Era Realty vs Market Center
Era Realty vs Market Center: Era Realty costs $48K to $519K to open; Market Center costs $182K to $337K. Era Realty has 16 units, Market Center has 45. SBA loan history: Era Realty = 20 loans (15.0% default); Market Center = 46 loans (0.0% default). The franchise with more SBA funded units, a lower SBA default rate, and a lower royalty load is the safer financing bet; see the comparison below.
Era Realty vs Market Center: Capital, Scale & Lending Analysis
Analysis based on FDD filings and SBA 7(a) loan level data. Each pairing reflects a unique combination of capital intensity, system scale, and financing path.
Capital Intensity
Era Realty requires the lower minimum capital commitment ($48K vs $182K for Market Center), a 74% spread. Initial franchise fees come in at $37K for Era Realty versus $35K for Market Center, Market Center has the lower entry fee.
System Scale & Tenure
On scale, Market Center operates 45 units to Era Realty's 16, roughly 3× the system size.
SBA Lending Profile
Market Center has the deeper SBA lending track record, with 46 7(a) approvals compared with 20 for Era Realty.
Risk Signal
SBA default rates are 15.0% for Era Realty and 0.0% for Market Center, Market Center has the cleaner SBA loss record by 15.0 points. PeerSense FPI scores come in at 27 (Fair) for Era Realty and 51 (Moderate) for Market Center, giving Market Center the stronger composite signal across SBA performance, lender appetite, and operational consistency.
Health & Performance
FPI Score | 27/100 | 51/100 |
Health Tier | Limited | Moderate |
Confidence | N/A | N/A |
Lending Trend | Declining | Declining |
SBA Lending
SBA Loans | 20 | 46 |
SBA Volume | – | – |
Default Rate | 15.0% | 0.0% |
Peer Tier | growing | established |
Investment & Costs
Total Investment | $48K to $519K | $182K to $337K |
Franchise Fee | $37K | $35K |
Royalty Rate | N/A | 6% |
Ad Fund | N/A | 1% |
Liquid Capital | N/A | N/A |
Net Worth Required | N/A | N/A |
Financial Performance (Item 19)
Item 19 Status | Not Disclosed | Not Disclosed |
System Size & Operations
Total Units | 16 | 45 |
Franchised Units | 16 | 45 |
Company Owned | – | – |
Term Length | N/A | 5 yrs |
Brand Information
Year Founded | N/A | 1983 |
Franchising Since | N/A | N/A |
Years Franchising | N/A | N/A |
Headquarters | ALISO VIEJO, CA | Austin, TX |
Category | Offices of Real Estate Agents | Offices of Real Estate Agents |
Website | ||
FDD Year | N/A | N/A |
Which Is Better, Era Realty or Market Center?
Lower upfront capital required
Tie
Era Realty: $48K starting · Market Center: $182K starting
More SBA lender confidence
Market Center
Era Realty: 20 SBA loans · Market Center: 46 SBA loans
Lower SBA default rate
Market Center
Era Realty: 15.0% · Market Center: 0.0%
Larger system & brand presence
Tie
Era Realty: 16 units · Market Center: 45 units
More lender financing options
Market Center
Era Realty: 15 unique lenders · Market Center: 36 unique lenders
Decision matrix uses publicly disclosed FDD and SBA loan data. Not a recommendation. Your best franchise depends on capital, market, operating capacity, and risk tolerance.
Need Funding for Era Realty or Market Center?
PeerSense connects you with 500+ SBA lenders and capital sources. Our referral fee is established upfront and paid at closing.
SBA Lenders & Capital Sources
Retainers or Consulting Fees
10% Down Franchise Loans
About These Franchises
Era Realty vs Market Center: Franchise Funding Comparison
Comparing Era Realty and Market Center is about more than brand preference. It's about which franchise fits your financial profile and funding strategy. Investment ranges from $48K to $519K.
Era Realty has 20 SBA loans on record and Market Center has 46. Those totals are cumulative history rather than a measure of current appetite. Recent lending activity is trending down for at least one of these brands, so current lender appetite has to be checked deal by deal rather than assumed from the totals.
SBA 7(a) loans are the most common franchise funding vehicle, offering up to $5M with as little as 10% down. PeerSense connects franchise buyers with the specific lenders who have approved loans for these brands, not generic referrals, but lenders with actual franchise lending track records.
Data sourced from SBA loan records, Franchise Disclosure Documents, and public filings. Updated regularly. Not financial advice, consult with a lending professional before making investment decisions.
Era Realty vs Market Center, Frequently Asked Questions
Which is a better franchise investment, Era Realty or Market Center?
How much does a Era Realty franchise cost compared to Market Center?
Can I finance Era Realty or Market Center with an SBA loan?
Which has a lower SBA default rate, Era Realty or Market Center?
Talk to PeerSense
Tell us which brand and your budget. We source capital from lenders who have already funded deals in these systems.
Franchise / SBA 7(a): The desk will reach out. No obligation.
Page Review
Reviewed by Edward L. Freeman, Founder and Managing Director, PeerSense
- PeerSense is a capital advisory firm that places commercial financing with direct capital sources; the capital source sets final terms.
- Edward L. Freeman founded PeerSense in January 2020.
- He is a Registered Franchise Consultant with Business Alliance, Inc., a credential issued in March 2022, and worked as a franchise consultant there from March 2022 to May 2023.
- His recorded experience includes a $22 million SBA construction loan, with about $16 million funded on the deal.
- In the 12 months through September 30, 2026, PeerSense tracked 912 publicly announced financings with a disclosed size of $361.32 billion. PeerSense Capital Data Report · Methodology page
Last reviewed LinkedIn profileAbout Edward Freeman