Chevrolet vs Chrysler
Chevrolet vs Chrysler: Chevrolet costs $135K to $1.3M to open; Chrysler costs $105K to $1.3M. Chevrolet has 25 units, Chrysler has 50. SBA loan history: Chevrolet = 28 loans (7.1% default); Chrysler = 60 loans (1.7% default). The franchise with more SBA funded units, a lower SBA default rate, and a lower royalty load is the safer financing bet; see the comparison below.
Chevrolet vs Chrysler: Capital, Scale & Lending Analysis
Analysis based on FDD filings and SBA 7(a) loan level data. Each pairing reflects a unique combination of capital intensity, system scale, and financing path.
Capital Intensity
Chrysler requires the lower minimum capital commitment ($105K vs $135K for Chevrolet), a 29% spread.
System Scale & Tenure
On scale, Chrysler operates 50 units to Chevrolet's 25. Chrysler has been operating 122 years (founded 1904) versus 115 for Chevrolet (founded 1911), a 7-year tenure gap that affects unit-economics maturity and FDD revision history.
SBA Lending Profile
Chrysler has the deeper SBA lending track record, with 60 7(a) approvals compared with 28 for Chevrolet. Chevrolet's peak SBA year was 2009 (3 loans); Chrysler's peak was 2022 (14 loans). Chrysler's more recent peak generally indicates fresher lender appetite. Chevrolet has the most SBA funded units in OK, with 3. Chrysler leads in ME, with 8. Borrowers should pick the brand whose strongest SBA state matches their own state for warmer lender introductions. Average SBA loan size on funded Chevrolet deals is $693K vs $1.4M for Chrysler, useful as a sizing anchor when modeling your own unit.
Risk Signal
SBA default rates are 7.1% for Chevrolet and 1.7% for Chrysler, Chrysler has the cleaner SBA loss record by 5.4 points. PeerSense FPI scores come in at 40 (Fair) for Chevrolet and 48 (Fair) for Chrysler, giving Chrysler the stronger composite signal across SBA performance, lender appetite, and operational consistency.
Health & Performance
FPI Score | 40/100 | 48/100 |
Health Tier | Fair | Fair |
Confidence | N/A | N/A |
Lending Trend | Declining | Declining |
SBA Lending
SBA Loans | 28 | 60 |
SBA Volume | – | – |
Default Rate | 7.1% | 1.7% |
Peer Tier | established | established |
Investment & Costs
Total Investment | $135K to $1.3M | $105K to $1.3M |
Franchise Fee | N/A | $70K |
Royalty Rate | N/A | N/A |
Ad Fund | 2% | N/A |
Liquid Capital | N/A | N/A |
Net Worth Required | N/A | N/A |
Financial Performance (Item 19)
Item 19 Status | Not Disclosed | Not Disclosed |
System Size & Operations
Total Units | 25 | 50 |
Franchised Units | 25 | 50 |
Company Owned | – | – |
Term Length | N/A | N/A |
Brand Information
Year Founded | 1911 | 1904 |
Franchising Since | N/A | N/A |
Years Franchising | N/A | N/A |
Headquarters | LAKE FOREST, CA | Newcastle, ME |
Category | New Car Dealers | New Car Dealers |
Website | ||
FDD Year | N/A | N/A |
Which Is Better, Chevrolet or Chrysler?
Lower upfront capital required
Tie
Chevrolet: $135K starting · Chrysler: $105K starting
More SBA lender confidence
Chrysler
Chevrolet: 28 SBA loans · Chrysler: 60 SBA loans
Lower SBA default rate
Chrysler
Chevrolet: 7.1% · Chrysler: 1.7%
Larger system & brand presence
Tie
Chevrolet: 25 units · Chrysler: 50 units
More lender financing options
Chrysler
Chevrolet: 27 unique lenders · Chrysler: 46 unique lenders
Decision matrix uses publicly disclosed FDD and SBA loan data. Not a recommendation. Your best franchise depends on capital, market, operating capacity, and risk tolerance.
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About These Franchises
Chevrolet vs Chrysler: Franchise Funding Comparison
Comparing Chevrolet and Chrysler is about more than brand preference. It's about which franchise fits your financial profile and funding strategy. Investment ranges from $105K to $1.3M.
Chevrolet has 28 SBA loans on record and Chrysler has 60. Those totals are cumulative history rather than a measure of current appetite. Recent lending activity is trending down for at least one of these brands, so current lender appetite has to be checked deal by deal rather than assumed from the totals.
SBA 7(a) loans are the most common franchise funding vehicle, offering up to $5M with as little as 10% down. PeerSense connects franchise buyers with the specific lenders who have approved loans for these brands, not generic referrals, but lenders with actual franchise lending track records.
Data sourced from SBA loan records, Franchise Disclosure Documents, and public filings. Updated regularly. Not financial advice, consult with a lending professional before making investment decisions.
Chevrolet vs Chrysler, Frequently Asked Questions
Which is a better franchise investment, Chevrolet or Chrysler?
How much does a Chevrolet franchise cost compared to Chrysler?
Can I finance Chevrolet or Chrysler with an SBA loan?
Which has a lower SBA default rate, Chevrolet or Chrysler?
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Page Review
Reviewed by Edward L. Freeman, Founder and Managing Director, PeerSense
- PeerSense is a capital advisory firm that places commercial financing with direct capital sources; it does not lend, fund, or approve loans, and the capital source sets final terms.
- Edward L. Freeman founded PeerSense in January 2020.
- He is a Registered Franchise Consultant with Business Alliance, Inc., a credential issued in March 2022, and worked as a franchise consultant there from March 2022 to May 2023.
- His recorded experience includes a $22 million SBA construction loan, with about $16 million funded on the deal.
- In the 12 months through September 30, 2026, PeerSense tracked 912 publicly announced financings with a disclosed size of $361.32 billion. PeerSense Capital Data Report · Methodology page
Last reviewed LinkedIn profileAbout Edward Freeman