Assist 2 Sell Discount Realty vs Coldwell Banker
Assist 2 Sell Discount Realty vs Coldwell Banker: Assist 2 Sell Discount Realty costs $48K–$402K to open; Coldwell Banker costs $36K–$734K. Assist 2 Sell Discount Realty has 18 units, Coldwell Banker has 136. SBA loan history: Assist 2 Sell Discount Realty = 23 loans (26.1% default); Coldwell Banker = 45 loans (17.8% default). The franchise with more SBA-funded units, lower default rate, and lower royalty load is the safer financing bet — see the comparison below.
Health & Performance
FPI Score | 23/100 | 29/100 |
Health Tier | Limited | Limited |
Confidence | N/A | N/A |
Lending Trend | Declining | Declining |
SBA Lending
SBA Loans | 23 | 45 |
SBA Volume | — | — |
Default Rate | 26.1% | 17.8% |
Peer Tier | growing | established |
Investment & Costs
Total Investment | $48K – $402K | $36K – $734K |
Franchise Fee | $48K | $20K |
Royalty Rate | N/A | 6% |
Ad Fund | N/A | 2% |
Liquid Capital | N/A | $175K |
Net Worth Required | N/A | $250K |
Financial Performance (Item 19)
Item 19 Status | Not Disclosed | Not Disclosed |
System Size & Operations
Total Units | 18 | 136 |
Franchised Units | 18 | 135 |
Company-Owned | — | 1 |
Term Length | N/A | 10 yrs |
Brand Information
Year Founded | N/A | 1906 |
Franchising Since | N/A | 1998 |
Years Franchising | N/A | 28 yrs |
Headquarters | BONITA SPRINGS, FL | N/A |
Category | Offices of Real Estate Agents | Offices of Real Estate Agents |
Website | ||
FDD Year | N/A | 2026 |
Which Is Better — Assist 2 Sell Discount Realty or Coldwell Banker?
Lower upfront capital required
Coldwell Banker
Assist 2 Sell Discount Realty: $48K starting · Coldwell Banker: $36K starting
More SBA lender confidence
Coldwell Banker
Assist 2 Sell Discount Realty: 23 SBA loans · Coldwell Banker: 45 SBA loans
Lower historical default rate
Coldwell Banker
Assist 2 Sell Discount Realty: 26.1% · Coldwell Banker: 17.8%
Larger system & brand presence
Coldwell Banker
Assist 2 Sell Discount Realty: 18 units · Coldwell Banker: 136 units
More lender financing options
Coldwell Banker
Assist 2 Sell Discount Realty: 17 unique lenders · Coldwell Banker: 37 unique lenders
Decision matrix uses publicly disclosed FDD and SBA loan data. Not a recommendation — your best franchise depends on capital, market, operating capacity, and risk tolerance.
Need Funding for Assist 2 Sell Discount Realty or Coldwell Banker?
PeerSense connects you with 500+ SBA lenders and capital sources. Our referral fee is established upfront and paid at closing. No retainers.
SBA Lenders & Capital Sources
Retainers or Consulting Fees
10% Down Franchise Loans
About These Franchises
Assist 2 Sell Discount Realty vs Coldwell Banker: Franchise Funding Comparison
Comparing Assist 2 Sell Discount Realty and Coldwell Banker is about more than brand preference — it's about which franchise fits your financial profile and funding strategy. Investment ranges from $36K to $734K.
Both brands have active SBA lending histories — Assist 2 Sell Discount Realty with 23 SBA loans and Coldwell Banker with 45. This means proven lender acceptance and established underwriting paths for franchise buyers.
SBA 7(a) loans are the most common franchise funding vehicle, offering up to $5M with as little as 10% down. PeerSense connects franchise buyers with the specific lenders who have approved loans for these brands — not generic referrals, but lenders with actual franchise lending track records.
Data sourced from SBA loan records, Franchise Disclosure Documents, and public filings. Updated regularly. Not financial advice — consult with a lending professional before making investment decisions.