Haagen-Dazs Ice Cream vs Maggiemoo's (Ice Cream)
Haagen-Dazs Ice Cream vs Maggiemoo's (Ice Cream): Haagen-Dazs Ice Cream costs $37K to $244K to open; Maggiemoo's (Ice Cream) costs $100K to $286K. Haagen-Dazs Ice Cream has 32 units, Maggiemoo's (Ice Cream) has 76. SBA loan history: Haagen-Dazs Ice Cream = 39 loans (15.4% default); Maggiemoo's (Ice Cream) = 111 loans (28.8% default). The franchise with more SBA funded units, a lower SBA default rate, and a lower royalty load is the safer financing bet; see the comparison below.
Haagen-Dazs Ice Cream vs Maggiemoo's (Ice Cream): Capital, Scale & Lending Analysis
Analysis based on FDD filings and SBA 7(a) loan level data. Each pairing reflects a unique combination of capital intensity, system scale, and financing path.
Capital Intensity
Haagen-Dazs Ice Cream requires the lower minimum capital commitment ($37K vs $100K for Maggiemoo's (Ice Cream)), a 63% spread.
System Scale & Tenure
On scale, Maggiemoo's (Ice Cream) operates 76 units to Haagen-Dazs Ice Cream's 32, roughly 2× the system size.
SBA Lending Profile
Maggiemoo's (Ice Cream) has the deeper SBA lending track record, with 111 7(a) approvals compared with 39 for Haagen-Dazs Ice Cream. Haagen-Dazs Ice Cream's peak SBA year was 1996 (6 loans); Maggiemoo's (Ice Cream)'s peak was 2005 (19 loans). Maggiemoo's (Ice Cream)'s more recent peak generally indicates fresher lender appetite. Haagen-Dazs Ice Cream has the most SBA funded units in CA, with 10. Maggiemoo's (Ice Cream) leads in TX, with 11. Borrowers should pick the brand whose strongest SBA state matches their own state for warmer lender introductions. Average SBA loan size on funded Haagen-Dazs Ice Cream deals is $163K vs $202K for Maggiemoo's (Ice Cream), useful as a sizing anchor when modeling your own unit.
Risk Signal
SBA default rates are 15.4% for Haagen-Dazs Ice Cream and 28.8% for Maggiemoo's (Ice Cream), Haagen-Dazs Ice Cream has the cleaner SBA loss record by 13.4 points. PeerSense FPI scores come in at 24 (Fair) for Haagen-Dazs Ice Cream and 24 (Fair) for Maggiemoo's (Ice Cream).
Health & Performance
FPI Score | 24/100 | 24/100 |
Health Tier | Limited | Limited |
Confidence | N/A | N/A |
Lending Trend | Declining | Declining |
SBA Lending
SBA Loans | 39 | 111 |
SBA Volume | – | – |
Default Rate | 15.4% | 28.8% |
Peer Tier | established | major |
Investment & Costs
Total Investment | $37K to $244K | $100K to $286K |
Franchise Fee | $36K | N/A |
Royalty Rate | N/A | 5% |
Ad Fund | N/A | N/A |
Liquid Capital | N/A | N/A |
Net Worth Required | N/A | N/A |
Financial Performance (Item 19)
Item 19 Status | Not Disclosed | Not Disclosed |
System Size & Operations
Total Units | 32 | 76 |
Franchised Units | 32 | 76 |
Company Owned | – | – |
Term Length | N/A | N/A |
Brand Information
Year Founded | N/A | N/A |
Franchising Since | N/A | N/A |
Years Franchising | N/A | N/A |
Headquarters | SAN FRANCISCO, CA | AUSTIN, TX |
Category | All Other Specialty Food Stores | All Other Specialty Food Stores |
Website | ||
FDD Year | N/A | N/A |
Which Is Better, Haagen-Dazs Ice Cream or Maggiemoo's (Ice Cream)?
Lower upfront capital required
Tie
Haagen-Dazs Ice Cream: $37K starting · Maggiemoo's (Ice Cream): $100K starting
More SBA lender confidence
Maggiemoo's (Ice Cream)
Haagen-Dazs Ice Cream: 39 SBA loans · Maggiemoo's (Ice Cream): 111 SBA loans
Lower SBA default rate
Haagen-Dazs Ice Cream
Haagen-Dazs Ice Cream: 15.4% · Maggiemoo's (Ice Cream): 28.8%
Larger system & brand presence
Tie
Haagen-Dazs Ice Cream: 32 units · Maggiemoo's (Ice Cream): 76 units
More lender financing options
Maggiemoo's (Ice Cream)
Haagen-Dazs Ice Cream: 21 unique lenders · Maggiemoo's (Ice Cream): 50 unique lenders
Decision matrix uses publicly disclosed FDD and SBA loan data. Not a recommendation. Your best franchise depends on capital, market, operating capacity, and risk tolerance.
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Haagen-Dazs Ice Cream vs Maggiemoo's (Ice Cream): Franchise Funding Comparison
Comparing Haagen-Dazs Ice Cream and Maggiemoo's (Ice Cream) is about more than brand preference. It's about which franchise fits your financial profile and funding strategy. Investment ranges from $37K to $286K.
Haagen-Dazs Ice Cream has 39 SBA loans on record and Maggiemoo's (Ice Cream) has 111. Those totals are cumulative history rather than a measure of current appetite. Recent lending activity is trending down for at least one of these brands, so current lender appetite has to be checked deal by deal rather than assumed from the totals.
SBA 7(a) loans are the most common franchise funding vehicle, offering up to $5M with as little as 10% down. PeerSense connects franchise buyers with the specific lenders who have approved loans for these brands, not generic referrals, but lenders with actual franchise lending track records.
Data sourced from SBA loan records, Franchise Disclosure Documents, and public filings. Updated regularly. Not financial advice, consult with a lending professional before making investment decisions.
Haagen-Dazs Ice Cream vs Maggiemoo's (Ice Cream), Frequently Asked Questions
Which is a better franchise investment, Haagen-Dazs Ice Cream or Maggiemoo's (Ice Cream)?
How much does a Haagen-Dazs Ice Cream franchise cost compared to Maggiemoo's (Ice Cream)?
Can I finance Haagen-Dazs Ice Cream or Maggiemoo's (Ice Cream) with an SBA loan?
Which has a lower SBA default rate, Haagen-Dazs Ice Cream or Maggiemoo's (Ice Cream)?
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Page Review
Reviewed by Edward L. Freeman, Founder and Managing Director, PeerSense
- PeerSense is a capital advisory firm that places commercial financing with direct capital sources; it does not lend, fund, or approve loans, and the capital source sets final terms.
- Edward L. Freeman founded PeerSense in January 2020.
- He is a Registered Franchise Consultant with Business Alliance, Inc., a credential issued in March 2022, and worked as a franchise consultant there from March 2022 to May 2023.
- His recorded experience includes a $22 million SBA construction loan, with about $16 million funded on the deal.
- In the 12 months through September 30, 2026, PeerSense tracked 912 publicly announced financings with a disclosed size of $361.32 billion. PeerSense Capital Data Report · Methodology page
Last reviewed LinkedIn profileAbout Edward Freeman