Haagen-Dazs Ice Cream vs Maggiemoo's (Ice Cream)
Haagen-Dazs Ice Cream vs Maggiemoo's (Ice Cream): Haagen-Dazs Ice Cream costs $37K–$244K to open; Maggiemoo's (Ice Cream) costs $100K–$286K. Haagen-Dazs Ice Cream has 32 units, Maggiemoo's (Ice Cream) has 76. SBA loan history: Haagen-Dazs Ice Cream = 39 loans (15.4% default); Maggiemoo's (Ice Cream) = 111 loans (28.8% default). The franchise with more SBA-funded units, lower default rate, and lower royalty load is the safer financing bet — see the comparison below.
Haagen-Dazs Ice Cream vs Maggiemoo's (Ice Cream) — Capital, Scale & Lending Analysis
Data-driven differentiation pulled from FDD filings and SBA 7(a) loan-level data. Each pairing reflects a unique combination of capital intensity, system scale, and financing path.
Capital Intensity
Haagen-Dazs Ice Cream requires the lower minimum capital commitment ($37K vs $100K for Maggiemoo's (Ice Cream)), a 63% spread.
System Scale & Tenure
On scale, Maggiemoo's (Ice Cream) operates 76 units to Haagen-Dazs Ice Cream's 32 — roughly 2× the system size.
SBA Lending Profile
Maggiemoo's (Ice Cream) has the deeper SBA lending track record with 111 historical 7(a) approvals versus 39 for Haagen-Dazs Ice Cream. Haagen-Dazs Ice Cream's peak SBA year was 1996 (6 loans); Maggiemoo's (Ice Cream)'s peak was 2005 (19 loans). Maggiemoo's (Ice Cream)'s more recent peak generally indicates fresher lender appetite. Geographically, Haagen-Dazs Ice Cream concentrates in CA (10 SBA-funded units) while Maggiemoo's (Ice Cream) leads in TX (11) — pick the brand whose strongest state matches yours for warmest lender introductions. Average SBA loan size on funded Haagen-Dazs Ice Cream deals is $163K vs $202K for Maggiemoo's (Ice Cream) — useful as a sizing anchor when modeling your own unit.
Risk Signal
SBA default rates are 15.4% for Haagen-Dazs Ice Cream and 28.8% for Maggiemoo's (Ice Cream) — Haagen-Dazs Ice Cream has the cleaner historical loss profile by 13.4 points. PeerSense FPI scores come in at 24 (Fair) for Haagen-Dazs Ice Cream and 24 (Fair) for Maggiemoo's (Ice Cream).
Health & Performance
FPI Score | 24/100 | 24/100 |
Health Tier | Limited | Limited |
Confidence | N/A | N/A |
Lending Trend | Declining | Declining |
SBA Lending
SBA Loans | 39 | 111 |
SBA Volume | — | — |
Default Rate | 15.4% | 28.8% |
Peer Tier | established | major |
Investment & Costs
Total Investment | $37K – $244K | $100K – $286K |
Franchise Fee | $36K | N/A |
Royalty Rate | N/A | 5% |
Ad Fund | N/A | N/A |
Liquid Capital | N/A | N/A |
Net Worth Required | N/A | N/A |
Financial Performance (Item 19)
Item 19 Status | Not Disclosed | Not Disclosed |
System Size & Operations
Total Units | 32 | 76 |
Franchised Units | 32 | 76 |
Company-Owned | — | — |
Term Length | N/A | N/A |
Brand Information
Year Founded | N/A | N/A |
Franchising Since | N/A | N/A |
Years Franchising | N/A | N/A |
Headquarters | SAN FRANCISCO, CA | AUSTIN, TX |
Category | All Other Specialty Food Stores | All Other Specialty Food Stores |
Website | ||
FDD Year | N/A | N/A |
Which Is Better — Haagen-Dazs Ice Cream or Maggiemoo's (Ice Cream)?
Lower upfront capital required
Haagen-Dazs Ice Cream
Haagen-Dazs Ice Cream: $37K starting · Maggiemoo's (Ice Cream): $100K starting
More SBA lender confidence
Maggiemoo's (Ice Cream)
Haagen-Dazs Ice Cream: 39 SBA loans · Maggiemoo's (Ice Cream): 111 SBA loans
Lower historical default rate
Haagen-Dazs Ice Cream
Haagen-Dazs Ice Cream: 15.4% · Maggiemoo's (Ice Cream): 28.8%
Larger system & brand presence
Maggiemoo's (Ice Cream)
Haagen-Dazs Ice Cream: 32 units · Maggiemoo's (Ice Cream): 76 units
More lender financing options
Maggiemoo's (Ice Cream)
Haagen-Dazs Ice Cream: 21 unique lenders · Maggiemoo's (Ice Cream): 50 unique lenders
Decision matrix uses publicly disclosed FDD and SBA loan data. Not a recommendation — your best franchise depends on capital, market, operating capacity, and risk tolerance.
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Haagen-Dazs Ice Cream vs Maggiemoo's (Ice Cream): Franchise Funding Comparison
Comparing Haagen-Dazs Ice Cream and Maggiemoo's (Ice Cream) is about more than brand preference — it's about which franchise fits your financial profile and funding strategy. Investment ranges from $37K to $286K.
Both brands have active SBA lending histories — Haagen-Dazs Ice Cream with 39 SBA loans and Maggiemoo's (Ice Cream) with 111. This means proven lender acceptance and established underwriting paths for franchise buyers.
SBA 7(a) loans are the most common franchise funding vehicle, offering up to $5M with as little as 10% down. PeerSense connects franchise buyers with the specific lenders who have approved loans for these brands — not generic referrals, but lenders with actual franchise lending track records.
Data sourced from SBA loan records, Franchise Disclosure Documents, and public filings. Updated regularly. Not financial advice — consult with a lending professional before making investment decisions.