Heroes Lawn Care vs Naturalawn Of America
Heroes Lawn Care vs Naturalawn Of America: Heroes Lawn Care costs $159K to $215K to open; Naturalawn Of America costs $78K to $153K. Heroes Lawn Care has 25 units, Naturalawn Of America has 20. SBA loan history: Heroes Lawn Care = 43 loans (0.0% default); Naturalawn Of America = 23 loans (8.7% default). The franchise with more SBA funded units, a lower SBA default rate, and a lower royalty load is the safer financing bet; see the comparison below.
Heroes Lawn Care vs Naturalawn Of America: Capital, Scale & Lending Analysis
Analysis based on FDD filings and SBA 7(a) loan level data. Each pairing reflects a unique combination of capital intensity, system scale, and financing path.
Capital Intensity
Naturalawn Of America requires the lower minimum capital commitment ($78K vs $159K for Heroes Lawn Care), a 104% spread. Initial franchise fees come in at $60K for Heroes Lawn Care versus $40K for Naturalawn Of America, Naturalawn Of America has the lower entry fee. Ongoing royalty load is 6.5% for Heroes Lawn Care and 9% for Naturalawn Of America, giving Heroes Lawn Care the lighter per-unit drag on operating income.
System Scale & Tenure
On scale, Heroes Lawn Care operates 25 units to Naturalawn Of America's 20.
SBA Lending Profile
Heroes Lawn Care has the deeper SBA lending track record, with 43 7(a) approvals compared with 23 for Naturalawn Of America. Heroes Lawn Care's peak SBA year was 2023 (30 loans); Naturalawn Of America's peak was 2023 (2 loans). Naturalawn Of America's more recent peak generally indicates fresher lender appetite. Heroes Lawn Care has the most SBA funded units in TX, with 19. Naturalawn Of America leads in PA, with 2. Borrowers should pick the brand whose strongest SBA state matches their own state for warmer lender introductions. Average SBA loan size on funded Heroes Lawn Care deals is $301K vs $356K for Naturalawn Of America, useful as a sizing anchor when modeling your own unit.
Risk Signal
SBA default rates are 0.0% for Heroes Lawn Care and 8.7% for Naturalawn Of America, Heroes Lawn Care has the cleaner SBA loss record by 8.7 points. PeerSense FPI scores come in at 68 (Strong) for Heroes Lawn Care and 54 (Moderate) for Naturalawn Of America, giving Heroes Lawn Care the stronger composite signal across SBA performance, lender appetite, and operational consistency.
Health & Performance
FPI Score | 68/100 | 54/100 |
Health Tier | Strong | Moderate |
Confidence | N/A | N/A |
Lending Trend | N/A | Declining |
SBA Lending
SBA Loans | 43 | 23 |
SBA Volume | – | – |
Default Rate | 0.0% | 8.7% |
Peer Tier | established | growing |
Investment & Costs
Total Investment | $159K to $215K | $78K to $153K |
Franchise Fee | $60K | $40K |
Royalty Rate | 6.5% | 9% |
Ad Fund | N/A | 1% |
Liquid Capital | N/A | N/A |
Net Worth Required | N/A | N/A |
Financial Performance (Item 19)
Item 19 Status | Disclosed | Disclosed |
System Size & Operations
Total Units | 25 | 20 |
Franchised Units | 25 | 20 |
Company Owned | 1 | – |
Term Length | 10 yrs | 5 yrs |
Brand Information
Year Founded | N/A | 1987 |
Franchising Since | 2022 | N/A |
Years Franchising | 4 yrs | N/A |
Headquarters | CEDAR HILL, TX | Frederick, MD |
Category | Landscaping Services | Landscaping Services |
Website | ||
FDD Year | 2026 | 2025 |
Which Is Better, Heroes Lawn Care or Naturalawn Of America?
Lower upfront capital required
Naturalawn Of America
Heroes Lawn Care: $159K starting · Naturalawn Of America: $78K starting
More SBA lender confidence
Heroes Lawn Care
Heroes Lawn Care: 43 SBA loans · Naturalawn Of America: 23 SBA loans
Lower SBA default rate
Heroes Lawn Care
Heroes Lawn Care: 0.0% · Naturalawn Of America: 8.7%
Larger system & brand presence
Heroes Lawn Care
Heroes Lawn Care: 25 units · Naturalawn Of America: 20 units
Lower ongoing royalty load
Heroes Lawn Care
Heroes Lawn Care: 6.5% · Naturalawn Of America: 9%
More lender financing options
Naturalawn Of America
Heroes Lawn Care: 5 unique lenders · Naturalawn Of America: 19 unique lenders
Decision matrix uses publicly disclosed FDD and SBA loan data. Not a recommendation. Your best franchise depends on capital, market, operating capacity, and risk tolerance.
Need Funding for Heroes Lawn Care or Naturalawn Of America?
PeerSense connects you with 500+ SBA lenders and capital sources. Our referral fee is established upfront and paid at closing.
SBA Lenders & Capital Sources
Retainers or Consulting Fees
10% Down Franchise Loans
About These Franchises
Heroes Lawn Care vs Naturalawn Of America: Franchise Funding Comparison
Comparing Heroes Lawn Care and Naturalawn Of America is about more than brand preference. It's about which franchise fits your financial profile and funding strategy. Investment ranges from $78K to $215K.
Heroes Lawn Care has 43 SBA loans on record and Naturalawn Of America has 23. Those totals are cumulative history rather than a measure of current appetite. Recent lending activity is trending down for at least one of these brands, so current lender appetite has to be checked deal by deal rather than assumed from the totals.
SBA 7(a) loans are the most common franchise funding vehicle, offering up to $5M with as little as 10% down. PeerSense connects franchise buyers with the specific lenders who have approved loans for these brands, not generic referrals, but lenders with actual franchise lending track records.
Data sourced from SBA loan records, Franchise Disclosure Documents, and public filings. Updated regularly. Not financial advice, consult with a lending professional before making investment decisions.
Heroes Lawn Care vs Naturalawn Of America, Frequently Asked Questions
Which is a better franchise investment, Heroes Lawn Care or Naturalawn Of America?
How much does a Heroes Lawn Care franchise cost compared to Naturalawn Of America?
Can I finance Heroes Lawn Care or Naturalawn Of America with an SBA loan?
Which has a lower SBA default rate, Heroes Lawn Care or Naturalawn Of America?
Talk to PeerSense
Tell us which brand and your budget. We source capital from lenders who have already funded deals in these systems.
Franchise / SBA 7(a): The desk will reach out. No obligation.
Page Review
Reviewed by Edward L. Freeman, Founder and Managing Director, PeerSense
- PeerSense is a capital advisory firm that places commercial financing with direct capital sources; the capital source sets final terms.
- Edward L. Freeman founded PeerSense in January 2020.
- He is a Registered Franchise Consultant with Business Alliance, Inc., a credential issued in March 2022, and worked as a franchise consultant there from March 2022 to May 2023.
- His recorded experience includes a $22 million SBA construction loan, with about $16 million funded on the deal.
- In the 12 months through September 30, 2026, PeerSense tracked 912 publicly announced financings with a disclosed size of $361.32 billion. PeerSense Capital Data Report · Methodology page
Last reviewed LinkedIn profileAbout Edward Freeman