Cookie Cutters vs Deka Lash
Cookie Cutters vs Deka Lash: Cookie Cutters costs $118K to $365K to open; Deka Lash costs $286K to $449K. Cookie Cutters has 44 units, Deka Lash has 62. SBA loan history: Cookie Cutters = 50 loans (2.0% default); Deka Lash = 81 loans (7.4% default). The franchise with more SBA funded units, a lower SBA default rate, and a lower royalty load is the safer financing bet; see the comparison below.
Cookie Cutters vs Deka Lash: Capital, Scale & Lending Analysis
Analysis based on FDD filings and SBA 7(a) loan level data. Each pairing reflects a unique combination of capital intensity, system scale, and financing path.
Capital Intensity
Cookie Cutters requires the lower minimum capital commitment ($118K vs $286K for Deka Lash), a 59% spread. Initial franchise fees come in at $40K for Cookie Cutters versus $50K for Deka Lash, Cookie Cutters has the lower entry fee. Ongoing royalty load is 5% for Cookie Cutters and 6% for Deka Lash, giving Cookie Cutters the lighter per-unit drag on operating income.
System Scale & Tenure
On scale, Deka Lash operates 62 units to Cookie Cutters's 44. Cookie Cutters has been operating 32 years (founded 1994) versus 10 for Deka Lash (founded 2016), a 22-year tenure gap that affects unit-economics maturity and FDD revision history.
SBA Lending Profile
Deka Lash has the deeper SBA lending track record, with 81 7(a) approvals compared with 50 for Cookie Cutters. Cookie Cutters's peak SBA year was 2017 (12 loans); Deka Lash's peak was 2019 (23 loans). Deka Lash's more recent peak generally indicates fresher lender appetite. Cookie Cutters has the most SBA funded units in NJ, with 4. Deka Lash leads in TX, with 21. Borrowers should pick the brand whose strongest SBA state matches their own state for warmer lender introductions. Average SBA loan size on funded Cookie Cutters deals is $151K vs $228K for Deka Lash, useful as a sizing anchor when modeling your own unit.
Risk Signal
SBA default rates are 2.0% for Cookie Cutters and 7.4% for Deka Lash, Cookie Cutters has the cleaner SBA loss record by 5.4 points. PeerSense FPI scores come in at 56 (Moderate) for Cookie Cutters and 52 (Moderate) for Deka Lash, giving Cookie Cutters the stronger composite signal across SBA performance, lender appetite, and operational consistency.
Health & Performance
FPI Score | 56/100 | 52/100 |
Health Tier | Moderate | Moderate |
Confidence | N/A | N/A |
Lending Trend | Declining | Declining |
SBA Lending
SBA Loans | 50 | 81 |
SBA Volume | – | – |
Default Rate | 2.0% | 7.4% |
Peer Tier | established | established |
Investment & Costs
Total Investment | $118K to $365K | $286K to $449K |
Franchise Fee | $40K | $50K |
Royalty Rate | 5% | 6% |
Ad Fund | 1% | 3% |
Liquid Capital | N/A | N/A |
Net Worth Required | N/A | N/A |
Financial Performance (Item 19)
Item 19 Status | Disclosed | Disclosed |
System Size & Operations
Total Units | 44 | 62 |
Franchised Units | 44 | 62 |
Company Owned | – | – |
Term Length | 10 yrs | 10 yrs |
Brand Information
Year Founded | 1994 | 2016 |
Franchising Since | 2015 | 2016 |
Years Franchising | 11 yrs | 10 yrs |
Headquarters | Salt Lake City, CA | Canonsburg, TX |
Category | Beauty Salons | Beauty Salons |
Website | ||
FDD Year | 2025 | 2025 |
Which Is Better, Cookie Cutters or Deka Lash?
Lower upfront capital required
Cookie Cutters
Cookie Cutters: $118K starting · Deka Lash: $286K starting
More SBA lender confidence
Deka Lash
Cookie Cutters: 50 SBA loans · Deka Lash: 81 SBA loans
Lower SBA default rate
Cookie Cutters
Cookie Cutters: 2.0% · Deka Lash: 7.4%
Larger system & brand presence
Deka Lash
Cookie Cutters: 44 units · Deka Lash: 62 units
Lower ongoing royalty load
Cookie Cutters
Cookie Cutters: 5% · Deka Lash: 6%
More lender financing options
Deka Lash
Cookie Cutters: 18 unique lenders · Deka Lash: 25 unique lenders
Decision matrix uses publicly disclosed FDD and SBA loan data. Not a recommendation. Your best franchise depends on capital, market, operating capacity, and risk tolerance.
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About These Franchises
Cookie Cutters vs Deka Lash: Franchise Funding Comparison
Comparing Cookie Cutters and Deka Lash is about more than brand preference. It's about which franchise fits your financial profile and funding strategy. Investment ranges from $118K to $449K.
Cookie Cutters has 50 SBA loans on record and Deka Lash has 81. Those totals are cumulative history rather than a measure of current appetite. Recent lending activity is trending down for at least one of these brands, so current lender appetite has to be checked deal by deal rather than assumed from the totals.
SBA 7(a) loans are the most common franchise funding vehicle, offering up to $5M with as little as 10% down. PeerSense connects franchise buyers with the specific lenders who have approved loans for these brands, not generic referrals, but lenders with actual franchise lending track records.
Data sourced from SBA loan records, Franchise Disclosure Documents, and public filings. Updated regularly. Not financial advice, consult with a lending professional before making investment decisions.
Cookie Cutters vs Deka Lash, Frequently Asked Questions
Which is a better franchise investment, Cookie Cutters or Deka Lash?
How much does a Cookie Cutters franchise cost compared to Deka Lash?
Can I finance Cookie Cutters or Deka Lash with an SBA loan?
Which has a lower SBA default rate, Cookie Cutters or Deka Lash?
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Page Review
Reviewed by Edward L. Freeman, Founder and Managing Director, PeerSense
- PeerSense is a capital advisory firm that places commercial financing with direct capital sources; the capital source sets final terms.
- Edward L. Freeman founded PeerSense in January 2020.
- He is a Registered Franchise Consultant with Business Alliance, Inc., a credential issued in March 2022, and worked as a franchise consultant there from March 2022 to May 2023.
- His recorded experience includes a $22 million SBA construction loan, with about $16 million funded on the deal.
- In the 12 months through September 30, 2026, PeerSense tracked 912 publicly announced financings with a disclosed size of $361.32 billion. PeerSense Capital Data Report · Methodology page
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