Merry Maids vs Window Genie
Merry Maids vs Window Genie: Merry Maids costs $30K to $512K to open; Window Genie costs $50K to $150K. Merry Maids has 107 units, Window Genie has 86. SBA loan history: Merry Maids = 124 loans (3.2% default); Window Genie = 122 loans (28.7% default). The franchise with more SBA funded units, a lower SBA default rate, and a lower royalty load is the safer financing bet; see the comparison below.
Merry Maids vs Window Genie: Capital, Scale & Lending Analysis
Analysis based on FDD filings and SBA 7(a) loan level data. Each pairing reflects a unique combination of capital intensity, system scale, and financing path.
Capital Intensity
Merry Maids requires the lower minimum capital commitment ($30K vs $50K for Window Genie), a 40% spread. Initial franchise fees come in at $29K for Merry Maids versus $75K for Window Genie, Merry Maids has the lower entry fee. Ongoing royalty load is 7% for Merry Maids and 7% for Window Genie, equal royalty drag.
System Scale & Tenure
On scale, Merry Maids operates 107 units to Window Genie's 86. Merry Maids has been operating 47 years (founded 1979) versus 32 for Window Genie (founded 1994), a 15-year tenure gap that affects unit-economics maturity and FDD revision history.
SBA Lending Profile
Merry Maids has the deeper SBA lending track record, with 124 7(a) approvals compared with 122 for Window Genie. Merry Maids's peak SBA year was 2023 (17 loans); Window Genie's peak was 2019 (17 loans). Merry Maids's more recent peak generally indicates fresher lender appetite. Merry Maids has the most SBA funded units in CA, with 14. Window Genie leads in TX, with 14. Borrowers should pick the brand whose strongest SBA state matches their own state for warmer lender introductions. Average SBA loan size on funded Merry Maids deals is $273K vs $154K for Window Genie, useful as a sizing anchor when modeling your own unit.
Risk Signal
SBA default rates are 3.2% for Merry Maids and 28.7% for Window Genie, Merry Maids has the cleaner SBA loss record by 25.5 points. PeerSense FPI scores come in at 78 (Strong) for Merry Maids and 51 (Moderate) for Window Genie, giving Merry Maids the stronger composite signal across SBA performance, lender appetite, and operational consistency.
Health & Performance
FPI Score | 78/100 | 51/100 |
Health Tier | Strong | Moderate |
Confidence | N/A | N/A |
Lending Trend | Stable | Declining |
SBA Lending
SBA Loans | 124 | 122 |
SBA Volume | – | – |
Default Rate | 3.2% | 28.7% |
Peer Tier | major | major |
Investment & Costs
Total Investment | $30K to $512K | $50K to $150K |
Franchise Fee | $29K | $75K |
Royalty Rate | 7% | 7% |
Ad Fund | 2% | 2% |
Liquid Capital | $50K | N/A |
Net Worth Required | $100K | N/A |
Financial Performance (Item 19)
Item 19 Status | Disclosed | Disclosed |
System Size & Operations
Total Units | 107 | 86 |
Franchised Units | 107 | 86 |
Company Owned | – | – |
Term Length | 10 yrs | 10 yrs |
Brand Information
Year Founded | 1979 | 1994 |
Franchising Since | N/A | 1996 |
Years Franchising | N/A | 30 yrs |
Headquarters | Memphis, TN | AUSTIN, TX |
Category | Janitorial Services | Janitorial Services |
Website | ||
FDD Year | 2026 | 2026 |
Which Is Better, Merry Maids or Window Genie?
Lower upfront capital required
Merry Maids
Merry Maids: $30K starting · Window Genie: $50K starting
More SBA lender confidence
Merry Maids
Merry Maids: 124 SBA loans · Window Genie: 122 SBA loans
Lower SBA default rate
Merry Maids
Merry Maids: 3.2% · Window Genie: 28.7%
Larger system & brand presence
Merry Maids
Merry Maids: 107 units · Window Genie: 86 units
Lower ongoing royalty load
Tie
Merry Maids: 7% · Window Genie: 7%
More lender financing options
Merry Maids
Merry Maids: 61 unique lenders · Window Genie: 26 unique lenders
Decision matrix uses publicly disclosed FDD and SBA loan data. Not a recommendation. Your best franchise depends on capital, market, operating capacity, and risk tolerance.
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About These Franchises
Merry Maids vs Window Genie: Franchise Funding Comparison
Comparing Merry Maids and Window Genie is about more than brand preference. It's about which franchise fits your financial profile and funding strategy. Investment ranges from $30K to $512K.
Merry Maids has 124 SBA loans on record and Window Genie has 122. Those totals are cumulative history rather than a measure of current appetite. Recent lending activity is trending down for at least one of these brands, so current lender appetite has to be checked deal by deal rather than assumed from the totals.
SBA 7(a) loans are the most common franchise funding vehicle, offering up to $5M with as little as 10% down. PeerSense connects franchise buyers with the specific lenders who have approved loans for these brands, not generic referrals, but lenders with actual franchise lending track records.
Data sourced from SBA loan records, Franchise Disclosure Documents, and public filings. Updated regularly. Not financial advice, consult with a lending professional before making investment decisions.
Merry Maids vs Window Genie, Frequently Asked Questions
Which is a better franchise investment, Merry Maids or Window Genie?
How much does a Merry Maids franchise cost compared to Window Genie?
Can I finance Merry Maids or Window Genie with an SBA loan?
Which has a lower SBA default rate, Merry Maids or Window Genie?
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Page Review
Reviewed by Edward L. Freeman, Founder and Managing Director, PeerSense
- PeerSense is a capital advisory firm that places commercial financing with direct capital sources; it does not lend, fund, or approve loans, and the capital source sets final terms.
- Edward L. Freeman founded PeerSense in January 2020.
- He is a Registered Franchise Consultant with Business Alliance, Inc., a credential issued in March 2022, and worked as a franchise consultant there from March 2022 to May 2023.
- His recorded experience includes a $22 million SBA construction loan, with about $16 million funded on the deal.
- In the 12 months through September 30, 2026, PeerSense tracked 912 publicly announced financings with a disclosed size of $361.32 billion. PeerSense Capital Data Report · Methodology page
Last reviewed LinkedIn profileAbout Edward Freeman