Farmers Insurance Agent Appoin vs Goosehead Insurance
Farmers Insurance Agent Appoin vs Goosehead Insurance: Farmers Insurance Agent Appoin costs $50K to $725K to open; Goosehead Insurance costs $66K to $109K. Farmers Insurance Agent Appoin has 77 units, Goosehead Insurance has 1,115. SBA loan history: Farmers Insurance Agent Appoin = 89 loans (4.5% default); Goosehead Insurance = 48 loans (2.1% default). The franchise with more SBA funded units, a lower SBA default rate, and a lower royalty load is the safer financing bet; see the comparison below.
Farmers Insurance Agent Appoin vs Goosehead Insurance: Capital, Scale & Lending Analysis
Analysis based on FDD filings and SBA 7(a) loan level data. Each pairing reflects a unique combination of capital intensity, system scale, and financing path.
Capital Intensity
Farmers Insurance Agent Appoin requires the lower minimum capital commitment ($50K vs $66K for Goosehead Insurance), a 24% spread. Initial franchise fees come in at $32K for Farmers Insurance Agent Appoin versus $50K for Goosehead Insurance, Farmers Insurance Agent Appoin has the lower entry fee.
System Scale & Tenure
On scale, Goosehead Insurance operates 1,115 units to Farmers Insurance Agent Appoin's 77, roughly 14× the system size. Farmers Insurance Agent Appoin has been operating 98 years (founded 1928) versus 23 for Goosehead Insurance (founded 2003), a 75-year tenure gap that affects unit-economics maturity and FDD revision history.
SBA Lending Profile
Farmers Insurance Agent Appoin has the deeper SBA lending track record, with 89 7(a) approvals compared with 48 for Goosehead Insurance. Farmers Insurance Agent Appoin's peak SBA year was 2020 (24 loans); Goosehead Insurance's peak was 2025 (11 loans). Goosehead Insurance's more recent peak generally indicates fresher lender appetite. Farmers Insurance Agent Appoin has the most SBA funded units in CA, with 24. Goosehead Insurance leads in TX, with 12. Borrowers should pick the brand whose strongest SBA state matches their own state for warmer lender introductions. Average SBA loan size on funded Farmers Insurance Agent Appoin deals is $303K vs $250K for Goosehead Insurance, useful as a sizing anchor when modeling your own unit.
Risk Signal
SBA default rates are 4.5% for Farmers Insurance Agent Appoin and 2.1% for Goosehead Insurance, Goosehead Insurance has the cleaner SBA loss record by 2.4 points. PeerSense FPI scores come in at 53 (Moderate) for Farmers Insurance Agent Appoin and 66 (Strong) for Goosehead Insurance, giving Goosehead Insurance the stronger composite signal across SBA performance, lender appetite, and operational consistency.
Health & Performance
FPI Score | 53/100 | 66/100 |
Health Tier | Moderate | Strong |
Confidence | N/A | N/A |
Lending Trend | Declining | Declining |
SBA Lending
SBA Loans | 89 | 48 |
SBA Volume | – | – |
Default Rate | 4.5% | 2.1% |
Peer Tier | established | established |
Investment & Costs
Total Investment | $50K to $725K | $66K to $109K |
Franchise Fee | $32K | $50K |
Royalty Rate | N/A | 20% |
Ad Fund | N/A | 2% |
Liquid Capital | N/A | N/A |
Net Worth Required | N/A | N/A |
Financial Performance (Item 19)
Item 19 Status | Not Disclosed | Disclosed |
System Size & Operations
Total Units | 77 | 1,115 |
Franchised Units | 77 | 1,103 |
Company Owned | – | 12 |
Term Length | N/A | 10 yrs |
Brand Information
Year Founded | 1928 | 2003 |
Franchising Since | N/A | 2011 |
Years Franchising | N/A | 15 yrs |
Headquarters | Turlock, CA | BRYAN, TX |
Category | Insurance Agencies | Insurance Agencies |
Website | ||
FDD Year | N/A | 2026 |
Which Is Better, Farmers Insurance Agent Appoin or Goosehead Insurance?
Lower upfront capital required
Tie
Farmers Insurance Agent Appoin: $50K starting · Goosehead Insurance: $66K starting
More SBA lender confidence
Farmers Insurance Agent Appoin
Farmers Insurance Agent Appoin: 89 SBA loans · Goosehead Insurance: 48 SBA loans
Lower SBA default rate
Goosehead Insurance
Farmers Insurance Agent Appoin: 4.5% · Goosehead Insurance: 2.1%
Larger system & brand presence
Tie
Farmers Insurance Agent Appoin: 77 units · Goosehead Insurance: 1,115 units
More lender financing options
Farmers Insurance Agent Appoin
Farmers Insurance Agent Appoin: 66 unique lenders · Goosehead Insurance: 31 unique lenders
Decision matrix uses publicly disclosed FDD and SBA loan data. Not a recommendation. Your best franchise depends on capital, market, operating capacity, and risk tolerance.
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Farmers Insurance Agent Appoin vs Goosehead Insurance: Franchise Funding Comparison
Comparing Farmers Insurance Agent Appoin and Goosehead Insurance is about more than brand preference. It's about which franchise fits your financial profile and funding strategy. Investment ranges from $50K to $725K.
Farmers Insurance Agent Appoin has 89 SBA loans on record and Goosehead Insurance has 48. Those totals are cumulative history rather than a measure of current appetite. Recent lending activity is trending down for at least one of these brands, so current lender appetite has to be checked deal by deal rather than assumed from the totals.
SBA 7(a) loans are the most common franchise funding vehicle, offering up to $5M with as little as 10% down. PeerSense connects franchise buyers with the specific lenders who have approved loans for these brands, not generic referrals, but lenders with actual franchise lending track records.
Data sourced from SBA loan records, Franchise Disclosure Documents, and public filings. Updated regularly. Not financial advice, consult with a lending professional before making investment decisions.
Farmers Insurance Agent Appoin vs Goosehead Insurance, Frequently Asked Questions
Which is a better franchise investment, Farmers Insurance Agent Appoin or Goosehead Insurance?
How much does a Farmers Insurance Agent Appoin franchise cost compared to Goosehead Insurance?
Can I finance Farmers Insurance Agent Appoin or Goosehead Insurance with an SBA loan?
Which has a lower SBA default rate, Farmers Insurance Agent Appoin or Goosehead Insurance?
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Page Review
Reviewed by Edward L. Freeman, Founder and Managing Director, PeerSense
- PeerSense is a capital advisory firm that places commercial financing with direct capital sources; it does not lend, fund, or approve loans, and the capital source sets final terms.
- Edward L. Freeman founded PeerSense in January 2020.
- He is a Registered Franchise Consultant with Business Alliance, Inc., a credential issued in March 2022, and worked as a franchise consultant there from March 2022 to May 2023.
- His recorded experience includes a $22 million SBA construction loan, with about $16 million funded on the deal.
- In the 12 months through September 30, 2026, PeerSense tracked 912 publicly announced financings with a disclosed size of $361.32 billion. PeerSense Capital Data Report · Methodology page
Last reviewed LinkedIn profileAbout Edward Freeman