Diesel Barbershop vs Roosters Mens Grooming Center
Diesel Barbershop vs Roosters Mens Grooming Center: Diesel Barbershop costs $361K to $503K to open; Roosters Mens Grooming Center costs $245K to $422K. Diesel Barbershop has 31 units, Roosters Mens Grooming Center has 29. SBA loan history: Diesel Barbershop = 10 loans (0.0% default); Roosters Mens Grooming Center = 32 loans (6.3% default). The franchise with more SBA funded units, a lower SBA default rate, and a lower royalty load is the safer financing bet; see the comparison below.
Diesel Barbershop vs Roosters Mens Grooming Center: Capital, Scale & Lending Analysis
Analysis based on FDD filings and SBA 7(a) loan level data. Each pairing reflects a unique combination of capital intensity, system scale, and financing path.
Capital Intensity
Roosters Mens Grooming Center requires the lower minimum capital commitment ($245K vs $361K for Diesel Barbershop), a 47% spread. Initial franchise fees come in at $45K for Diesel Barbershop versus $40K for Roosters Mens Grooming Center, Roosters Mens Grooming Center has the lower entry fee. Ongoing royalty load is 7.5% for Diesel Barbershop and 6% for Roosters Mens Grooming Center, giving Roosters Mens Grooming Center the lighter per-unit drag on operating income.
System Scale & Tenure
On scale, Diesel Barbershop operates 31 units to Roosters Mens Grooming Center's 29. Roosters Mens Grooming Center has been operating 27 years (founded 1999) versus 15 for Diesel Barbershop (founded 2011), a 12-year tenure gap that affects unit-economics maturity and FDD revision history.
SBA Lending Profile
Roosters Mens Grooming Center has the deeper SBA lending track record, with 32 7(a) approvals compared with 10 for Diesel Barbershop. Diesel Barbershop's peak SBA year was 2020 (5 loans); Roosters Mens Grooming Center's peak was 2015 (3 loans). Diesel Barbershop's more recent peak generally indicates fresher lender appetite. Diesel Barbershop has the most SBA funded units in TX, with 4. Roosters Mens Grooming Center leads in MD, with 2. Borrowers should pick the brand whose strongest SBA state matches their own state for warmer lender introductions. Average SBA loan size on funded Diesel Barbershop deals is $270K vs $219K for Roosters Mens Grooming Center, useful as a sizing anchor when modeling your own unit.
Risk Signal
SBA default rates are 0.0% for Diesel Barbershop and 6.3% for Roosters Mens Grooming Center, Diesel Barbershop has the cleaner SBA loss record by 6.3 points. PeerSense FPI scores come in at 51 (Moderate) for Diesel Barbershop and 44 (Fair) for Roosters Mens Grooming Center, giving Diesel Barbershop the stronger composite signal across SBA performance, lender appetite, and operational consistency.
Health & Performance
FPI Score | 51/100 | 44/100 |
Health Tier | Moderate | Fair |
Confidence | N/A | N/A |
Lending Trend | Declining | Declining |
SBA Lending
SBA Loans | 10 | 32 |
SBA Volume | – | – |
Default Rate | 0.0% | 6.3% |
Peer Tier | growing | established |
Investment & Costs
Total Investment | $361K to $503K | $245K to $422K |
Franchise Fee | $45K | $40K |
Royalty Rate | 7.5% | 6% |
Ad Fund | 1% | N/A |
Liquid Capital | N/A | N/A |
Net Worth Required | N/A | N/A |
Financial Performance (Item 19)
Item 19 Status | Disclosed | Not Disclosed |
System Size & Operations
Total Units | 31 | 29 |
Franchised Units | 27 | 29 |
Company Owned | 4 | – |
Term Length | 10 yrs | N/A |
Brand Information
Year Founded | 2011 | 1999 |
Franchising Since | 2017 | N/A |
Years Franchising | 9 yrs | N/A |
Headquarters | KATY, TX | Minneapolis, MN |
Category | Barber Shops | Barber Shops |
Website | ||
FDD Year | 2026 | N/A |
Which Is Better, Diesel Barbershop or Roosters Mens Grooming Center?
Lower upfront capital required
Tie
Diesel Barbershop: $361K starting · Roosters Mens Grooming Center: $245K starting
More SBA lender confidence
Roosters Mens Grooming Center
Diesel Barbershop: 10 SBA loans · Roosters Mens Grooming Center: 32 SBA loans
Lower SBA default rate
Diesel Barbershop
Diesel Barbershop: 0.0% · Roosters Mens Grooming Center: 6.3%
Larger system & brand presence
Tie
Diesel Barbershop: 31 units · Roosters Mens Grooming Center: 29 units
Lower ongoing royalty load
Roosters Mens Grooming Center
Diesel Barbershop: 7.5% · Roosters Mens Grooming Center: 6%
More lender financing options
Roosters Mens Grooming Center
Diesel Barbershop: 8 unique lenders · Roosters Mens Grooming Center: 25 unique lenders
Decision matrix uses publicly disclosed FDD and SBA loan data. Not a recommendation. Your best franchise depends on capital, market, operating capacity, and risk tolerance.
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About These Franchises
Diesel Barbershop vs Roosters Mens Grooming Center: Franchise Funding Comparison
Comparing Diesel Barbershop and Roosters Mens Grooming Center is about more than brand preference. It's about which franchise fits your financial profile and funding strategy. Investment ranges from $245K to $503K.
Diesel Barbershop has 10 SBA loans on record and Roosters Mens Grooming Center has 32. Those totals are cumulative history rather than a measure of current appetite. Recent lending activity is trending down for at least one of these brands, so current lender appetite has to be checked deal by deal rather than assumed from the totals.
SBA 7(a) loans are the most common franchise funding vehicle, offering up to $5M with as little as 10% down. PeerSense connects franchise buyers with the specific lenders who have approved loans for these brands, not generic referrals, but lenders with actual franchise lending track records.
Data sourced from SBA loan records, Franchise Disclosure Documents, and public filings. Updated regularly. Not financial advice, consult with a lending professional before making investment decisions.
Diesel Barbershop vs Roosters Mens Grooming Center, Frequently Asked Questions
Which is a better franchise investment, Diesel Barbershop or Roosters Mens Grooming Center?
How much does a Diesel Barbershop franchise cost compared to Roosters Mens Grooming Center?
Can I finance Diesel Barbershop or Roosters Mens Grooming Center with an SBA loan?
Which has a lower SBA default rate, Diesel Barbershop or Roosters Mens Grooming Center?
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Page Review
Reviewed by Edward L. Freeman, Founder and Managing Director, PeerSense
- PeerSense is a capital advisory firm that places commercial financing with direct capital sources; the capital source sets final terms.
- Edward L. Freeman founded PeerSense in January 2020.
- He is a Registered Franchise Consultant with Business Alliance, Inc., a credential issued in March 2022, and worked as a franchise consultant there from March 2022 to May 2023.
- His recorded experience includes a $22 million SBA construction loan, with about $16 million funded on the deal.
- In the 12 months through September 30, 2026, PeerSense tracked 912 publicly announced financings with a disclosed size of $361.32 billion. PeerSense Capital Data Report · Methodology page
Last reviewed LinkedIn profileAbout Edward Freeman