Coaching Matters
Business CoachingCoaching Matters franchise presents an compelling opportunity within the expanding service sector, building upon a robust foundation that originated in 1984 in the Texas Panhandle. Initially established as Quality Lawn Care, the enterprise strategically diversified its offerings to include Christmas lighting and decorating services, a move designed to stabilize revenue during typically slower winter periods. This foundational business acumen led to its incorporation in Texas as Quality Lawn Care Corporation in 1992, subsequently evolving and officially changing its corporate identity to The Decor Group, Inc. on February 19, 2002. The specific brand identity associated with the franchise, Christmas Decor, was independently founded in 1986 by Blake Smith, who continues to serve as the CEO of this prominent entity, now known as The Decor Group. The corporate headquarters for the Coaching Matters franchise, operating under The Decor Group umbrella, is strategically located at 2301 Crown Court, Irving, TX 75038, with additional critical franchise support operations maintained at 301 SE Loop 289, Lubbock, Texas 7940. This dual-location structure underscores the comprehensive support network available to every Coaching Matters franchise owner. As of November 13, 2024, the parent company landscape underwent a significant transformation with The Decor Group's acquisition by Wonder Franchises, a dynamic subsidiary of Tucker's Farm Corporation. Prior to this landmark acquisition, Decor Group Franchising LLC served as the guiding parent company, but now, under Wonder Franchises, led by CEO Adam Lewin, the Coaching Matters franchise is positioned for unprecedented expansion and the development of comprehensive, year-round service offerings, further strengthening its market leadership. Blake Smith, as CEO of Coaching Matters (formerly Christmas Decor and The Decor Group), alongside Brandon Stephens, President of The Decor Group/Christmas Decor, steer the brand with decades of industry expertise, ensuring the Coaching Matters franchise maintains its international leadership in its specialized domains.
The industry landscape in which the Coaching Matters franchise operates is characterized by consistent demand and significant growth potential, particularly within specialized home and commercial service niches like holiday decorating and landscape lighting. The brand has demonstrated a remarkable growth trajectory over the past decade, achieving record sales figures in 2021 and reporting a substantial 20% year-over-year increase in key metrics during 2020, a momentum that was projected to escalate with even more impressive numbers in 2021. This sustained performance highlights the resilience and increasing consumer appetite for premium, professional decorating and lighting services. In 2022 alone, the Coaching Matters franchise successfully closed 14 new franchise deals, setting an ambitious target for an additional 35 new units within the same year, reflecting a confident outlook and aggressive expansion strategy. This consistent double-digit revenue growth, maintained for over a decade, positions the Coaching Matters franchise as a high-performing and reliable investment within the franchise ecosystem. The strategic focus on offering services that enhance property aesthetics and value, alongside the seasonal nature of some offerings, allows for optimized resource utilization and a diverse revenue stream. The market's appreciation for professional, hassle-free solutions for both residential and commercial clients underpins the robust demand that fuels the expansion of the Coaching Matters franchise across North America, servicing a substantial base of properties annually through its dedicated service brands.
Embarking on a Coaching Matters franchise journey requires a carefully considered financial investment, structured to accommodate varying market sizes and operational scales. The initial franchise fee for a Coaching Matters franchise ranges from $9,400 to $78,900, reflecting the diverse territory options available to prospective owners. More granularly, for a Community Market Service Territory, which is defined by a population of less than 100,000, the base franchise fee is set at $7,900, supplemented by a territory fee that can range from $1,500 to $20,000, bringing the total initial fee for this market segment to a competitive level. For a Standard Market Service Territory, encompassing populations of 100,000 or greater, the base fee is $15,900, in addition to a territory fee ranging from $1,500 to $60,000, reflecting the expanded market potential. These initial fees are typically due upon the signing of the comprehensive franchise agreement, formalizing the partnership with the Coaching Matters franchise system. The total estimated initial investment to successfully establish and launch a Coaching Matters franchise can range from $31,800 to $236,900. Further specific investment ranges have been reported, including $19,550 to $236,900, $19,550 to $62,250, $23,550 to $110,250, and $23,550 to $130,750, providing a detailed spectrum of financial requirements. For a Community Market Service Territory, the initial investment is estimated between $21,550 and $68,250, while for a Standard Market Service Territory, this range is between $29,550 and $116,250. The reported cost to enter a Coaching Matters franchise for the year 2025 is projected at $21,550 to $116,250, offering forward-looking clarity for potential investors. It is also noted that an existing franchisee, 14 years ago, initially invested approximately $35,000 before commencing operations. Beyond the initial investment, franchisees are committed to an ongoing royalty fee of 8.0% of their gross sales, contributing to the continued growth and support of the entire Coaching Matters franchise network. Additionally, a dedicated advertising royalty fee of 1% of gross sales is collected to fund system-wide marketing initiatives. While a precise liquid capital requirement for the Coaching Matters franchise is not universally specified across all sources, it is generally advised that ideal franchise owners should possess an investment capability of $50,000 or more in liquid capital to ensure a solid financial footing for their new venture.
