Which has more SBA loans, Coast-To-Coast Store or True Value?

Coast-To-Coast Store has 115 SBA 7(a) historical approvals; True Value has 242. True Value has the deeper public lender track record, which generally translates into faster pre-qualification and broader lender familiarity.

What is the default rate for Coast-To-Coast Store vs True Value SBA loans?

Coast-To-Coast Store's SBA default rate is 16.5%, versus 12.8% for True Value. True Value has the cleaner loss profile, which capital sources weigh when pricing the next deal in the brand.

When did Coast-To-Coast Store and True Value peak in SBA lending volume?

Coast-To-Coast Store's SBA approval peak was 1993 with 21 loans; True Value's peak was 2016 with 17. A more recent peak (currently True Value) generally indicates fresher lender appetite and easier financing today.

Which states have the most Coast-To-Coast Store and True Value SBA loans?

Coast-To-Coast Store leads in IA with 18 SBA-funded units; True Value leads in IL with 27. The brand that matches your operating state typically closes faster because local lenders already know the unit economics.

Side by Side Comparison

Coast-To-Coast Store vs True Value

Q: Which is a better franchise investment, Coast-To-Coast Store or True Value?

Coast-To-Coast Store vs True Value: compare initial investment, royalty rate, unit count, SBA lending history, default rate, and PeerSense FPI score side by side. The right answer depends on your capital, target market, and risk tolerance, not on which brand ranks higher in a list.

Q: How much does a Coast-To-Coast Store franchise cost compared to True Value?

Coast-To-Coast Store requires a total initial investment of $57K to $348K while True Value requires $75K to $860K. Coast-To-Coast Store has the lower minimum capital commitment. Franchise fee, royalty percentage, and advertising fees vary independently, see the comparison table below for the full FDD breakdown.

Quick Answer

Coast-To-Coast Store vs True Value: Coast-To-Coast Store costs $57K to $348K to open; True Value costs $75K to $860K. Coast-To-Coast Store has 86 units, True Value has 239. SBA loan history: Coast-To-Coast Store = 115 loans (16.5% default); True Value = 242 loans (12.8% default). The franchise with more SBA funded units, a lower SBA default rate, and a lower royalty load is the safer financing bet; see the comparison below.

Coast-To-Coast Store vs True Value: Capital, Scale & Lending Analysis

Analysis based on FDD filings and SBA 7(a) loan level data. Each pairing reflects a unique combination of capital intensity, system scale, and financing path.

Capital Intensity

Coast-To-Coast Store requires the lower minimum capital commitment ($57K vs $75K for True Value), a 24% spread. Initial franchise fees come in at $56K for Coast-To-Coast Store versus $53K for True Value, True Value has the lower entry fee.

System Scale & Tenure

On scale, True Value operates 239 units to Coast-To-Coast Store's 86, roughly 3× the system size. Coast-To-Coast Store has been operating 98 years (founded 1928) versus 78 for True Value (founded 1948), a 20-year tenure gap that affects unit-economics maturity and FDD revision history.

SBA Lending Profile

True Value has the deeper SBA lending track record, with 242 7(a) approvals compared with 115 for Coast-To-Coast Store. Coast-To-Coast Store's peak SBA year was 1993 (21 loans); True Value's peak was 2016 (17 loans). True Value's more recent peak generally indicates fresher lender appetite. Coast-To-Coast Store has the most SBA funded units in IA, with 18. True Value leads in IL, with 27. Borrowers should pick the brand whose strongest SBA state matches their own state for warmer lender introductions. Average SBA loan size on funded Coast-To-Coast Store deals is $191K vs $391K for True Value, useful as a sizing anchor when modeling your own unit.

Risk Signal

SBA default rates are 16.5% for Coast-To-Coast Store and 12.8% for True Value, True Value has the cleaner SBA loss record by 3.7 points. PeerSense FPI scores come in at 41 (Fair) for Coast-To-Coast Store and 28 (Fair) for True Value, giving Coast-To-Coast Store the stronger composite signal across SBA performance, lender appetite, and operational consistency.

