Market Center vs Realty Executives
Market Center vs Realty Executives: Market Center costs $182K to $337K to open; Realty Executives costs $100K to $343K. Market Center has 45 units, Realty Executives has 25. SBA loan history: Market Center = 46 loans (0.0% default); Realty Executives = 26 loans (7.7% default). The franchise with more SBA funded units, a lower SBA default rate, and a lower royalty load is the safer financing bet; see the comparison below.
Market Center vs Realty Executives: Capital, Scale & Lending Analysis
Analysis based on FDD filings and SBA 7(a) loan level data. Each pairing reflects a unique combination of capital intensity, system scale, and financing path.
Capital Intensity
Realty Executives requires the lower minimum capital commitment ($100K vs $182K for Market Center), a 82% spread. Initial franchise fees come in at $35K for Market Center versus $30K for Realty Executives, Realty Executives has the lower entry fee. Ongoing royalty load is 6% for Market Center and 7% for Realty Executives, giving Market Center the lighter per-unit drag on operating income.
System Scale & Tenure
On scale, Market Center operates 45 units to Realty Executives's 25. Realty Executives has been operating 61 years (founded 1965) versus 43 for Market Center (founded 1983), a 18-year tenure gap that affects unit-economics maturity and FDD revision history.
SBA Lending Profile
Market Center has the deeper SBA lending track record, with 46 7(a) approvals compared with 26 for Realty Executives.
Risk Signal
SBA default rates are 0.0% for Market Center and 7.7% for Realty Executives, Market Center has the cleaner SBA loss record by 7.7 points. PeerSense FPI scores come in at 51 (Moderate) for Market Center and 47 (Fair) for Realty Executives, giving Market Center the stronger composite signal across SBA performance, lender appetite, and operational consistency.
Health & Performance
FPI Score | 51/100 | 47/100 |
Health Tier | Moderate | Fair |
Confidence | N/A | N/A |
Lending Trend | Declining | Declining |
SBA Lending
SBA Loans | 46 | 26 |
SBA Volume | – | – |
Default Rate | 0.0% | 7.7% |
Peer Tier | established | established |
Investment & Costs
Total Investment | $182K to $337K | $100K to $343K |
Franchise Fee | $35K | $30K |
Royalty Rate | 6% | 7% |
Ad Fund | 1% | 4% |
Liquid Capital | N/A | N/A |
Net Worth Required | N/A | N/A |
Financial Performance (Item 19)
Item 19 Status | Not Disclosed | Disclosed |
System Size & Operations
Total Units | 45 | 25 |
Franchised Units | 45 | 25 |
Company Owned | – | – |
Term Length | 5 yrs | 5 yrs |
Brand Information
Year Founded | 1983 | 1965 |
Franchising Since | N/A | 1980 |
Years Franchising | N/A | 46 yrs |
Headquarters | Austin, TX | Brookfield, WI |
Category | Offices of Real Estate Agents | Offices of Real Estate Agents |
Website | ||
FDD Year | N/A | 2026 |
Which Is Better, Market Center or Realty Executives?
Lower upfront capital required
Tie
Market Center: $182K starting · Realty Executives: $100K starting
More SBA lender confidence
Market Center
Market Center: 46 SBA loans · Realty Executives: 26 SBA loans
Lower SBA default rate
Market Center
Market Center: 0.0% · Realty Executives: 7.7%
Larger system & brand presence
Tie
Market Center: 45 units · Realty Executives: 25 units
Lower ongoing royalty load
Market Center
Market Center: 6% · Realty Executives: 7%
More lender financing options
Market Center
Market Center: 36 unique lenders · Realty Executives: 24 unique lenders
Decision matrix uses publicly disclosed FDD and SBA loan data. Not a recommendation. Your best franchise depends on capital, market, operating capacity, and risk tolerance.
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About These Franchises
Market Center vs Realty Executives: Franchise Funding Comparison
Comparing Market Center and Realty Executives is about more than brand preference. It's about which franchise fits your financial profile and funding strategy. Investment ranges from $100K to $343K.
Market Center has 46 SBA loans on record and Realty Executives has 26. Those totals are cumulative history rather than a measure of current appetite. Recent lending activity is trending down for at least one of these brands, so current lender appetite has to be checked deal by deal rather than assumed from the totals.
SBA 7(a) loans are the most common franchise funding vehicle, offering up to $5M with as little as 10% down. PeerSense connects franchise buyers with the specific lenders who have approved loans for these brands, not generic referrals, but lenders with actual franchise lending track records.
Data sourced from SBA loan records, Franchise Disclosure Documents, and public filings. Updated regularly. Not financial advice, consult with a lending professional before making investment decisions.
Market Center vs Realty Executives, Frequently Asked Questions
Which is a better franchise investment, Market Center or Realty Executives?
How much does a Market Center franchise cost compared to Realty Executives?
Can I finance Market Center or Realty Executives with an SBA loan?
Which has a lower SBA default rate, Market Center or Realty Executives?
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Page Review
Reviewed by Edward L. Freeman, Founder and Managing Director, PeerSense
- PeerSense is a capital advisory firm that places commercial financing with direct capital sources; the capital source sets final terms.
- Edward L. Freeman founded PeerSense in January 2020.
- He is a Registered Franchise Consultant with Business Alliance, Inc., a credential issued in March 2022, and worked as a franchise consultant there from March 2022 to May 2023.
- His recorded experience includes a $22 million SBA construction loan, with about $16 million funded on the deal.
- In the 12 months through September 30, 2026, PeerSense tracked 912 publicly announced financings with a disclosed size of $361.32 billion. PeerSense Capital Data Report · Methodology page
Last reviewed LinkedIn profileAbout Edward Freeman