Billboard and outdoor plant financing from 20 million
Digital spectaculars. Ground under the boards. Easements that throw rent. Focus is 20 million, 50 million, and 100 million plants when the operator credit and the cash in are real.
Published: ·Last updated: ·By Ed Freeman, Capital Advisor. PeerSense
What funds on an outdoor plant?
The income is the lease. The desk places refinance on long triple net leaseholds, revolving lines to buy more easements, and sale leaseback of the ground. A two million single board is a pass. Talk to PeerSense if the plant is 20 million and up.
Own a 20 million plant or larger?
Markets, operator, remaining term, existing debt, cash in. Honest read on refinance, easement line, or ground sale leaseback.
Billboard / Outdoor Plant: The desk will reach out. No obligation.
Three boxes that print
Digital spectacular refinance
Two or more leaseholds. Long non cancelable triple net to a credit operator. Appraisal on the leasehold. Debt sized off net income and DSCR, not a story about future ad rates.
Easement revolver
A line to buy permanent easements under boards that already rent to national operators. First lien on the easements. Recycle as you sell or hold. Pipeline has to be named sites, not a concept.
Ground sale leaseback
Sell the dirt under the plant, lease it back, keep the operations. Works when the ground rent is real and the remaining term is long. Same class as tower and fiber ground, different box than a bank C&I line.
What the credit desk actually underwrites
Operator credit. Remaining term. Assignment and estoppel. Whether the rent is guaranteed or cancellable. Existing debt and who sits in first. Cash in from the sponsor, not a broker markup.
CMBS and bridge both work when those are clean. A bridge still needs a named takeout. See CMBS from 10 million for the CRE floor.
How PeerSense places an outdoor plant
PeerSense sources capital through a curated network of commercial lenders and capital sources. No counterparties named on this page. Compensation is set in a written agreement and paid at closing only.
Talk to PeerSense. Bring the plant, the leases, and the cash in.
Ready to size the plant?
20 million, 50 million, or 100 million. Markets, operator, term, debt, cash in.
Billboard / Outdoor Plant: The desk will reach out. No obligation.
Outdoor plant questions
Deals We Structure
Originators, factoring, CMBS, and bridge. Sizes and structures only. No counterparties named. PeerSense sources capital through a curated network of commercial lenders and capital sources.
Focus is 100 million a month. The desk will look at 10 million a month.
Tape first. 10 million is not the focus.
$20 million a month B2B invoices
Advance on the account debtor. Annual receivables is not facility size.
$10 million and up flagged hotel, CMBS refi
Cash in about 35 percent. Named takeout.
$10 million and up value add multifamily bridge
Named takeout first. Close follows the book.
Hyperscaler lease. Owner keeps the facility.
Up to 89 percent of contracted lease value. Do not name the source.
Revolving line against eligible originator receivables
Advance rates are set facility by facility by asset class. Often paired with a flow takeout.
Indicative only, as of October 1, 2026. Not a quote, commitment or offer of credit. Final pricing, leverage and terms are determined by the lender at underwriting, after full transaction materials are reviewed. PeerSense sources the file. The lender sets pricing. What these terms mean.