Coldwell Banker vs Prudential Realtors (The)
Coldwell Banker vs Prudential Realtors (The): Coldwell Banker costs $36K to $734K to open; Prudential Realtors (The) costs $29K to $954K. Coldwell Banker has 136 units, Prudential Realtors (The) has 23. SBA loan history: Coldwell Banker = 45 loans (17.8% default); Prudential Realtors (The) = 26 loans (11.5% default). The franchise with more SBA funded units, a lower SBA default rate, and a lower royalty load is the safer financing bet; see the comparison below.
Coldwell Banker vs Prudential Realtors (The): Capital, Scale & Lending Analysis
Analysis based on FDD filings and SBA 7(a) loan level data. Each pairing reflects a unique combination of capital intensity, system scale, and financing path.
Capital Intensity
Prudential Realtors (The) requires the lower minimum capital commitment ($29K vs $36K for Coldwell Banker), a 25% spread.
System Scale & Tenure
On scale, Coldwell Banker operates 136 units to Prudential Realtors (The)'s 23, roughly 6× the system size.
SBA Lending Profile
Coldwell Banker has the deeper SBA lending track record, with 45 7(a) approvals compared with 26 for Prudential Realtors (The).
Risk Signal
SBA default rates are 17.8% for Coldwell Banker and 11.5% for Prudential Realtors (The), Prudential Realtors (The) has the cleaner SBA loss record by 6.3 points. PeerSense FPI scores come in at 29 (Fair) for Coldwell Banker and 30 (Fair) for Prudential Realtors (The), giving Prudential Realtors (The) the stronger composite signal across SBA performance, lender appetite, and operational consistency.
Health & Performance
FPI Score | 29/100 | 30/100 |
Health Tier | Limited | Limited |
Confidence | N/A | N/A |
Lending Trend | Declining | Declining |
SBA Lending
SBA Loans | 45 | 26 |
SBA Volume | – | – |
Default Rate | 17.8% | 11.5% |
Peer Tier | established | established |
Investment & Costs
Total Investment | $36K to $734K | $29K to $954K |
Franchise Fee | $20K | N/A |
Royalty Rate | 6% | N/A |
Ad Fund | 2% | N/A |
Liquid Capital | $175K | N/A |
Net Worth Required | $250K | N/A |
Financial Performance (Item 19)
Item 19 Status | Not Disclosed | Not Disclosed |
System Size & Operations
Total Units | 136 | 23 |
Franchised Units | 135 | 23 |
Company Owned | 1 | – |
Term Length | 10 yrs | N/A |
Brand Information
Year Founded | 1906 | N/A |
Franchising Since | 1998 | N/A |
Years Franchising | 28 yrs | N/A |
Headquarters | N/A | ANAHEIM HILLS, CA |
Category | Offices of Real Estate Agents | Offices of Real Estate Agents |
Website | ||
FDD Year | 2025 | N/A |
Which Is Better, Coldwell Banker or Prudential Realtors (The)?
Lower upfront capital required
Tie
Coldwell Banker: $36K starting · Prudential Realtors (The): $29K starting
More SBA lender confidence
Coldwell Banker
Coldwell Banker: 45 SBA loans · Prudential Realtors (The): 26 SBA loans
Lower SBA default rate
Prudential Realtors (The)
Coldwell Banker: 17.8% · Prudential Realtors (The): 11.5%
Larger system & brand presence
Tie
Coldwell Banker: 136 units · Prudential Realtors (The): 23 units
More lender financing options
Coldwell Banker
Coldwell Banker: 37 unique lenders · Prudential Realtors (The): 19 unique lenders
Decision matrix uses publicly disclosed FDD and SBA loan data. Not a recommendation. Your best franchise depends on capital, market, operating capacity, and risk tolerance.
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About These Franchises
Coldwell Banker vs Prudential Realtors (The): Franchise Funding Comparison
Comparing Coldwell Banker and Prudential Realtors (The) is about more than brand preference. It's about which franchise fits your financial profile and funding strategy. Investment ranges from $29K to $954K.
Coldwell Banker has 45 SBA loans on record and Prudential Realtors (The) has 26. Those totals are cumulative history rather than a measure of current appetite. Recent lending activity is trending down for at least one of these brands, so current lender appetite has to be checked deal by deal rather than assumed from the totals.
SBA 7(a) loans are the most common franchise funding vehicle, offering up to $5M with as little as 10% down. PeerSense connects franchise buyers with the specific lenders who have approved loans for these brands, not generic referrals, but lenders with actual franchise lending track records.
Data sourced from SBA loan records, Franchise Disclosure Documents, and public filings. Updated regularly. Not financial advice, consult with a lending professional before making investment decisions.
Coldwell Banker vs Prudential Realtors (The), Frequently Asked Questions
Which is a better franchise investment, Coldwell Banker or Prudential Realtors (The)?
How much does a Coldwell Banker franchise cost compared to Prudential Realtors (The)?
Can I finance Coldwell Banker or Prudential Realtors (The) with an SBA loan?
Which has a lower SBA default rate, Coldwell Banker or Prudential Realtors (The)?
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Page Review
Reviewed by Edward L. Freeman, Founder and Managing Director, PeerSense
- PeerSense is a capital advisory firm that places commercial financing with direct capital sources; the capital source sets final terms.
- Edward L. Freeman founded PeerSense in January 2020.
- He is a Registered Franchise Consultant with Business Alliance, Inc., a credential issued in March 2022, and worked as a franchise consultant there from March 2022 to May 2023.
- His recorded experience includes a $22 million SBA construction loan, with about $16 million funded on the deal.
- In the 12 months through September 30, 2026, PeerSense tracked 912 publicly announced financings with a disclosed size of $361.32 billion. PeerSense Capital Data Report · Methodology page
Last reviewed LinkedIn profileAbout Edward Freeman