate (resolved-loan basis).526 active SBA-approved lenders fund this industry. Most sporting and recreational goods and supplies merchant wholesalers loans use the SBA 7(a) program. There are approximately 5,404 U.S. establishments in this industry (Census 2022).

2,572
Total SBA Loans
$970.6M
Total Volume
$377K
Avg Loan Size
11% above avg
526
Active Lenders
116 mo
Avg Term
11% below avg
17,050
Jobs Supported

Is SBA Lending Growing for Sporting and Recreational Goods and Supplies Merchant Wholesalers?+39% growth

114
100
74
65
79
116
96
85
102
118
16
17
18
19
20
21
22
23
24
25
$54.7M
$49.0M
$46.3M
$25.5M
$42.8M
$101.4M
$66.7M
$50.2M
$53.5M
$58.4M

Which SBA Program Do Sporting and Recreational Goods and Supplies Merchant Wholesalers Businesses Use Most?

SBA 7(a)2,316 (90%)
SBA 504257 (10%)

What Is the Best SBA Loan for Sporting and Recreational Goods and Supplies Merchant Wholesalers?

SBA 7(a)

The most widely used SBA program for sporting and recreational goods and supplies merchant wholesalers businesses — flexible terms, multiple use cases

Industry avg loan: $377K
Typical term: 116 months
Historical avg rate: 7.19%
526+ lenders active in this industry
Default rate (2018–21 matured cohort): 17.1%

Where Are Sporting and Recreational Goods and Supplies Merchant Wholesalers SBA Loans Most Common?

#1
CA
428 loans
$232.5M
#2
FL
184 loans
$48.6M
#3
TX
159 loans
$61.8M
#4
MN
144 loans
$60.8M
#5
NY
114 loans
$18.7M

Top SBA Lenders for Sporting and Recreational Goods and Supplies Merchant Wholesalers

These banks have funded the most SBA loans for sporting and recreational goods and supplies merchant wholesalers businesses (NAICS 423910). PeerSense routes deals to lenders with proven appetite in your industry.

#LenderLoansVolume
1Wells Fargo Bank National Association(SD)175$60.2M
2Bank of America, National Association(NC)149$13.7M
3JPMorgan Chase Bank, National Association(OH)138$20.5M
4U.S. Bank, National Association(OH)113$20.0M
5The Huntington National Bank(OH)74$15.6M

Sporting and Recreational Goods and Supplies Merchant Wholesalers Industry Context

U.S. Establishments
5,404
U.S. Census Bureau · 2022
SBA Penetration
47.59%
SBA loans per establishment

Ready to Fund Your Sporting and Recreational Goods and Supplies Merchant Wholesalers Business?

PeerSense places SBA loans for sporting and recreational goods and supplies merchant wholesalers businesses nationwide. We match you with the right capital source — no retainers, referral fee at closing.

$0

Retainers

10%

Down with SBA 7(a)

25yr

Terms Available

Financing a Sporting and Recreational Goods and Supplies Merchant Wholesalers business? Get matched to an SBA lender.

Tell us your loan amount and use of funds. We route you to the lender most likely to fund a deal in your industry.

SBA 7(a) / 504 — Response within 4 business hours. No obligation.

No retainers · Referral fee at closing · Or call (317) 452-6990

How Does SBA Lending Work for Sporting and Recreational Goods and Supplies Merchant Wholesalers Businesses?

Across all SBA loan programs, 2,572 loans have been approved for businesses classified under NAICS 423910 (Sporting and Recreational Goods and Supplies Merchant Wholesalers), representing $970.6M in total capital deployed. The average approved loan of $377K is 11% above avg the national SBA average of $340K, with typical repayment terms of 116 months.

SBA lending for sporting and recreational goods and supplies merchant wholesalers is accelerating — loan volume has grown approximately 39% over recent fiscal years. This upward trajectory suggests expanding access to capital and growing lender confidence in this sector. Peak activity occurred in FY2025.

The industry sees a balanced mix of SBA programs, with 10% of loans using the 504 program for fixed asset acquisition and the majority using 7(a) for its flexibility across working capital, equipment, and business acquisition uses. SBA 7(a) loans offer up to $5M with terms up to 25 years for real estate.

PeerSense specializes in matching sporting and recreational goods and supplies merchant wholesalers business owners with the capital sources most likely to approve their specific deal structure. As an advisory firm (not a lender), we structure your deal across our network of 500+ SBA-approved lenders to find the best terms — our referral fee is established upfront and paid at closing. No retainers.

Frequently Asked Questions — Sporting and Recreational Goods and Supplies Merchant Wholesalers SBA Loans

What is the average SBA loan size for sporting and recreational goods and supplies merchant wholesalers businesses?
Based on 2,572 approved SBA loans, the average loan size for sporting and recreational goods and supplies merchant wholesalers (NAICS 423910) is $377K. This compares to the national SBA average of $340K across all industries.
Which SBA loan program is best for a sporting and recreational goods and supplies merchant wholesalers business?
SBA 7(a) is the most commonly used SBA program for sporting and recreational goods and supplies merchant wholesalers businesses. The most widely used SBA program for sporting and recreational goods and supplies merchant wholesalers businesses — flexible terms, multiple use cases. PeerSense can analyze your specific deal to determine the optimal program.
How many lenders fund SBA loans for sporting and recreational goods and supplies merchant wholesalers?
526 different SBA-approved lenders have funded loans in this industry. Not all lenders are equally active in every industry — PeerSense matches your deal with lenders who have experience and appetite in the sporting and recreational goods and supplies merchant wholesalers sector.
What states have the most SBA lending for sporting and recreational goods and supplies merchant wholesalers?
CA leads with 428 SBA loans and $232.5M in total volume for sporting and recreational goods and supplies merchant wholesalers businesses. FL, TX, MN also show strong lending activity in this sector.
How does PeerSense help sporting and recreational goods and supplies merchant wholesalers businesses get SBA loans?
PeerSense is a capital advisory firm — not a lender. We analyze your deal (loan amount, down payment, business financials) and match you with SBA-approved lenders experienced in the sporting and recreational goods and supplies merchant wholesalers industry. Our referral fee is established upfront in our agreement and paid at closing. No retainers.

Data aggregated from SBA loan records (1992–2025). Sporting and Recreational Goods and Supplies Merchant Wholesalers defined by NAICS code 423910. Not financial advice. PeerSense is a capital advisory firm, not a lender. Consult a lending professional before making financial decisions.