Coast-To-Coast Store

Hardware Stores

True Value

Hardware Stores

28 8W

Health & Performance

FPI Score	41/100	28/100
Health Tier	Fair	Limited
Confidence	N/A	N/A
Lending Trend	N/A	Declining

SBA Lending

SBA Loans	115	242
SBA Volume	–	–
Default Rate	16.5%	12.8%
Peer Tier	major	major

Investment & Costs

Total Investment	$57K to $348K	$75K to $860K
Franchise Fee	$56K	$53K
Royalty Rate	N/A	N/A
Ad Fund	N/A	N/A
Liquid Capital	N/A	$75K
Net Worth Required	N/A	$150K

Financial Performance (Item 19)

Item 19 Status

Not Disclosed

System Size & Operations

Total Units	86	239
Franchised Units	86	239
Company Owned	–	–
Term Length	N/A	N/A

Brand Information

Year Founded	1928	1948
Franchising Since	N/A	1960
Years Franchising	N/A	66 yrs
Headquarters	GREENFIELD, IA	Chicago, IL
Category	Hardware Stores	Hardware Stores
Website	truevaluecompany.com/grow-with-us	truevalue.com
FDD Year	N/A	N/A

Which Is Better, Coast-To-Coast Store or True Value?

Lower upfront capital required

Tie

Coast-To-Coast Store: $57K starting · True Value: $75K starting

More SBA lender confidence

True Value

Coast-To-Coast Store: 115 SBA loans · True Value: 242 SBA loans

Lower SBA default rate

True Value

Coast-To-Coast Store: 16.5% · True Value: 12.8%

Larger system & brand presence

Tie

Coast-To-Coast Store: 86 units · True Value: 239 units

More lender financing options

True Value

Coast-To-Coast Store: 68 unique lenders · True Value: 140 unique lenders

Decision matrix uses publicly disclosed FDD and SBA loan data. Not a recommendation. Your best franchise depends on capital, market, operating capacity, and risk tolerance.

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Coast-To-Coast Store vs True Value: Franchise Funding Comparison

Comparing Coast-To-Coast Store and True Value is about more than brand preference. It's about which franchise fits your financial profile and funding strategy. Investment ranges from $57K to $860K.

Coast-To-Coast Store has 115 SBA loans on record and True Value has 242. Those totals are cumulative history rather than a measure of current appetite. Recent lending activity is trending down for at least one of these brands, so current lender appetite has to be checked deal by deal rather than assumed from the totals.

SBA 7(a) loans are the most common franchise funding vehicle, offering up to $5M with as little as 10% down. PeerSense connects franchise buyers with the specific lenders who have approved loans for these brands, not generic referrals, but lenders with actual franchise lending track records.

Data sourced from SBA loan records, Franchise Disclosure Documents, and public filings. Updated regularly. Not financial advice, consult with a lending professional before making investment decisions.

SBA Loan Guide Franchise Funding Options Best SBA Franchise Lenders All Franchises Talk to PeerSense

Coast-To-Coast Store vs True Value, Frequently Asked Questions

Which is a better franchise investment, Coast-To-Coast Store or True Value?

Compare Coast-To-Coast Store vs True Value franchise costs, FDD data, royalty rates, unit counts, and SBA lending history side by side above. The best franchise depends on your capital, market, and risk tolerance, not a single ranking. Use the decision matrix above to see which brand wins on each financing dimension.

How much does a Coast-To-Coast Store franchise cost compared to True Value?

Coast-To-Coast Store requires $57K to $348K in total initial investment with a $56K franchise fee. True Value requires $75K to $860K with a $53K franchise fee. All numbers come from official Franchise Disclosure Document filings.

Can I finance Coast-To-Coast Store or True Value with an SBA loan?

Both brands appear on the SBA Franchise Directory and have funded SBA 7(a) loans: Coast-To-Coast Store has 115 SBA loans on record; True Value has 242. SBA 7(a) is the most common franchise financing vehicle, offering up to $5M with 10% down. PeerSense routes your deal to lenders who have already approved the brand.

Which has a lower SBA default rate, Coast-To-Coast Store or True Value?

Coast-To-Coast Store: 16.5% SBA default rate. True Value: 12.8% SBA default rate. Lower default rates mean lenders quote tighter rates and underwrite faster.

Compare Coast-To-Coast Store to other franchises Compare True Value to other franchises Browse all Hardware Stores franchises

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Page Review

Reviewed by Edward L. Freeman, Founder and Managing Director, PeerSense

PeerSense is a capital advisory firm that places commercial financing with direct capital sources; it does not lend, fund, or approve loans, and the capital source sets final terms.
Edward L. Freeman founded PeerSense in January 2020.
He is a Registered Franchise Consultant with Business Alliance, Inc., a credential issued in March 2022, and worked as a franchise consultant there from March 2022 to May 2023.
His recorded experience includes a $22 million SBA construction loan, with about $16 million funded on the deal.
In the 12 months through September 30, 2026, PeerSense tracked 912 publicly announced financings with a disclosed size of $361.32 billion. PeerSense Capital Data Report · Methodology page

Last reviewed October 2, 2026LinkedIn profile About Edward Freeman