The operating model of the Coaching Matters franchise is built upon a foundation of comprehensive training and unwavering support, designed to empower franchisees from initial launch through sustained growth. New franchisees are enrolled in an extensive initial training program, comprising 38.5 hours of intensive classroom instruction. This structured curriculum meticulously covers essential aspects of the business, including advanced decorating techniques, efficient business operations, and effective marketing strategies, all tailored to equip new owners with the expertise needed to successfully launch and scale their Coaching Matters franchise. Beyond the formal training, prospective franchisees are offered the unique opportunity to attend a "discovery day" at the company headquarters in Irving, Texas, allowing them to personally connect with the corporate team and engage with existing franchisees, providing invaluable insights and fostering a sense of community within the Coaching Matters franchise network. The support structure extends far beyond the initial training, offering robust and continuous assistance to all franchisees. This includes ongoing field support, ensuring that operational challenges are addressed promptly and effectively. Technology integration is a cornerstone of the support system, providing franchisees with access to cutting-edge tools and software to streamline their operations. A significant focus is placed on strategies for adding on complementary businesses, such as NiteTime Decor's landscape lighting services, which on average, can lead to a substantial 25% to 30% increase in seasonal sales, enhancing the scalability and profitability of the Coaching Matters franchise. Franchisees benefit from dedicated marketing support, access to an efficient product sourcing network, and sophisticated operational software, all designed to optimize their business processes. Crucially, each Coaching Matters franchise owner is assigned a dedicated franchise consultant, serving as a primary point of contact and an invaluable resource for guidance and strategic advice, ensuring personalized support throughout their entrepreneurial journey with the Coaching Matters franchise.
The financial performance of the Coaching Matters franchise system underscores its robust and profitable operational model, providing compelling data points for prospective investors. The system-wide sales for Coaching Matters, encompassing approximately 200 franchisees operating across 240 territories, reached about $75 million as of November 2024, reflecting the performance of the prior year. In the fiscal year 2023, the Coaching Matters franchise achieved an impressive $77.7 million in sales, with 200 franchisees successfully managing 240 territories across both the United States and Canada, demonstrating widespread market penetration and consistent revenue generation. Prior to this, system-wide revenue for the Coaching Matters franchise stood at $75 million in 2022, showcasing a stable and upward trend in overall sales. A key metric for individual unit performance, the average gross revenue for Coaching Matters franchisees in 2023, was a significant $399,993. This figure is corroborated by reports indicating average unit volumes of $400,000, highlighting strong individual franchise profitability within the network. For franchisees who have been in operation for a longer tenure, specifically those for 5 or more years, the average gross sales in fiscal year 2023 were even higher, reaching $418,607, indicating the benefits of established market presence and operational experience. The earning potential within the Coaching Matters franchise system is particularly impressive for top-performing units, with some reporting nearly $6 million in revenue and the highest-performing unit achieving over $5 million in revenue in 2023 alone, showcasing the immense scalability and profitability possible for dedicated operators. The median sales for a Coaching Matters franchise are reported at $204,950, providing a realistic benchmark for typical unit performance. Regarding profit margins, while specific Item 19 disclosures are not provided, it is estimated that, based on median sales and an average of a 15% profit margin, a Coaching Matters franchise could anticipate recouping its initial investment in approximately 2.5 years. This calculation serves as an illustrative estimate for investment recoupment. Furthermore, franchisees who strategically diversify their service offerings by incorporating NiteTime Decor's landscape lighting services consistently experience, on average, a substantial 25% to 30% increase in their seasonal sales, significantly boosting their overall profit potential and demonstrating the financial advantages of leveraging complementary business lines within the Coaching Matters franchise framework.
