Crumbl Cookies vs Great Harvest Bread Co.
Crumbl Cookies vs Great Harvest Bread Co.: Crumbl Cookies costs $816K to $1.4M to open; Great Harvest Bread Co. costs $50K to $392K. Crumbl Cookies has 253 units, Great Harvest Bread Co. has 150. SBA loan history: Crumbl Cookies = 290 loans (0.0% default); Great Harvest Bread Co. = 197 loans (10.2% default). The franchise with more SBA funded units, a lower SBA default rate, and a lower royalty load is the safer financing bet; see the comparison below.
Crumbl Cookies vs Great Harvest Bread Co.: Capital, Scale & Lending Analysis
Analysis based on FDD filings and SBA 7(a) loan level data. Each pairing reflects a unique combination of capital intensity, system scale, and financing path.
Capital Intensity
Great Harvest Bread Co. requires the lower minimum capital commitment ($50K vs $816K for Crumbl Cookies), a 1533% spread. Initial franchise fees come in at $50K for Crumbl Cookies versus $50K for Great Harvest Bread Co.. Ongoing royalty load is 8% for Crumbl Cookies and 5% for Great Harvest Bread Co., giving Great Harvest Bread Co. the lighter per-unit drag on operating income.
System Scale & Tenure
On scale, Crumbl Cookies operates 253 units to Great Harvest Bread Co.'s 150. Great Harvest Bread Co. has been operating 44 years (founded 1982) versus 9 for Crumbl Cookies (founded 2017), a 35-year tenure gap that affects unit-economics maturity and FDD revision history.
SBA Lending Profile
Crumbl Cookies has the deeper SBA lending track record, with 290 7(a) approvals compared with 197 for Great Harvest Bread Co.. Crumbl Cookies's peak SBA year was 2022 (81 loans); Great Harvest Bread Co.'s peak was 2003 (16 loans). Crumbl Cookies's more recent peak generally indicates fresher lender appetite. Crumbl Cookies has the most SBA funded units in CA, with 33. Great Harvest Bread Co. leads in MN, with 14. Borrowers should pick the brand whose strongest SBA state matches their own state for warmer lender introductions. Average SBA loan size on funded Crumbl Cookies deals is $576K vs $245K for Great Harvest Bread Co., useful as a sizing anchor when modeling your own unit.
Risk Signal
SBA default rates are 0.0% for Crumbl Cookies and 10.2% for Great Harvest Bread Co., Crumbl Cookies has the cleaner SBA loss record by 10.2 points. PeerSense FPI scores come in at 72 (Strong) for Crumbl Cookies and 57 (Moderate) for Great Harvest Bread Co., giving Crumbl Cookies the stronger composite signal across SBA performance, lender appetite, and operational consistency.
Health & Performance
FPI Score | 72/100 | 57/100 |
Health Tier | Strong | Moderate |
Confidence | N/A | N/A |
Lending Trend | Declining | Declining |
SBA Lending
SBA Loans | 290 | 197 |
SBA Volume | – | – |
Default Rate | 0.0% | 10.2% |
Peer Tier | major | major |
Investment & Costs
Total Investment | $816K to $1.4M | $50K to $392K |
Franchise Fee | $50K | $50K |
Royalty Rate | 8% | 5% |
Ad Fund | 2% | 1.5% |
Liquid Capital | N/A | $75K |
Net Worth Required | N/A | $300K |
Financial Performance (Item 19)
Item 19 Status | Disclosed | Disclosed |
System Size & Operations
Total Units | 253 | 150 |
Franchised Units | 253 | 150 |
Company Owned | – | – |
Term Length | 5 yrs | 10 yrs |
Brand Information
Year Founded | 2017 | 1982 |
Franchising Since | 2018 | 1960 |
Years Franchising | 8 yrs | 66 yrs |
Headquarters | Lindon, UT | PORTAGE, MI |
Category | Baked Goods Stores | Baked Goods Stores |
Website | ||
FDD Year | 2025 | 2025 |
Which Is Better, Crumbl Cookies or Great Harvest Bread Co.?
Lower upfront capital required
Great Harvest Bread Co.
Crumbl Cookies: $816K starting · Great Harvest Bread Co.: $50K starting
More SBA lender confidence
Crumbl Cookies
Crumbl Cookies: 290 SBA loans · Great Harvest Bread Co.: 197 SBA loans
Lower SBA default rate
Crumbl Cookies
Crumbl Cookies: 0.0% · Great Harvest Bread Co.: 10.2%
Larger system & brand presence
Crumbl Cookies
Crumbl Cookies: 253 units · Great Harvest Bread Co.: 150 units
Lower ongoing royalty load
Great Harvest Bread Co.
Crumbl Cookies: 8% · Great Harvest Bread Co.: 5%
More lender financing options
Great Harvest Bread Co.
Crumbl Cookies: 90 unique lenders · Great Harvest Bread Co.: 100 unique lenders
Decision matrix uses publicly disclosed FDD and SBA loan data. Not a recommendation. Your best franchise depends on capital, market, operating capacity, and risk tolerance.
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Crumbl Cookies vs Great Harvest Bread Co.: Franchise Funding Comparison
Comparing Crumbl Cookies and Great Harvest Bread Co. is about more than brand preference. It's about which franchise fits your financial profile and funding strategy. Investment ranges from $50K to $1.4M.
Crumbl Cookies has 290 SBA loans on record and Great Harvest Bread Co. has 197. Those totals are cumulative history rather than a measure of current appetite. Recent lending activity is trending down for at least one of these brands, so current lender appetite has to be checked deal by deal rather than assumed from the totals.
SBA 7(a) loans are the most common franchise funding vehicle, offering up to $5M with as little as 10% down. PeerSense connects franchise buyers with the specific lenders who have approved loans for these brands, not generic referrals, but lenders with actual franchise lending track records.
Data sourced from SBA loan records, Franchise Disclosure Documents, and public filings. Updated regularly. Not financial advice, consult with a lending professional before making investment decisions.
Crumbl Cookies vs Great Harvest Bread Co., Frequently Asked Questions
Which is a better franchise investment, Crumbl Cookies or Great Harvest Bread Co.?
How much does a Crumbl Cookies franchise cost compared to Great Harvest Bread Co.?
Can I finance Crumbl Cookies or Great Harvest Bread Co. with an SBA loan?
Which has a lower SBA default rate, Crumbl Cookies or Great Harvest Bread Co.?
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Page Review
Reviewed by Edward L. Freeman, Founder and Managing Director, PeerSense
- PeerSense is a capital advisory firm that places commercial financing with direct capital sources; the capital source sets final terms.
- Edward L. Freeman founded PeerSense in January 2020.
- He is a Registered Franchise Consultant with Business Alliance, Inc., a credential issued in March 2022, and worked as a franchise consultant there from March 2022 to May 2023.
- His recorded experience includes a $22 million SBA construction loan, with about $16 million funded on the deal.
- In the 12 months through September 30, 2026, PeerSense tracked 912 publicly announced financings with a disclosed size of $361.32 billion. PeerSense Capital Data Report · Methodology page
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