Hampton by Hilton vs La Quinta by Wyndham
Hampton by Hilton vs La Quinta by Wyndham: Hampton by Hilton costs $6.9M to $22.2M to open; La Quinta by Wyndham costs $3.9M to $6.2M. Hampton by Hilton has 479 units, La Quinta by Wyndham has 422. SBA loan history: Hampton by Hilton = 582 loans (3.8% default); La Quinta by Wyndham = 539 loans (5.0% default). The franchise with more SBA funded units, a lower SBA default rate, and a lower royalty load is the safer financing bet; see the comparison below.
Hampton by Hilton vs La Quinta by Wyndham: Capital, Scale & Lending Analysis
Analysis based on FDD filings and SBA 7(a) loan level data. Each pairing reflects a unique combination of capital intensity, system scale, and financing path.
Capital Intensity
La Quinta by Wyndham requires the lower minimum capital commitment ($3.9M vs $6.9M for Hampton by Hilton), a 78% spread. Initial franchise fees come in at $75K for Hampton by Hilton versus $55K for La Quinta by Wyndham, La Quinta by Wyndham has the lower entry fee. Ongoing royalty load is 6% for Hampton by Hilton and 6% for La Quinta by Wyndham, equal royalty drag.
System Scale & Tenure
On scale, Hampton by Hilton operates 479 units to La Quinta by Wyndham's 422. La Quinta by Wyndham has been operating 58 years (founded 1968) versus 42 for Hampton by Hilton (founded 1984), a 16-year tenure gap that affects unit-economics maturity and FDD revision history.
SBA Lending Profile
Hampton by Hilton has the deeper SBA lending track record, with 582 7(a) approvals compared with 539 for La Quinta by Wyndham. Hampton by Hilton's peak SBA year was 2012 (37 loans); La Quinta by Wyndham's peak was 2021 (62 loans). La Quinta by Wyndham's more recent peak generally indicates fresher lender appetite. Both systems have the most SBA funded units in TX. Borrowers in that state will find the deepest lender familiarity with either brand. Average SBA loan size on funded Hampton by Hilton deals is $1.8M vs $2.9M for La Quinta by Wyndham, useful as a sizing anchor when modeling your own unit.
Risk Signal
SBA default rates are 3.8% for Hampton by Hilton and 5.0% for La Quinta by Wyndham, Hampton by Hilton has the cleaner SBA loss record by 1.2 points. PeerSense FPI scores come in at 59 (Moderate) for Hampton by Hilton and 58 (Moderate) for La Quinta by Wyndham, giving Hampton by Hilton the stronger composite signal across SBA performance, lender appetite, and operational consistency.
Health & Performance
FPI Score | 59/100 | 58/100 |
Health Tier | Moderate | Moderate |
Confidence | N/A | N/A |
Lending Trend | Declining | Declining |
SBA Lending
SBA Loans | 582 | 539 |
SBA Volume | – | – |
Default Rate | 3.8% | 5.0% |
Peer Tier | major | major |
Investment & Costs
Total Investment | $6.9M to $22.2M | $3.9M to $6.2M |
Franchise Fee | $75K | $55K |
Royalty Rate | 6% | 6% |
Ad Fund | 4% | N/A |
Liquid Capital | N/A | N/A |
Net Worth Required | N/A | N/A |
Financial Performance (Item 19)
Item 19 Status | Not Disclosed | Not Disclosed |
System Size & Operations
Total Units | 479 | 422 |
Franchised Units | 479 | 422 |
Company Owned | – | – |
Term Length | 22 yrs | N/A |
Brand Information
Year Founded | 1984 | 1968 |
Franchising Since | 1960 | N/A |
Years Franchising | 66 yrs | N/A |
Headquarters | HOUSTON, TX | N/A |
Category | Hotels | Hotels |
Website | ||
FDD Year | 2023 | 2023 |
Which Is Better, Hampton by Hilton or La Quinta by Wyndham?
Lower upfront capital required
La Quinta by Wyndham
Hampton by Hilton: $6.9M starting · La Quinta by Wyndham: $3.9M starting
More SBA lender confidence
Hampton by Hilton
Hampton by Hilton: 582 SBA loans · La Quinta by Wyndham: 539 SBA loans
Lower SBA default rate
Hampton by Hilton
Hampton by Hilton: 3.8% · La Quinta by Wyndham: 5.0%
Larger system & brand presence
Hampton by Hilton
Hampton by Hilton: 479 units · La Quinta by Wyndham: 422 units
Lower ongoing royalty load
Tie
Hampton by Hilton: 6% · La Quinta by Wyndham: 6%
More lender financing options
Hampton by Hilton
Hampton by Hilton: 215 unique lenders · La Quinta by Wyndham: 185 unique lenders
Decision matrix uses publicly disclosed FDD and SBA loan data. Not a recommendation. Your best franchise depends on capital, market, operating capacity, and risk tolerance.
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Hampton by Hilton vs La Quinta by Wyndham: Franchise Funding Comparison
Comparing Hampton by Hilton and La Quinta by Wyndham is about more than brand preference. It's about which franchise fits your financial profile and funding strategy. Investment ranges from $3.9M to $22.2M.
Hampton by Hilton has 582 SBA loans on record and La Quinta by Wyndham has 539. Those totals are cumulative history rather than a measure of current appetite. Recent lending activity is trending down for at least one of these brands, so current lender appetite has to be checked deal by deal rather than assumed from the totals.
SBA 7(a) loans are the most common franchise funding vehicle, offering up to $5M with as little as 10% down. PeerSense connects franchise buyers with the specific lenders who have approved loans for these brands, not generic referrals, but lenders with actual franchise lending track records.
Data sourced from SBA loan records, Franchise Disclosure Documents, and public filings. Updated regularly. Not financial advice, consult with a lending professional before making investment decisions.
Hampton by Hilton vs La Quinta by Wyndham, Frequently Asked Questions
Which is a better franchise investment, Hampton by Hilton or La Quinta by Wyndham?
How much does a Hampton by Hilton franchise cost compared to La Quinta by Wyndham?
Can I finance Hampton by Hilton or La Quinta by Wyndham with an SBA loan?
Which has a lower SBA default rate, Hampton by Hilton or La Quinta by Wyndham?
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Page Review
Reviewed by Edward L. Freeman, Founder and Managing Director, PeerSense
- PeerSense is a capital advisory firm that places commercial financing with direct capital sources; the capital source sets final terms.
- Edward L. Freeman founded PeerSense in January 2020.
- He is a Registered Franchise Consultant with Business Alliance, Inc., a credential issued in March 2022, and worked as a franchise consultant there from March 2022 to May 2023.
- His recorded experience includes a $22 million SBA construction loan, with about $16 million funded on the deal.
- In the 12 months through September 30, 2026, PeerSense tracked 912 publicly announced financings with a disclosed size of $361.32 billion. PeerSense Capital Data Report · Methodology page
Last reviewed LinkedIn profileAbout Edward Freeman