Crumbl Cookies vs Smallcakes Cupcakery
Crumbl Cookies vs Smallcakes Cupcakery: Crumbl Cookies costs $816K to $1.4M to open; Smallcakes Cupcakery costs $63K to $350K. Crumbl Cookies has 253 units, Smallcakes Cupcakery has 28. SBA loan history: Crumbl Cookies = 290 loans (0.0% default); Smallcakes Cupcakery = 31 loans (3.2% default). The franchise with more SBA funded units, a lower SBA default rate, and a lower royalty load is the safer financing bet; see the comparison below.
Crumbl Cookies vs Smallcakes Cupcakery: Capital, Scale & Lending Analysis
Analysis based on FDD filings and SBA 7(a) loan level data. Each pairing reflects a unique combination of capital intensity, system scale, and financing path.
Capital Intensity
Smallcakes Cupcakery requires the lower minimum capital commitment ($63K vs $816K for Crumbl Cookies), a 1196% spread. Initial franchise fees come in at $50K for Crumbl Cookies versus $62K for Smallcakes Cupcakery, Crumbl Cookies has the lower entry fee. Ongoing royalty load is 8% for Crumbl Cookies and 4% for Smallcakes Cupcakery, giving Smallcakes Cupcakery the lighter per-unit drag on operating income.
System Scale & Tenure
On scale, Crumbl Cookies operates 253 units to Smallcakes Cupcakery's 28, roughly 9× the system size. Smallcakes Cupcakery has been operating 18 years (founded 2008) versus 9 for Crumbl Cookies (founded 2017), a 9-year tenure gap that affects unit-economics maturity and FDD revision history.
SBA Lending Profile
Crumbl Cookies has the deeper SBA lending track record, with 290 7(a) approvals compared with 31 for Smallcakes Cupcakery. Crumbl Cookies's peak SBA year was 2022 (81 loans); Smallcakes Cupcakery's peak was 2023 (7 loans). Smallcakes Cupcakery's more recent peak generally indicates fresher lender appetite. Crumbl Cookies has the most SBA funded units in CA, with 33. Smallcakes Cupcakery leads in IN, with 4. Borrowers should pick the brand whose strongest SBA state matches their own state for warmer lender introductions. Average SBA loan size on funded Crumbl Cookies deals is $576K vs $193K for Smallcakes Cupcakery, useful as a sizing anchor when modeling your own unit.
Risk Signal
SBA default rates are 0.0% for Crumbl Cookies and 3.2% for Smallcakes Cupcakery, Crumbl Cookies has the cleaner SBA loss record by 3.2 points. PeerSense FPI scores come in at 72 (Strong) for Crumbl Cookies and 65 (Strong) for Smallcakes Cupcakery, giving Crumbl Cookies the stronger composite signal across SBA performance, lender appetite, and operational consistency.
Health & Performance
FPI Score | 72/100 | 65/100 |
Health Tier | Strong | Strong |
Confidence | N/A | N/A |
Lending Trend | Declining | Stable |
SBA Lending
SBA Loans | 290 | 31 |
SBA Volume | – | – |
Default Rate | 0.0% | 3.2% |
Peer Tier | major | established |
Investment & Costs
Total Investment | $816K to $1.4M | $63K to $350K |
Franchise Fee | $50K | $62K |
Royalty Rate | 8% | 4% |
Ad Fund | 2% | N/A |
Liquid Capital | N/A | N/A |
Net Worth Required | N/A | N/A |
Financial Performance (Item 19)
Item 19 Status | Disclosed | Not Disclosed |
System Size & Operations
Total Units | 253 | 28 |
Franchised Units | 253 | 28 |
Company Owned | – | – |
Term Length | 5 yrs | N/A |
Brand Information
Year Founded | 2017 | 2008 |
Franchising Since | N/A | N/A |
Years Franchising | N/A | N/A |
Headquarters | Lindon, UT | Bogart, GA |
Category | Baked Goods Stores | Baked Goods Stores |
Website | ||
FDD Year | 2026 | N/A |
Which Is Better, Crumbl Cookies or Smallcakes Cupcakery?
Lower upfront capital required
Tie
Crumbl Cookies: $816K starting · Smallcakes Cupcakery: $63K starting
More SBA lender confidence
Crumbl Cookies
Crumbl Cookies: 290 SBA loans · Smallcakes Cupcakery: 31 SBA loans
Lower SBA default rate
Crumbl Cookies
Crumbl Cookies: 0.0% · Smallcakes Cupcakery: 3.2%
Larger system & brand presence
Tie
Crumbl Cookies: 253 units · Smallcakes Cupcakery: 28 units
Lower ongoing royalty load
Smallcakes Cupcakery
Crumbl Cookies: 8% · Smallcakes Cupcakery: 4%
More lender financing options
Crumbl Cookies
Crumbl Cookies: 90 unique lenders · Smallcakes Cupcakery: 23 unique lenders
Decision matrix uses publicly disclosed FDD and SBA loan data. Not a recommendation. Your best franchise depends on capital, market, operating capacity, and risk tolerance.
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Crumbl Cookies vs Smallcakes Cupcakery: Franchise Funding Comparison
Comparing Crumbl Cookies and Smallcakes Cupcakery is about more than brand preference. It's about which franchise fits your financial profile and funding strategy. Investment ranges from $63K to $1.4M.
Crumbl Cookies has 290 SBA loans on record and Smallcakes Cupcakery has 31. Those totals are cumulative history rather than a measure of current appetite. Recent lending activity is trending down for at least one of these brands, so current lender appetite has to be checked deal by deal rather than assumed from the totals.
SBA 7(a) loans are the most common franchise funding vehicle, offering up to $5M with as little as 10% down. PeerSense connects franchise buyers with the specific lenders who have approved loans for these brands, not generic referrals, but lenders with actual franchise lending track records.
Data sourced from SBA loan records, Franchise Disclosure Documents, and public filings. Updated regularly. Not financial advice, consult with a lending professional before making investment decisions.
Crumbl Cookies vs Smallcakes Cupcakery, Frequently Asked Questions
Which is a better franchise investment, Crumbl Cookies or Smallcakes Cupcakery?
How much does a Crumbl Cookies franchise cost compared to Smallcakes Cupcakery?
Can I finance Crumbl Cookies or Smallcakes Cupcakery with an SBA loan?
Which has a lower SBA default rate, Crumbl Cookies or Smallcakes Cupcakery?
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Page Review
Reviewed by Edward L. Freeman, Founder and Managing Director, PeerSense
- PeerSense is a capital advisory firm that places commercial financing with direct capital sources; it does not lend, fund, or approve loans, and the capital source sets final terms.
- Edward L. Freeman founded PeerSense in January 2020.
- He is a Registered Franchise Consultant with Business Alliance, Inc., a credential issued in March 2022, and worked as a franchise consultant there from March 2022 to May 2023.
- His recorded experience includes a $22 million SBA construction loan, with about $16 million funded on the deal.
- In the 12 months through September 30, 2026, PeerSense tracked 912 publicly announced financings with a disclosed size of $361.32 billion. PeerSense Capital Data Report · Methodology page
Last reviewed LinkedIn profileAbout Edward Freeman