Prudential Realtors (The) vs Realty Executives
Prudential Realtors (The) vs Realty Executives: Prudential Realtors (The) costs $29K to $954K to open; Realty Executives costs $100K to $343K. Prudential Realtors (The) has 23 units, Realty Executives has 25. SBA loan history: Prudential Realtors (The) = 26 loans (11.5% default); Realty Executives = 26 loans (7.7% default). The franchise with more SBA funded units, a lower SBA default rate, and a lower royalty load is the safer financing bet; see the comparison below.
Prudential Realtors (The) vs Realty Executives: Capital, Scale & Lending Analysis
Analysis based on FDD filings and SBA 7(a) loan level data. Each pairing reflects a unique combination of capital intensity, system scale, and financing path.
Capital Intensity
Prudential Realtors (The) requires the lower minimum capital commitment ($29K vs $100K for Realty Executives), a 72% spread.
System Scale & Tenure
On scale, Realty Executives operates 25 units to Prudential Realtors (The)'s 23.
SBA Lending Profile
Realty Executives has the deeper SBA lending track record, with 26 7(a) approvals compared with 26 for Prudential Realtors (The). Prudential Realtors (The)'s peak SBA year was 2008 (4 loans); Realty Executives's peak was 2018 (3 loans). Realty Executives's more recent peak generally indicates fresher lender appetite. Prudential Realtors (The) has the most SBA funded units in CA, with 8. Realty Executives leads in WI, with 5. Borrowers should pick the brand whose strongest SBA state matches their own state for warmer lender introductions. Average SBA loan size on funded Prudential Realtors (The) deals is $499K vs $264K for Realty Executives, useful as a sizing anchor when modeling your own unit.
Risk Signal
SBA default rates are 11.5% for Prudential Realtors (The) and 7.7% for Realty Executives, Realty Executives has the cleaner SBA loss record by 3.8 points. PeerSense FPI scores come in at 30 (Fair) for Prudential Realtors (The) and 47 (Fair) for Realty Executives, giving Realty Executives the stronger composite signal across SBA performance, lender appetite, and operational consistency.
Health & Performance
FPI Score | 30/100 | 47/100 |
Health Tier | Limited | Fair |
Confidence | N/A | N/A |
Lending Trend | Declining | Declining |
SBA Lending
SBA Loans | 26 | 26 |
SBA Volume | – | – |
Default Rate | 11.5% | 7.7% |
Peer Tier | established | established |
Investment & Costs
Total Investment | $29K to $954K | $100K to $343K |
Franchise Fee | N/A | $30K |
Royalty Rate | N/A | 7% |
Ad Fund | N/A | 4% |
Liquid Capital | N/A | N/A |
Net Worth Required | N/A | N/A |
Financial Performance (Item 19)
Item 19 Status | Not Disclosed | Disclosed |
System Size & Operations
Total Units | 23 | 25 |
Franchised Units | 23 | 25 |
Company Owned | – | – |
Term Length | N/A | 5 yrs |
Brand Information
Year Founded | N/A | 1965 |
Franchising Since | N/A | 1980 |
Years Franchising | N/A | 46 yrs |
Headquarters | ANAHEIM HILLS, CA | Brookfield, WI |
Category | Offices of Real Estate Agents | Offices of Real Estate Agents |
Website | ||
FDD Year | N/A | 2026 |
Which Is Better, Prudential Realtors (The) or Realty Executives?
Lower upfront capital required
Tie
Prudential Realtors (The): $29K starting · Realty Executives: $100K starting
More SBA lender confidence
Tie
Prudential Realtors (The): 26 SBA loans · Realty Executives: 26 SBA loans
Lower SBA default rate
Realty Executives
Prudential Realtors (The): 11.5% · Realty Executives: 7.7%
Larger system & brand presence
Tie
Prudential Realtors (The): 23 units · Realty Executives: 25 units
More lender financing options
Realty Executives
Prudential Realtors (The): 19 unique lenders · Realty Executives: 24 unique lenders
Decision matrix uses publicly disclosed FDD and SBA loan data. Not a recommendation. Your best franchise depends on capital, market, operating capacity, and risk tolerance.
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About These Franchises
Prudential Realtors (The) vs Realty Executives: Franchise Funding Comparison
Comparing Prudential Realtors (The) and Realty Executives is about more than brand preference. It's about which franchise fits your financial profile and funding strategy. Investment ranges from $29K to $954K.
Prudential Realtors (The) has 26 SBA loans on record and Realty Executives has 26. Those totals are cumulative history rather than a measure of current appetite. Recent lending activity is trending down for at least one of these brands, so current lender appetite has to be checked deal by deal rather than assumed from the totals.
SBA 7(a) loans are the most common franchise funding vehicle, offering up to $5M with as little as 10% down. PeerSense connects franchise buyers with the specific lenders who have approved loans for these brands, not generic referrals, but lenders with actual franchise lending track records.
Data sourced from SBA loan records, Franchise Disclosure Documents, and public filings. Updated regularly. Not financial advice, consult with a lending professional before making investment decisions.
Prudential Realtors (The) vs Realty Executives, Frequently Asked Questions
Which is a better franchise investment, Prudential Realtors (The) or Realty Executives?
How much does a Prudential Realtors (The) franchise cost compared to Realty Executives?
Can I finance Prudential Realtors (The) or Realty Executives with an SBA loan?
Which has a lower SBA default rate, Prudential Realtors (The) or Realty Executives?
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Page Review
Reviewed by Edward L. Freeman, Founder and Managing Director, PeerSense
- PeerSense is a capital advisory firm that places commercial financing with direct capital sources; the capital source sets final terms.
- Edward L. Freeman founded PeerSense in January 2020.
- He is a Registered Franchise Consultant with Business Alliance, Inc., a credential issued in March 2022, and worked as a franchise consultant there from March 2022 to May 2023.
- His recorded experience includes a $22 million SBA construction loan, with about $16 million funded on the deal.
- In the 12 months through September 30, 2026, PeerSense tracked 912 publicly announced financings with a disclosed size of $361.32 billion. PeerSense Capital Data Report · Methodology page
Last reviewed LinkedIn profileAbout Edward Freeman