Assist 2 Sell Discount Realty vs Coldwell Banker
Assist 2 Sell Discount Realty vs Coldwell Banker: Assist 2 Sell Discount Realty costs $48K to $402K to open; Coldwell Banker costs $36K to $734K. Assist 2 Sell Discount Realty has 18 units, Coldwell Banker has 136. SBA loan history: Assist 2 Sell Discount Realty = 23 loans (26.1% default); Coldwell Banker = 45 loans (17.8% default). The franchise with more SBA funded units, a lower SBA default rate, and a lower royalty load is the safer financing bet; see the comparison below.
Assist 2 Sell Discount Realty vs Coldwell Banker: Capital, Scale & Lending Analysis
Analysis based on FDD filings and SBA 7(a) loan level data. Each pairing reflects a unique combination of capital intensity, system scale, and financing path.
Capital Intensity
Coldwell Banker requires the lower minimum capital commitment ($36K vs $48K for Assist 2 Sell Discount Realty), a 35% spread. Initial franchise fees come in at $48K for Assist 2 Sell Discount Realty versus $20K for Coldwell Banker, Coldwell Banker has the lower entry fee.
System Scale & Tenure
On scale, Coldwell Banker operates 136 units to Assist 2 Sell Discount Realty's 18, roughly 8× the system size.
SBA Lending Profile
Coldwell Banker has the deeper SBA lending track record, with 45 7(a) approvals compared with 23 for Assist 2 Sell Discount Realty.
Risk Signal
SBA default rates are 26.1% for Assist 2 Sell Discount Realty and 17.8% for Coldwell Banker, Coldwell Banker has the cleaner SBA loss record by 8.3 points. PeerSense FPI scores come in at 23 (Fair) for Assist 2 Sell Discount Realty and 29 (Fair) for Coldwell Banker, giving Coldwell Banker the stronger composite signal across SBA performance, lender appetite, and operational consistency.
Health & Performance
FPI Score | 23/100 | 29/100 |
Health Tier | Limited | Limited |
Confidence | N/A | N/A |
Lending Trend | Declining | Declining |
SBA Lending
SBA Loans | 23 | 45 |
SBA Volume | – | – |
Default Rate | 26.1% | 17.8% |
Peer Tier | growing | established |
Investment & Costs
Total Investment | $48K to $402K | $36K to $734K |
Franchise Fee | $48K | $20K |
Royalty Rate | N/A | 6% |
Ad Fund | N/A | 2% |
Liquid Capital | N/A | $175K |
Net Worth Required | N/A | $250K |
Financial Performance (Item 19)
Item 19 Status | Not Disclosed | Not Disclosed |
System Size & Operations
Total Units | 18 | 136 |
Franchised Units | 18 | 135 |
Company Owned | – | 1 |
Term Length | N/A | 10 yrs |
Brand Information
Year Founded | N/A | 1906 |
Franchising Since | N/A | 1998 |
Years Franchising | N/A | 28 yrs |
Headquarters | BONITA SPRINGS, FL | N/A |
Category | Offices of Real Estate Agents | Offices of Real Estate Agents |
Website | ||
FDD Year | N/A | 2025 |
Which Is Better, Assist 2 Sell Discount Realty or Coldwell Banker?
Lower upfront capital required
Tie
Assist 2 Sell Discount Realty: $48K starting · Coldwell Banker: $36K starting
More SBA lender confidence
Coldwell Banker
Assist 2 Sell Discount Realty: 23 SBA loans · Coldwell Banker: 45 SBA loans
Lower SBA default rate
Coldwell Banker
Assist 2 Sell Discount Realty: 26.1% · Coldwell Banker: 17.8%
Larger system & brand presence
Tie
Assist 2 Sell Discount Realty: 18 units · Coldwell Banker: 136 units
More lender financing options
Coldwell Banker
Assist 2 Sell Discount Realty: 17 unique lenders · Coldwell Banker: 37 unique lenders
Decision matrix uses publicly disclosed FDD and SBA loan data. Not a recommendation. Your best franchise depends on capital, market, operating capacity, and risk tolerance.
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About These Franchises
Assist 2 Sell Discount Realty vs Coldwell Banker: Franchise Funding Comparison
Comparing Assist 2 Sell Discount Realty and Coldwell Banker is about more than brand preference. It's about which franchise fits your financial profile and funding strategy. Investment ranges from $36K to $734K.
Assist 2 Sell Discount Realty has 23 SBA loans on record and Coldwell Banker has 45. Those totals are cumulative history rather than a measure of current appetite. Recent lending activity is trending down for at least one of these brands, so current lender appetite has to be checked deal by deal rather than assumed from the totals.
SBA 7(a) loans are the most common franchise funding vehicle, offering up to $5M with as little as 10% down. PeerSense connects franchise buyers with the specific lenders who have approved loans for these brands, not generic referrals, but lenders with actual franchise lending track records.
Data sourced from SBA loan records, Franchise Disclosure Documents, and public filings. Updated regularly. Not financial advice, consult with a lending professional before making investment decisions.
Assist 2 Sell Discount Realty vs Coldwell Banker, Frequently Asked Questions
Which is a better franchise investment, Assist 2 Sell Discount Realty or Coldwell Banker?
How much does a Assist 2 Sell Discount Realty franchise cost compared to Coldwell Banker?
Can I finance Assist 2 Sell Discount Realty or Coldwell Banker with an SBA loan?
Which has a lower SBA default rate, Assist 2 Sell Discount Realty or Coldwell Banker?
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Page Review
Reviewed by Edward L. Freeman, Founder and Managing Director, PeerSense
- PeerSense is a capital advisory firm that places commercial financing with direct capital sources; the capital source sets final terms.
- Edward L. Freeman founded PeerSense in January 2020.
- He is a Registered Franchise Consultant with Business Alliance, Inc., a credential issued in March 2022, and worked as a franchise consultant there from March 2022 to May 2023.
- His recorded experience includes a $22 million SBA construction loan, with about $16 million funded on the deal.
- In the 12 months through September 30, 2026, PeerSense tracked 912 publicly announced financings with a disclosed size of $361.32 billion. PeerSense Capital Data Report · Methodology page
Last reviewed LinkedIn profileAbout Edward Freeman