The Coaching Matters franchise has cultivated a significant presence and continues to exhibit a strong growth trajectory, solidifying its position as a dominant player in its specialized service sectors. The brand has established a robust footprint across North America, operating with nearly 300 franchisees spread throughout the United States and Canada. Specific reports from 2022 and 2023 indicated over 200 locations within the U.S. and a few dozen in Canada, while more recent data from May 2024 confirms the expansion to over 300 locations nationwide, underscoring the rapid and sustained growth of the Coaching Matters franchise network. This extensive reach enables the company to service more than 30,000 properties annually through its dedicated service brands, reflecting a deep market penetration and a vast customer base. The momentum of growth is further evidenced by the company's performance in 2022, where it successfully closed 14 franchise deals and set an ambitious target to add an additional 35 new units within the year. This consistent expansion is supported by a history of double-digit revenue growth spanning over a decade, a testament to the enduring demand for its services and the effectiveness of its franchise model. A pivotal development in the brand's growth strategy was the acquisition of The Decor Group by Wonder Franchises on November 13, 2024. This strategic move is designed to further accelerate expansion and enhance the year-round service offerings of the Coaching Matters franchise, leveraging the resources and expertise of its new parent company. The competitive advantages of the Coaching Matters franchise are multifaceted, stemming from its established brand recognition, comprehensive support structure for franchisees, and a proven operational model that consistently delivers strong financial results. The ability to successfully integrate complementary services, such as landscape lighting, further differentiates the Coaching Matters franchise in the market, providing franchisees with diversified revenue streams and extending their operational seasons, thereby enhancing profitability and long-term sustainability in a dynamic service industry.
The ideal candidate for a Coaching Matters franchise is an individual possessing a strong entrepreneurial spirit and a clear vision for building a scalable, customer-centric business. While a specific liquid capital requirement for the Coaching Matters franchise is not universally stipulated, it is strongly advised that prospective owners demonstrate an investment capability of $50,000 or more in liquid capital. This financial readiness ensures the franchisee has the necessary resources to navigate the initial startup phase and capitalize on growth opportunities. Territory allocation for the Coaching Matters franchise is meticulously defined, offering two primary structures: a Community Market Service Territory, designed for areas with a population less than 100,000, and a Standard Market Service Territory, catering to populations of 100,000 or greater. This systematic approach to territory mapping ensures that each Coaching Matters franchise operates within a viable market with adequate customer density to support its growth. Successful franchisees typically exhibit excellent communication skills, a proactive approach to business development, and a commitment to delivering exceptional customer service, which are paramount in the service industry. They are individuals who are eager to leverage a proven business model and embrace the comprehensive training and ongoing support provided by the corporate team. An understanding of local market dynamics and a drive to penetrate and expand within their designated territory are also key attributes. The Coaching Matters franchise seeks individuals who are not only financially prepared but also possess the operational acumen and dedication required to manage a thriving service business, capitalize on seasonal demand, and explore year-round diversification options to maximize their investment and contribute to the overall success of the Coaching Matters franchise network.
The Coaching Matters franchise represents a compelling investment opportunity for individuals seeking to align with a well-established brand demonstrating a robust track record of growth and profitability. With system-wide sales reaching $77.7 million in 2023 across 200 franchisees and 240 territories, coupled with an average gross revenue of $399,993 per unit, the financial performance speaks volumes about the brand's strength and market acceptance. The strategic acquisition by Wonder Franchises on November 13, 2024, further solidifies its position for future expansion and innovation, particularly through year-round service offerings that enhance franchisee stability and revenue potential. The comprehensive support structure, including 38.5 hours of initial classroom training, continuous field support, advanced technology integration, and dedicated franchise consultants, ensures that franchisees are well-equipped for success from day one. The transparent investment model, with initial franchise fees ranging from $9,400 to $78,900 and total investments from $31,800 to $236,900, provides clarity for prospective owners, complemented by an ongoing royalty rate of 8.0% and a 1% advertising fund. The strong growth trajectory, exemplified by consistent double-digit revenue growth for over a decade and plans for significant unit expansion, positions the Coaching Matters franchise as an attractive option in the service industry. For investors with an ideal liquid capital capability of $50,000+, this franchise offers a proven model for achieving substantial returns and building a lasting legacy within a growing market. Explore the complete Coaching Matters franchise profile on PeerSense to access the full suite of independent franchise intelligence data.
Investment
$79,550 – $450,027
